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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
Romance novels have attracted considerable attention since their
mass market debut in 1939, yet seldom has the industry itself been
analyzed. Founded in 1949, Harlequin quickly gained market
domination with their contemporary romances. Other publishers
countered with historical romances, leading to the rise of
""bodice-ripper"" romances in the 1970s. The liberation of the
romance novel's content during the 1980s brought a vitality to the
market that was dubbed a revolution, but the real romance
revolution began in the 1990s with developments in the mainstream
publishing industry and continues today. This book traces the
history and evolution of the romance industry, covering successful
(and not so successful) trends and describing changes in romance
publishing that paved the way for the many popular subgenres
flooding the market in the 21st century.
Japanese manga comic books have attracted a devoted global
following. In the popular press manga is said to have "invaded" and
"conquered" the United States, and its success is held up as a
quintessential example of the globalization of popular culture
challenging American hegemony in the twenty-first century. In Manga
in America - the first ever book-length study of the history,
structure, and practices of the American manga publishing industry
- Casey Brienza explodes this assumption. Drawing on extensive
field research and interviews with industry insiders about
licensing deals, processes of translation, adaptation, and
marketing, new digital publishing and distribution models, and
more, Brienza shows that the transnational production of culture is
an active, labor-intensive, and oft-contested process of
"domestication." Ultimately, Manga in America argues that the
domestication of manga reinforces the very same imbalances of
national power that might otherwise seem to have been transformed
by it and that the success of Japanese manga in the United States
actually serves to make manga everywhere more American.
Catalan-language publishers were under constant threat during the
dictatorship of Francisco Franco (1939-1975). Both the Catalan
language and the introduction of foreign ideas were banned by the
regime, preoccupied as it was with creating a "one, great and free
Spain." Books against Tyranny examines the period through its
censorship laws and censors' accounts by means of intertextuality,
an approach that aims to shed light on the evolution of Francoism's
ideological thought. The documents examined here includes firsthand
witness accounts, correspondence, memoirs, censorship files,
newspapers, original interviews, and unpublished material housed in
various Spanish archives. As such, the book opens up the field and
serves as an informative tool for scholars of Franco's Spain,
Catalan social movements, or censorship more generally.
The increasing shift towards digital publishing has provoked much
debate concerning the issues surrounding ?'Open Access?' (OA),
including its economic implications. This timely book considers how
the future of academic publishing might look in a purely digital
environment and utilises unique empirical data in order to analyze
the experiences of researchers with, as well as attitudes towards,
OA publishing. Presenting findings from a novel, in-depth survey
with more than 10,000 respondents from 25 countries, this book
shows that the research culture of scientific research differs
considerably between disciplines and countries. These differences
significantly determine the role of both '?gold?' and '?green?'
forms of OA and foster both opportunity and risk. Discussing their
findings in the light of recent policy attempts to foster OA,
Thomas Eger and Marc Scheufen reveal considerable shortcomings and
lack of knowledge on fundamental features of the academic
publishing market and conclude by highlighting a policy agenda for
its future development. Well-timed and far-reaching, this book will
be of particular interest to students and scholars interested in
the economic analysis of copyright law. Academic librarians and
research sponsors will also benefit from the insights offered.
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