Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of ""bodice-ripper"" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century.

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded" and "conquered" the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication." Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

The defeat of George Armstrong Custer and the Seventh Cavalry at the Battle of the Little Bighorn was big news in 1876. Newspaper coverage of the battle initiated hot debates about whether the U.S. government should change its policy toward American Indians and who was to blame for the army's loss--the latter, an argument that ignites passion to this day. In "Shooting Arrows and Slinging Mud, "James E. Mueller draws on exhaustive research of period newspapers to explore press coverage of the famous battle. As he analyzes a wide range of accounts--some grim, some circumspect, some even laced with humor--Mueller offers a unique take on the dramatic events that so shook the American public.
Among the many myths surrounding the Little Bighorn is that journalists of that time were incompetent hacks who, in response to the stunning news of Custer's defeat, called for bloodthirsty revenge against the Indians and portrayed the "boy general" as a glamorous hero who had suffered a martyr's death. Mueller argues otherwise, explaining that the journalists of 1876 were not uniformly biased against the Indians, and they did a credible job of describing the battle. They reported facts as they knew them, wrote thoughtful editorials, and asked important questions.
Although not without their biases, journalists reporting on the Battle of the Little Bighorn cannot be credited--or faulted--for creating the legend of Custer's Last Stand. Indeed, as Mueller reveals, after the initial burst of attention, these journalists quickly moved on to other stories of their day. It would be art and popular culture--biographies, paintings, Wild West shows, novels, and movies--that would forever embed the Last Stand in the American psyche.

The increasing shift towards digital publishing has provoked much debate concerning the issues surrounding ?'Open Access?' (OA), including its economic implications. This timely book considers how the future of academic publishing might look in a purely digital environment and utilises unique empirical data in order to analyze the experiences of researchers with, as well as attitudes towards, OA publishing. Presenting findings from a novel, in-depth survey with more than 10,000 respondents from 25 countries, this book shows that the research culture of scientific research differs considerably between disciplines and countries. These differences significantly determine the role of both '?gold?' and '?green?' forms of OA and foster both opportunity and risk. Discussing their findings in the light of recent policy attempts to foster OA, Thomas Eger and Marc Scheufen reveal considerable shortcomings and lack of knowledge on fundamental features of the academic publishing market and conclude by highlighting a policy agenda for its future development. Well-timed and far-reaching, this book will be of particular interest to students and scholars interested in the economic analysis of copyright law. Academic librarians and research sponsors will also benefit from the insights offered.

Wendy Welch and her husband had always dreamed of owning a bookstore, so when they left high-octane jobs for a simpler life in an Appalachian coal town, they seized an unexpected opportunity to pursue their dream. The only problems? A declining U.S. economy, a small town with no industry, and the advent of the e-book. They also had no idea how to run a bookstore. Against all odds, but with optimism, the help of their Virginia mountain community, and an abiding love for books, they succeeded in establishing more than a thriving business - they built a community.

This book on publisher and editor Lucile H. Bluford examines her journalistic writings on social, economic, and political issues; her strong opinionated views on African Americans and women; and whether there were consistent themes, biases, and assumptions in her stories that may have influenced news coverage in the Kansas City Call. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri and how her admissions rejection became the catalyst for her seven-decade career as a champion of racial and gender equality. Bluford's work at the Kansas City Call demonstrates how critical theorists used storytelling to describe personal experiences of struggle and oppression to inform the public of racial and gender consciousness. Lucile H. Bluford and the Kansas City Call illustrates how she used her social authority in the formidable power base of the weekly Black newspaper she owned, shaping and mobilizing a broader movement in the fight for freedom and social justice. This book focuses on a selection of Bluford's news stories and editorials from 1968 to 1983 as examples of how she articulated a Black feminist standpoint advocating a Black liberation agenda-equal access to decent jobs, affordable health care and housing, and a better education in Kansas City, Missouri. Bluford's writings represented what the mainstream news ignored, exposing injustices and inequalities in the African American community and among feminists.

Inspired by questions and techniques of l'histoire du livre', this books investigates how print technology in the service of cultural discipleship created the liteary icon known as Jean-Jacques Rousseau. During his lifetime Rousseau asserted an author-centred interpretation of literary property that brought him celebrity and income. However, following the condemnations of Emile and Du contrat social, it also brought him extraordinary personnal grief. After Rousseau's death in July 1778, three disciples envisioned a massive testament of rehabilitation, the Collection complete des oeuvres de Jean-Jacques Rousseau, citoyen de Geneve. Containing the first editions of the Confessions, Reveries du promeneur solitaire, and considerable correspondence, the Collection complete offered up Rousseau the martyred sage speaking the language of autobiography. Readers were invited to appropriate lessons from the tragic life. Indeed, the absorption of Rousseau's texts was intended to stir up, manipulate, and change their own lives. Though the Collection complete was an extraordinary literary phenomenon, it proved to be a commercial disaster. Competing editorial agendas tore apart the disciples, and piracies of their edition damaged the enterprise. Rousseau's 'widow' and blood relatives claimed literary property rights inheritance. Subsequently, as the French Revolution unfolded, established strategies behind the marketing of Rousseau shifted. The flexible moral messages of autobiography yelded place to a static political one - that of Rousseau as author of Du contrat social, the pere de la patrie, en embalmed corpse lying in state in the Pantheon. Forging Rousseau is a unique type of cultural analysis, contextualising the commercial publishing history of Rousseau's works in the milieux of the late Enlightenment and Revolutionary period. It is sensitive to major issues concerning book history today: what constitutes an edition, what constitutes a piracy, and competing definitions of intellectual property, icon construction, and literary inheritance.