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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

Forging Rousseau - Print, Commerce and Cultural Manipulation in the Late Enlightenment (Hardcover): Raymond Birn Forging Rousseau - Print, Commerce and Cultural Manipulation in the Late Enlightenment (Hardcover)
Raymond Birn
R2,931 Discovery Miles 29 310 Ships in 12 - 17 working days

Inspired by questions and techniques of l'histoire du livre', this books investigates how print technology in the service of cultural discipleship created the liteary icon known as Jean-Jacques Rousseau. During his lifetime Rousseau asserted an author-centred interpretation of literary property that brought him celebrity and income. However, following the condemnations of Emile and Du contrat social, it also brought him extraordinary personnal grief. After Rousseau's death in July 1778, three disciples envisioned a massive testament of rehabilitation, the Collection complete des oeuvres de Jean-Jacques Rousseau, citoyen de Geneve. Containing the first editions of the Confessions, Reveries du promeneur solitaire, and considerable correspondence, the Collection complete offered up Rousseau the martyred sage speaking the language of autobiography. Readers were invited to appropriate lessons from the tragic life. Indeed, the absorption of Rousseau's texts was intended to stir up, manipulate, and change their own lives. Though the Collection complete was an extraordinary literary phenomenon, it proved to be a commercial disaster. Competing editorial agendas tore apart the disciples, and piracies of their edition damaged the enterprise. Rousseau's 'widow' and blood relatives claimed literary property rights inheritance. Subsequently, as the French Revolution unfolded, established strategies behind the marketing of Rousseau shifted. The flexible moral messages of autobiography yelded place to a static political one - that of Rousseau as author of Du contrat social, the pere de la patrie, en embalmed corpse lying in state in the Pantheon. Forging Rousseau is a unique type of cultural analysis, contextualising the commercial publishing history of Rousseau's works in the milieux of the late Enlightenment and Revolutionary period. It is sensitive to major issues concerning book history today: what constitutes an edition, what constitutes a piracy, and competing definitions of intellectual property, icon construction, and literary inheritance.

The Indo-European Languages (Paperback, 2nd edition): Mate Kapovic, Anna Giacalone Ramat, Paolo Ramat The Indo-European Languages (Paperback, 2nd edition)
Mate Kapovic, Anna Giacalone Ramat, Paolo Ramat
R2,177 Discovery Miles 21 770 Ships in 12 - 17 working days

The Indo-European Languages presents a comprehensive survey of the individual languages and language subgroups within this language family. With over four hundred languages and dialects and almost three billion native speakers, the Indo-European language family is the largest of the recognized language groups and includes most of the major current languages of Europe, the Iranian plateau and the Indian subcontinent. Written by an international team of experts, this comprehensive, single-volume tome presents in-depth discussions of the historical development and specialized linguistic features of the Indo-European languages. This unique resource remains the ideal reference for advanced undergraduate and postgraduate students of Indo-European linguistics and languages, but also for more experienced researchers looking for an up-to-date survey of separate Indo-European branches. It will be of interest to researchers and anyone with an interest in historical linguistics, linguistic anthropology and language development.

The Diary of a Bookseller (Paperback): Shaun Bythell The Diary of a Bookseller (Paperback)
Shaun Bythell 1
R330 R272 Discovery Miles 2 720 Save R58 (18%) Ships in 12 - 17 working days

Shaun Bythell owns The Bookshop, Wigtown - Scotland's largest second-hand bookshop. It contains 100,000 books, spread over a mile of shelving, with twisting corridors and roaring fires, and all set in a beautiful, rural town by the edge of the sea. A book-lover's paradise? Well, almost ...

In these wry and hilarious diaries, Shaun provides an inside look at the trials and tribulations of life in the book trade, from struggles with eccentric customers to wrangles with his own staff, who include the ski-suit-wearing, bin-foraging Nicky. He takes us with him on buying trips to old estates and auction houses, recommends books (both lost classics and new discoveries), introduces us to the thrill of the unexpected find, and evokes the rhythms and charms of small-town life, always with a sharp and sympathetic eye.

This Is Not Propaganda - Adventures in the War Against Reality (Paperback): Peter Pomerantsev This Is Not Propaganda - Adventures in the War Against Reality (Paperback)
Peter Pomerantsev
R438 R362 Discovery Miles 3 620 Save R76 (17%) Ships in 10 - 15 working days
How to Get Published in the Best Management Journals (Hardcover): Timothy Clark, Mike Wright, David J. KetchenJr. How to Get Published in the Best Management Journals (Hardcover)
Timothy Clark, Mike Wright, David J. KetchenJr.
R3,472 Discovery Miles 34 720 Ships in 12 - 17 working days

An increasing number of universities around the globe are rewarding faculty who place their work in top management journals. Drawing on the insights from top journal editors and leading scholars in the field, this book is a treasure trove of tips for publishing in the best management journals. The topics covered include the mysteries of the review process, getting your methodology right, publishing across disciplinary boundaries, the rise of open access journals, publishing ethics, making use of peer review, targeting special issues, sustaining a publications career, and making sense of journal rankings. Drawing on the considerable experience of its authors, and offering candid insights that are often held as secrets among senior faculty, this book takes the reader behind the scenes of the journal review process, making it a must-read for those seeking to advance their career. Contributors: P. Andries, Y. Baruch, D.D. Bergh, S.K. Bhaumik, B.K. Boyd, M.R. Buckley, P. Budhwar, T. Clark, J.G. Combs, D. Cumming, S. Estrin, G.R. Ferris, D. Gioia, B. Harley, M.A. Hitt, G.P. Hodgkinson, R.D. Ireland, F.W. Kellermanns. D.J. Ketchen Jr., B.T. Lamont, A. Leiponen, B.R. Martin, W. Mitchell, T. Pederson, P.L. Perrewe, A.L. Ranft, P.L. Roth, A.D. Smith, C.C. Snow, W.H. Starbuck, W.H. Stewart Jr., S. Tallman, S. Toms, R. Van Dick, G. Wood, M. Wright, D.W. Yiu

How to Get Published in the Best Management Journals (Paperback): Timothy Clark, Mike Wright, David J. KetchenJr. How to Get Published in the Best Management Journals (Paperback)
Timothy Clark, Mike Wright, David J. KetchenJr.
R1,007 Discovery Miles 10 070 Ships in 12 - 17 working days

An increasing number of universities around the globe are rewarding faculty who place their work in top management journals. Drawing on the insights from top journal editors and leading scholars in the field, this book is a treasure trove of tips for publishing in the best management journals. The topics covered include the mysteries of the review process, getting your methodology right, publishing across disciplinary boundaries, the rise of open access journals, publishing ethics, making use of peer review, targeting special issues, sustaining a publications career, and making sense of journal rankings. Drawing on the considerable experience of its authors, and offering candid insights that are often held as secrets among senior faculty, this book takes the reader behind the scenes of the journal review process, making it a must-read for those seeking to advance their career. Contributors: P. Andries, Y. Baruch, D.D. Bergh, S.K. Bhaumik, B.K. Boyd, M.R. Buckley, P. Budhwar, T. Clark, J.G. Combs, D. Cumming, S. Estrin, G.R. Ferris, D. Gioia, B. Harley, M.A. Hitt, G.P. Hodgkinson, R.D. Ireland, F.W. Kellermanns. D.J. Ketchen Jr., B.T. Lamont, A. Leiponen, B.R. Martin, W. Mitchell, T. Pederson, P.L. Perrewe, A.L. Ranft, P.L. Roth, A.D. Smith, C.C. Snow, W.H. Starbuck, W.H. Stewart Jr., S. Tallman, S. Toms, R. Van Dick, G. Wood, M. Wright, D.W. Yiu

How to Get Published and Win Research Funding (Paperback): Abby Day How to Get Published and Win Research Funding (Paperback)
Abby Day
R1,076 Discovery Miles 10 760 Ships in 9 - 15 working days

Helps new researchers get started and help more established academics to improve publishing and funding success rates. Provides inside stories and real-life examples to give tangible evidence of techniques, and how-to approaches that make this book approachable, relevant, and practical. Provides details on two inextricably linked areas of publication and funding that underpin a successful academic career.

Writers' & Artists' Yearbook 2024 (Paperback): Writers' & Artists' Yearbook 2024 (Paperback)
R758 Discovery Miles 7 580 Ships in 12 - 17 working days

'WAYB remains an indispensable companion for anyone seriously committed to the profession of author, whether full-time or part-time; and as always it is particularly valued by those who are setting out hopefully on that vocational path.' - David Lodge Revised and updated annually, this bestselling guide includes over 3,500 industry contacts across 12 sections and 80 plus articles from writers across all forms and genres, including award-winning novelists, poets, screenwriters and bloggers. The Yearbook provides up-to-date advice, practical information and inspiration for writers at every stage of their writing and publishing journey. If you want to find a literary or illustration agent or publisher, would like to self-publish or crowdfund your creative idea then this Yearbook will help you. As well as sections on publishers and agents, newspapers and magazines, illustration and photography, theatre and screen, there is a wealth of detail on the legal and financial aspects of being a writer or illustrator. Additional articles, free advice, events information and editorial services at www.writersandartists.co.uk

How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Paperback, 2nd edition):... How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Paperback, 2nd edition)
Alison Baverstock, Susannah Bowen, Steve Carey
R1,101 Discovery Miles 11 010 Ships in 9 - 15 working days

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands! Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

Publishing Contracts and the Post Negotiation Space - Lifting the Lid on Publishing's Black Box of Aspirations, Laws and... Publishing Contracts and the Post Negotiation Space - Lifting the Lid on Publishing's Black Box of Aspirations, Laws and Money (Paperback)
Katherine Day
R1,127 Discovery Miles 11 270 Ships in 9 - 15 working days

Many writers dream of having their work published by a respected publishing house, but don't always understand publishing contract terms - what they mean for the contracting parties and how they inform book-publishing practice. In turn, publishers struggle to satisfy authors' creative expectations against the industry's commercial demands. This book challenges our perceptions of these author-publisher power imbalances by recasting the publishing contract as a cultural artefact capable of adapting to the industry's changing landscape. Based on a three-year study of publishing negotiations, Katherine Day reveals how relational contract theory provides possibilities for future negotiations in what she describes as a 'post negotiation space'. Drawing on the disciplines of cultural studies, law, publishing studies and cultural sociology, this book reveals a unique perspective from publishing professionals and authors within the post negotiation space, presenting the editor as a fundamental agent in the formation and application of publishing's contractual terms.

Christmas at the Borrow a Bookshop - A heartwarming, cosy, utterly uplifting romcom - the perfect read for booklovers!... Christmas at the Borrow a Bookshop - A heartwarming, cosy, utterly uplifting romcom - the perfect read for booklovers! (Paperback)
Kiley Dunbar
R276 R197 Discovery Miles 1 970 Save R79 (29%) Ships in 9 - 15 working days

'Tis the season for finding love... and the perfect bookWith just two weeks until Christmas, everything in Clove Lore should be perfect. But the latest holidaymaker to the Borrow a Bookshop is feeling far from festive... Icelandic ex-bookseller Magnus Sturluson might be surrounded by love stories in the Bookshop, but he's nursing a sadness that not even fiction can fix. When Alexandra Robinson finds herself stranded in Clove Lore, she finds a safe place to hide from heartbreak. After all, all that's waiting for her at home is a cheater boyfriend and the memories of her parents. As Alex finds herself embraced by the quirky village community, she finds her tough exterior thawing - and as she grows closer to Magnus, she finds an equally soft heart under his gruff shell. It seems that Clove Lore is working its magic once again - until a great flood on Christmas Eve brings devastation in its wake. It's up to Magnus and Alex to batten down the hatches and help bring the village back together again, while also introducing the locals to the Icelandic tradition of the jolabokaflod - Yule book flood - where families and friends gather on Christmas Eve to exchange books and read together. But can Magnus and Alex truly rescue the ruins of the village, and salvage their Christmas spirit? Or is there another complication lurking even closer than they thought? A totally uplifting read that will lighten the winter gloom, for fans of Jenny Colgan and Trisha Ashley. Booklovers will adore this seasonal treat! Readers are loving Christmas at the Borrow a Bookshop... 'The best holiday for every bookworm...Warm, cosy and full of Christmas atmosphere.' Reader Review 'This was such a sweet and uplifting story. A story about instant connection, friendship, strength, hope, and love.' Reader Review 'The perfect holiday read to curl up next to a fire with a cup of cocoa!' Reader Review 'Absolutely adored this...Likeable characters and a wonderful storyline that I enjoyed! Add this book to your Christmas reads!' Reader Review 'A perfect cozy read when the weather is cold and you just want to snuggle up with a sweet book! Loved it!' Reader Review 'I read it in one sitting; couldn't seem to put it down!...An absolute joy.' Reader Review 'Bookshops + Romance + Christmas...What more could you want out of a romance novel?! VERY sweet and VERY good.' Reader Review 'A fabulous Christmas read, full of romance, friendships, community and family...Joyful Christmas escapism. Recommended' Reader Review

Publishing Contracts and the Post Negotiation Space - Lifting the Lid on Publishing's Black Box of Aspirations, Laws and... Publishing Contracts and the Post Negotiation Space - Lifting the Lid on Publishing's Black Box of Aspirations, Laws and Money (Hardcover)
Katherine Day
R3,686 Discovery Miles 36 860 Ships in 9 - 15 working days

Many writers dream of having their work published by a respected publishing house, but don't always understand publishing contract terms - what they mean for the contracting parties and how they inform book-publishing practice. In turn, publishers struggle to satisfy authors' creative expectations against the industry's commercial demands. This book challenges our perceptions of these author-publisher power imbalances by recasting the publishing contract as a cultural artefact capable of adapting to the industry's changing landscape. Based on a three-year study of publishing negotiations, Katherine Day reveals how relational contract theory provides possibilities for future negotiations in what she describes as a 'post negotiation space'. Drawing on the disciplines of cultural studies, law, publishing studies and cultural sociology, this book reveals a unique perspective from publishing professionals and authors within the post negotiation space, presenting the editor as a fundamental agent in the formation and application of publishing's contractual terms.

In Conversation with...Literary Journals (Paperback): Isabelle Kenyon In Conversation with...Literary Journals (Paperback)
Isabelle Kenyon
R306 R250 Discovery Miles 2 500 Save R56 (18%) Ships in 9 - 15 working days

A series of personal, curated interviews with internationally-acclaimed literary editors. This book is the chance to widen your horizons as a writer, discovering new and established literary journals across the world. Sit down with these experienced editors to find out what they really want from a submission, and allow them to demystify the publishing process, across a wide range of genres.; "Accessible and informative, In Conversation with... Literary Journals is an essential tool for emerging and established writers, publishing their work across all genres. Make space for it on your bookshelf." - Dr Jenna Clake, Senior Lecturer in Creative Writing at Teesside University

Encoding the Olympics - The Beijing Olympic Games and the Communication Impact Worldwide (Hardcover): Luo Qing, Giuseppe Richeri Encoding the Olympics - The Beijing Olympic Games and the Communication Impact Worldwide (Hardcover)
Luo Qing, Giuseppe Richeri
R6,009 Discovery Miles 60 090 Ships in 12 - 17 working days

Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study the largest in Olympic Games research provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers.

Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted.

This book was previously published as a special issue of the International Journal of the History of Sport.

The History of the Book 1-10 (Hardcover): The History of the Book 1-10 (Hardcover)
R6,253 Discovery Miles 62 530 Ships in 12 - 17 working days

Contains: Conservatism and the Quarterly Review: A Critical Analysis The History of the Book: 1 Contributors to the Quarterly Review: A History, 1809-25 The History of the Book: 2 Wilkie Collins's American Tour, 1873-4 The History of the Book: 3 William Blake and the Art of Engraving The History of the Book: 4 Charles Lamb, Elia and the London Magazine: Metropolitan Muse The History of the Book: 5 Reading in History: New Methodologies from the Anglo-American Tradition The History of the Book: 6 Middle-Class Writing in Late Medieval London The History of the Book: 7 Readings on Audience and Textual Materiality The History of the Book: 8 Romantic Marginality: Nation and Empire on the Borders of the Page The History of the Book: 9 Wordsworth's Poetic Collections, Supplementary Writing and Parodic Reception The History of the Book: 10

The Children's Book Business - Lessons from the Long Eighteenth Century (Hardcover): Lissa Paul The Children's Book Business - Lessons from the Long Eighteenth Century (Hardcover)
Lissa Paul
R4,211 Discovery Miles 42 110 Ships in 12 - 17 working days

In The Children's Book Business, Lissa Paul constructs a new kind of book biography. By focusing on Eliza Fenwick's1805 product-placement novel, Visits to the Juvenile Library, in the context of Marjorie Moon's 1990 bibliography, Benjamin Tabart's Juvenile Library, Paul explains how twenty-first century cultural sensibilities are informed by late eighteenth-century attitudes towards children, reading, knowledge, and publishing. The thinking, knowing children of the Enlightenment, she argues, are models for present day technologically-connected, socially-conscious children; the increasingly obsolete images of Romantic innocent and ignorant children are bracketed between the two periods. By drawing on recent scholarship in several fields including book history, cultural studies, and educational theory, The Children's Book Business provides a detailed historical picture of the landscape of some of the trade practices of early publishers, and explains how they developed in concert with the progressive pedagogies of several female authors, including Eliza Fenwick, Mary Wollstonecraft, Anna Barbauld, Maria Edgeworth, and Ann and Jane Taylor. Paul's revisionist reading of the history of children's literature will be of interest to scholars working in eighteenth-century studies, book history, childhood studies, cultural studies, educational history, and children's literature.

Book Publishing (Hardcover, New): John Feather Book Publishing (Hardcover, New)
John Feather
R28,899 Discovery Miles 288 990 Ships in 12 - 17 working days

Books are the cornerstone of our culture. They disseminate ideas, and preserve and transmit literature. Their contents underpin great religions, and have been responsible for wars and revolutions. They lie at the heart of education and scholarship. They have brought pleasure (and some pain) to countless millions of people for nearly three millennia. The systematic study of books and the means by which they are created and distributed began in the eighteenth century, but it is only in the last 150 years or so that it has developed into an important field of scholarship. After an intellectual transformation in the last quarter of the twentieth century, the history of books-and particularly the commercial history of books-is now a vibrant and widely practised area of study and research. Literary scholars, historians, and many others in the humanities and social sciences, have a keen interest in how texts have reached us, how they were created, marketed and distributed, and what impact the commercial processes of publishing had on their contents. As serious academic work on and around publishing and the printed book continues to flourish as never before, this new title in the Routledge Major Works series, Critical Concepts in Media and Cultural Studies, meets the need for an authoritative reference work to make sense of a growing and ever more complex corpus of literature, and to provide a map of the area as it has emerged and developed. It is a landmark collection of foundational and the best cutting-edge scholarship in the field and is organized in four volumes. Volume I ('Concepts and Theories: Issues in Book History') deals with the discipline itself, its parameters, its theoretical foundations, and the issues and controversies which have helped it to develop and which are still carrying it forward. Volume II ('Publishing and the Book Trade'), meanwhile, focuses on the development of the publishing industry, the commercial heart of the book world, and the engine of its evolution. In the third volume ('Publishers and Authors'), the emphasis is on the extremities of the chain of production and distribution-the authors who create books, and the readers who use them-and on the complex relationships between both and the publishers. The final volume ('Printing and Book Production') is concerned with the history of printing-the most important single technological development in the whole history of the book. The materials gathered in this collection exemplify schools of thought and the development of ideas about the discipline, as well as embodying some of the key results of scholarship, to give a coherent view of its achievements and of its potential for further development. For the novice or advanced student, the collection will be particularly useful as an essential database allowing scattered and often fugitive material to be easily located. And, for the more advanced scholar, it will be welcomed as a crucial tool permitting rapid access to less familiar-and sometimes overlooked-texts. For both, Book Publishing will be valued as a vital one-stop research and pedagogic resource.

Under Cover - A Poet's Life in Publishing (Hardcover): Jeremy Robson Under Cover - A Poet's Life in Publishing (Hardcover)
Jeremy Robson 1
R782 R588 Discovery Miles 5 880 Save R194 (25%) Ships in 12 - 17 working days

As an independent publisher, Jeremy Robson always punched above his weight with a roster of authors that have been the envy of many large publishers. As a poet, he has been at the centre of the poetry scene since the 1960s, with a number of highly praised volumes to his credit and the friendship of many leading poets and musicians. In this engrossing memoir, Robson looks back at both his publishing career and life as a poet. Stories abound; whether it be driving Muhammad Ali around Britain, coping with Michael Winner or working in the desert with David Ben-Gurion. Time spent joyously laughing with Maureen Lipman and Alan Coren while undertaking an exciting poetry reading tour with Ted Hughes, and packing the Royal Festival Hall for a historic poetry and jazz concert. Jeremy recounts treasured and life-long friendships with the poets and writers; Dannie Abse, Alan Sillitoe, Vernon Scannell, Laurie Lee, Yevgeny Yevtushenko, Elie Wiesel and Frederic Raphael. Well known and celebrated as both publisher and poet, Jeremy Robson has produced a delicious memoir that will delight the reader.

How Words Get Good - The Story of Making a Book (Paperback, Main): Rebecca Lee How Words Get Good - The Story of Making a Book (Paperback, Main)
Rebecca Lee
R275 Discovery Miles 2 750 Ships in 12 - 17 working days

'Any bibliophile will find many enjoyable nuggets in this compendium of book chat' Stephen Poole, Guardian 'An engaging little eye-opener about the publishing business, full of tasty nuggets about books, writers and their editors' Sunday Times 'Enjoyable ... engaging ... insightful' Independent Once upon a time, a writer had an idea. They wrote it down. But what happened next? Join Rebecca Lee, professional text-improver, as she embarks on a fascinating journey to find out how words get from an author's brain to finished, printed books. She'll reveal the dark arts of ghostwriters, explore the secret world of literary agents and uncover the hidden beauty of typesetting. Along the way, her quest will be punctuated by a litany of little-known (but often controversial) considerations that make a big impact: ellipses, indexes, hyphens, esoteric points of grammar and juicy post-publication corrections. After all, the best stories happen when it all goes wrong. From foot-and-note disease to the town of Index, Missouri - turn the page to discover how books get made and words get good.* * Or, at least, better

Social Media Marketing for Book Publishers (Paperback): Miriam J. Johnson, Helen A. Simpson Social Media Marketing for Book Publishers (Paperback)
Miriam J. Johnson, Helen A. Simpson
R1,210 Discovery Miles 12 100 Ships in 9 - 15 working days

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Print and Power in France and England, 1500-1800 (Hardcover, New edition): Adrian Armstrong Print and Power in France and England, 1500-1800 (Hardcover, New edition)
Adrian Armstrong; Edited by David Adams
R4,195 Discovery Miles 41 950 Ships in 12 - 17 working days

What was the relationship between power and the public sphere in early modern society? How did the printed media inform this relationship? Contributors to this volume address those questions by examining the interaction of print and power in France and England during the 'hand-press period'. Four interconnected and overlapping themes emerge from these studies, showing the essential historical and contextual considerations shaping the strategies both of power and of those who challenged it via the written word during this period. The first is reading and control, which examines the relationship between institutional power and readers, either as individuals or as a group. A second is propaganda on behalf of institutional power, and the ways in which such writings engage with the rhetorics of power and their reception. The Academy constitutes a third theme, in which contributors explore the economic and political implications of publishing in the context of intellectual elites. The last theme is clientism and faction, which examines the competing political discourses and pressures which influenced widely differing forms of publication. From these articles there emerges a global view of the relationship between print and power, which takes the debate beyond the narrowly theoretical to address fundamental questions of how print sought to challenge, or reinforce, existing power-structures, both from within and from without.

Literary Dollars and Social Sense - A People's History of the Mass Market Book (Hardcover): Ronald J Zboray, Mary Saracino... Literary Dollars and Social Sense - A People's History of the Mass Market Book (Hardcover)
Ronald J Zboray, Mary Saracino Zboray
R3,790 Discovery Miles 37 900 Ships in 12 - 17 working days

Prior to the Civil War, publishing in America underwent a transformation from a genteel artisan trade supported by civic patronage and religious groups to a thriving, cut-throat national industry propelled by profit. Literary Dollars and Social Sense represents an important chapter in the historical experience of print culture, it illuminates the phenomenon of amateur writing and delineates the access points of the emerging mass market for print for distributors consumers and writers. It challenges the conventional assumptions that the literary public had little trouble embracing the new literary marketing that emerged at mid-century. The book uncover the tensions that author's faced between literature's role in the traditional moral economy and the lure of literary dollars for personal gain and fame. This book marks an important example in how scholars understand and conduct research in American literature.

Literary Dollars and Social Sense - A People's History of the Mass Market Book (Paperback): Ronald J Zboray, Mary Saracino... Literary Dollars and Social Sense - A People's History of the Mass Market Book (Paperback)
Ronald J Zboray, Mary Saracino Zboray
R1,197 Discovery Miles 11 970 Ships in 12 - 17 working days

In early nineteenth-century America, the production and commercial distribution of reading matter came face-to-face with social literary practices. As mass readerships emerged, so did a mass authorship grasping after newly available literary dollars. Yet they did not immediately embrace market values. Instead, writers - even heavily promoted literary celebrities -- struggled to preserve some semblance of social sense, rooted in social authorship and dissemination practices. Summoning a host of ordinary Americans' voices in diaries and letters, the Zborays uncover a neglected, yet pivotal moment in modern mass-market publishing between its elite-driven past and its corporate-directed future. Literary Dollars & Social Sense shows common Americans apprehending the newly industrialized literary marketplace through their reading and gossiping, addressing it through their writing and editing, and serving it through their vending and distributing. This history encompasses not only popular authorship and dissemination of books, but, as is conventional in history-of-the-book scholarship, all forms of imprints, including newspapers and magazines. literary historicism, the book also offers to general readers renewed faith in literature as something socially valuable beyond--and above--monetary reward. AUTHORBIO: Ronald J. Zboray is Associate Professor of Communication and of History at the University of Pittsburgh. Among his books are A Fictive People: Antebellum Economic Development and the American Reading Public (Oxford). Mary Saracino Zboray is an independent scholar; she is coauthor, with Ron Zboray, of A Handbook for the Study of Book History in the United States (Library of Congress).

Dirty Books - Erotic Fiction and the Avant-Garde in Mid-Century Paris and New York (Hardcover): Barry Reay, Nina Attwood Dirty Books - Erotic Fiction and the Avant-Garde in Mid-Century Paris and New York (Hardcover)
Barry Reay, Nina Attwood
R583 Discovery Miles 5 830 Ships in 12 - 17 working days

From the 1930s to the 1970s, in New York and in Paris, daring publishers and writers were producing banned pornographic literature. The books were written by young, impecunious writers, poets, and artists, many anonymously. Most of these pornographers wrote to survive, but some also relished the freedom to experiment that anonymity provided - men writing as women, and women writing as men - and some (Anaïs Nin, Henry Miller) went on to become influential figures in modernist literature. Dirty books tells the stories of these authors and their remarkable publishers: Jack Kahane of Obelisk Press and his son Maurice Girodias of Olympia Press, whose catalogue and repertoire anticipated that of the more famous US publisher Grove Press. It offers a humorous and vivid snapshot of a fascinating moment in pornographic and literary history, uncovering a hidden, earlier history of the sexual revolution, when the profits made from erotica helped launch the careers of literary cult figures. -- .

A Bite of the Apple - A Life with Books, Writers and Virago (Paperback): Lennie Goodings A Bite of the Apple - A Life with Books, Writers and Virago (Paperback)
Lennie Goodings
R310 R254 Discovery Miles 2 540 Save R56 (18%) Ships in 9 - 15 working days

'The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.

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