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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
Japanese manga comic books have attracted a devoted global
following. In the popular press manga is said to have "invaded" and
"conquered" the United States, and its success is held up as a
quintessential example of the globalization of popular culture
challenging American hegemony in the twenty-first century. In Manga
in America - the first ever book-length study of the history,
structure, and practices of the American manga publishing industry
- Casey Brienza explodes this assumption. Drawing on extensive
field research and interviews with industry insiders about
licensing deals, processes of translation, adaptation, and
marketing, new digital publishing and distribution models, and
more, Brienza shows that the transnational production of culture is
an active, labor-intensive, and oft-contested process of
"domestication." Ultimately, Manga in America argues that the
domestication of manga reinforces the very same imbalances of
national power that might otherwise seem to have been transformed
by it and that the success of Japanese manga in the United States
actually serves to make manga everywhere more American.
Catalan-language publishers were under constant threat during the
dictatorship of Francisco Franco (1939-1975). Both the Catalan
language and the introduction of foreign ideas were banned by the
regime, preoccupied as it was with creating a "one, great and free
Spain." Books against Tyranny examines the period through its
censorship laws and censors' accounts by means of intertextuality,
an approach that aims to shed light on the evolution of Francoism's
ideological thought. The documents examined here includes firsthand
witness accounts, correspondence, memoirs, censorship files,
newspapers, original interviews, and unpublished material housed in
various Spanish archives. As such, the book opens up the field and
serves as an informative tool for scholars of Franco's Spain,
Catalan social movements, or censorship more generally.
The increasing shift towards digital publishing has provoked much
debate concerning the issues surrounding ?'Open Access?' (OA),
including its economic implications. This timely book considers how
the future of academic publishing might look in a purely digital
environment and utilises unique empirical data in order to analyze
the experiences of researchers with, as well as attitudes towards,
OA publishing. Presenting findings from a novel, in-depth survey
with more than 10,000 respondents from 25 countries, this book
shows that the research culture of scientific research differs
considerably between disciplines and countries. These differences
significantly determine the role of both '?gold?' and '?green?'
forms of OA and foster both opportunity and risk. Discussing their
findings in the light of recent policy attempts to foster OA,
Thomas Eger and Marc Scheufen reveal considerable shortcomings and
lack of knowledge on fundamental features of the academic
publishing market and conclude by highlighting a policy agenda for
its future development. Well-timed and far-reaching, this book will
be of particular interest to students and scholars interested in
the economic analysis of copyright law. Academic librarians and
research sponsors will also benefit from the insights offered.
Inspired by questions and techniques of l'histoire du livre', this
books investigates how print technology in the service of cultural
discipleship created the liteary icon known as Jean-Jacques
Rousseau. During his lifetime Rousseau asserted an author-centred
interpretation of literary property that brought him celebrity and
income. However, following the condemnations of Emile and Du
contrat social, it also brought him extraordinary personnal grief.
After Rousseau's death in July 1778, three disciples envisioned a
massive testament of rehabilitation, the Collection complete des
oeuvres de Jean-Jacques Rousseau, citoyen de Geneve. Containing the
first editions of the Confessions, Reveries du promeneur solitaire,
and considerable correspondence, the Collection complete offered up
Rousseau the martyred sage speaking the language of autobiography.
Readers were invited to appropriate lessons from the tragic life.
Indeed, the absorption of Rousseau's texts was intended to stir up,
manipulate, and change their own lives. Though the Collection
complete was an extraordinary literary phenomenon, it proved to be
a commercial disaster. Competing editorial agendas tore apart the
disciples, and piracies of their edition damaged the enterprise.
Rousseau's 'widow' and blood relatives claimed literary property
rights inheritance. Subsequently, as the French Revolution
unfolded, established strategies behind the marketing of Rousseau
shifted. The flexible moral messages of autobiography yelded place
to a static political one - that of Rousseau as author of Du
contrat social, the pere de la patrie, en embalmed corpse lying in
state in the Pantheon. Forging Rousseau is a unique type of
cultural analysis, contextualising the commercial publishing
history of Rousseau's works in the milieux of the late
Enlightenment and Revolutionary period. It is sensitive to major
issues concerning book history today: what constitutes an edition,
what constitutes a piracy, and competing definitions of
intellectual property, icon construction, and literary inheritance.
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