Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of ""bodice-ripper"" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century.

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded" and "conquered" the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication." Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

The defeat of George Armstrong Custer and the Seventh Cavalry at the Battle of the Little Bighorn was big news in 1876. Newspaper coverage of the battle initiated hot debates about whether the U.S. government should change its policy toward American Indians and who was to blame for the army's loss--the latter, an argument that ignites passion to this day. In "Shooting Arrows and Slinging Mud, "James E. Mueller draws on exhaustive research of period newspapers to explore press coverage of the famous battle. As he analyzes a wide range of accounts--some grim, some circumspect, some even laced with humor--Mueller offers a unique take on the dramatic events that so shook the American public.
Among the many myths surrounding the Little Bighorn is that journalists of that time were incompetent hacks who, in response to the stunning news of Custer's defeat, called for bloodthirsty revenge against the Indians and portrayed the "boy general" as a glamorous hero who had suffered a martyr's death. Mueller argues otherwise, explaining that the journalists of 1876 were not uniformly biased against the Indians, and they did a credible job of describing the battle. They reported facts as they knew them, wrote thoughtful editorials, and asked important questions.
Although not without their biases, journalists reporting on the Battle of the Little Bighorn cannot be credited--or faulted--for creating the legend of Custer's Last Stand. Indeed, as Mueller reveals, after the initial burst of attention, these journalists quickly moved on to other stories of their day. It would be art and popular culture--biographies, paintings, Wild West shows, novels, and movies--that would forever embed the Last Stand in the American psyche.

The increasing shift towards digital publishing has provoked much debate concerning the issues surrounding ?'Open Access?' (OA), including its economic implications. This timely book considers how the future of academic publishing might look in a purely digital environment and utilises unique empirical data in order to analyze the experiences of researchers with, as well as attitudes towards, OA publishing. Presenting findings from a novel, in-depth survey with more than 10,000 respondents from 25 countries, this book shows that the research culture of scientific research differs considerably between disciplines and countries. These differences significantly determine the role of both '?gold?' and '?green?' forms of OA and foster both opportunity and risk. Discussing their findings in the light of recent policy attempts to foster OA, Thomas Eger and Marc Scheufen reveal considerable shortcomings and lack of knowledge on fundamental features of the academic publishing market and conclude by highlighting a policy agenda for its future development. Well-timed and far-reaching, this book will be of particular interest to students and scholars interested in the economic analysis of copyright law. Academic librarians and research sponsors will also benefit from the insights offered.