Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

The first biography in over thirty years of Conde Nast, the pioneering publisher of Vogue and Vanity Fair and main rival to media magnate William Randolph Hearst. Conde Nast's life and career was as high profile and glamourous as his magazines. Moving to New York in the early twentieth century with just the shirt on his back, he soon became the highest paid executive in the United States, acquiring Vogue in 1909 and Vanity Fair in 1913. Alongside his editors, Edna Woolman Chase at Vogue and Frank Crowninshield at Vanity Fair, he built the first-ever international magazine empire, introducing European modern art, style, and fashions to an American audience. Credited with creating the "cafe society," Nast became a permanent fixture on the international fashion scene and a major figure in New York society. His superbly appointed apartment at 1040 Park Avenue, decorated by the legendary Elsie de Wolfe, became a gathering place for the major artistic figures of the time. Nast launched the careers of icons like Cecil Beaton, Clare Boothe Luce, Lee Miller, Dorothy Parker and Noel Coward. He left behind a legacy that endures today in media powerhouses such as Anna Wintour, Tina Brown, and Graydon Carter. Written with the cooperation of his family on both sides of the Atlantic and a dedicated team at Conde Nast Publications, critically acclaimed biographer Susan Ronald reveals the life of an extraordinary American success story.

Quickly established as an essential and enduring companion for aspiring writers when it was first published, Betsy Lerner's sharp, funny, and insightful guide has been meticulously updated and revised to address the dramatic changes that have reshaped the publishing industry in the decade since. From blank page to first glowing (or gutting) review, Betsy Lerner is a knowing and sympathetic coach who helps writers discover how they can be more productive in the creative process and how they can better their odds of not only getting published, but getting published well. This is an essential trove of advice for writers and an indispensable user's manual to both the inner life of the writer and the increasingly anxious place where art and commerce meet: the boardrooms and cubicles of the publishing house.

This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed. The movement to digital has been taking place for some time, but with consumer books experiencing the transition, the effects of digitization can be clearly seen to everybody. In Turning the Page Angus Phillips analyses the fundamental drivers of the book publishing industry - authorship, readership, and copyright - and examines the effects of digital and other developments on the book itself. Drawing on theory and research across a range of subjects, from business and sociology to neuroscience and psychology, and from interviews with industry professionals, Phillips investigates how the fundamentals of the book industry are changing in a world of ebooks, self-publishing, and emerging business models. Useful comparisons are also made with other media industries which have undergone rapid change, such as music and newspapers. This book is an ideal companion for anyone wishing to understand the transition of the book, writing and publishing in recent years and will be particularly relevant to students studying publishing, media and communications.

In all of journalism, nowhere are the stakes higher than in foreign news-gathering. For media owners, it is the most difficult type of reporting to finance; for editors, the hardest to oversee. Correspondents, roaming large swaths of the planet, must acquire expertise that home-based reporters take for granted -- facility with the local language, for instance, or an understanding of local cultures. Adding further to the challenges, they must put news of the world in context for an audience with little experience and often limited interest in foreign affairs -- a task made all the more daunting because of the consequence to national security.

In Journalism's Roving Eye, John Maxwell Hamilton -- a historian and former foreign correspondent -- provides a sweeping and definitive history of American foreign news reporting from its inception to the present day and chronicles the economic and technological advances that have influenced overseas coverage, as well as the cavalcade of colorful personalities who shaped readers' perceptions of the world across two centuries.

From the colonial era -- when newspaper printers hustled down to wharfs to collect mail and periodicals from incoming ships -- to the ongoing multimedia press coverage of the Iraq War, Hamilton explores journalism's constant -- and not always successful -- efforts at "dishing the foreign news," as James Gordon Bennett put it in the mid-nineteenth century to describe his approach in the New York Herald. He details the highly partisan coverage of the French Revolution, the early emergence of "special correspondents" and the challenges of organizing their efforts, the profound impact of the non-yellow press in the run-up to the Spanish-American War, the increasingly sophisticated machinery of propaganda and censorship that surfaced during World War I, and the "golden age" of foreign correspondence during the interwar period, when outlets for foreign news swelled and a large number of experienced, independent journalists circled the globe. From the Nazis' intimidation of reporters to the ways in which American popular opinion shaped coverage of Communist revolution and the Vietnam War, Hamilton covers every aspect of delivering foreign news to American doorsteps.

Along the way, Hamilton singles out a fascinating cast of characters, among them Victor Lawson, the overlooked proprietor of the Chicago Daily News, who pioneered the concept of a foreign news service geared to American interests; Henry Morton Stanley, one of the first reporters to generate news on his own with his 1871 expedition to East Africa to "find Livingstone"; and Jack Belden, a forgotten brooding figure who exemplified the best in combat reporting. Hamilton details the experiences of correspondents, editors, owners, publishers, and network executives, as well as the political leaders who made the news and the technicians who invented ways to transmit it. Their stories bring the narrative to life in arresting detail and make this an indispensable book for anyone wanting to understand the evolution of foreign news-gathering.

Amid the steep drop in the number of correspondents stationed abroad and the recent decline of the newspaper industry, many fear that foreign reporting will soon no longer exist. But as Hamilton shows in this magisterial work, traditional correspondence survives alongside a new type of reporting. Journalism's Roving Eye offers a keen understanding of the vicissitudes in foreign news, an understanding imperative to better seeing what lies ahead.

The extraordinary life and legacy of legendary journalist Cokie Roberts-a trailblazer for women-remembered by her friends and family. Through her visibility and celebrity, Cokie Roberts was an inspiration and a role model for innumerable women and girls. A fixture on national television and radio for more than 40 years, she also wrote five bestselling books focusing on the role of women in American history. She was portrayed on Saturday Night Live, name checked on the West Wing, and featured on magazine covers. She joked with Jay Leno, balanced a pencil on her nose for David Letterman, and was the answer to numerous crossword puzzle clues. Many dogs, and at least one dairy cow, were named for her. When the legendary 1980s Spy Magazine ran a diagram documenting all her connections with the headline "Cokie Roberts - Moderately Well-Known Broadcast Journalist or Center of the Universe?" they were only half-joking. Cokie had many roles in her lifetime: Daughter. Wife. Mother. Journalist. Advocate. Historian. Reflecting on her life, those closest to her remember her impressive mind, impish wit, infectious laugh, and the tenacity that sent her career skyrocketing through glass ceilings at NPR and ABC. They marvel at how she often put others before herself and cared deeply about the world around her. When faced with daily decisions and dilemmas, many still ask themselves the question, 'What Would Cokie Do?' In this loving tribute, Cokie's husband of 53 years and bestselling-coauthor Steve Roberts reflects not only on her many accomplishments, but on how she lived each day with a devotion to helping others. For Steve, Cokie's private life was as significant and inspirational as her public one. Her commitment to celebrating and supporting other women was evident in everything she did, and her generosity and passion drove her personal and professional endeavors. In Cokie, he has a simple goal: "To tell stories. Some will make you cheer or laugh or cry. And some, I hope, will inspire you to be more like Cokie, to be a good person, to lead a good life."

The path to success as an academic economist is littered with obstacles. Even with excellent research material, one faces issues of running the seminar and conference gauntlet, tempestuous relationships with co-authors, the selection of an appropriate journal outlet, a detailed peer review process and, with it, the ever-present spectre of rejection. This collection tackles the issues confronting the up-and-coming economist. The authors include some of the subject's finest luminaries who offer friendly and invaluable advice as well as providing a more light-hearted look at the publication process. Some articles have become classics in their own right. They vary from an examination of seminal (and originally rejected) articles by leading economists to an analysis of why referees are not adequately paid. The tools of both economic theory and econometrics are applied to uncover some home truths and, as a result, these papers provide new insights into the nature of economic discourse.

Now in its second edition, this internationally best-selling book has been revised and updated. It focuses on helping people overcome some of the most common obstacles to successful publication. Lack of time? An unconscious fear of rejection? Conflicting priorities? In this, the first book to address the subject, Abby Day explains how to overcome these obstacles and create publishable papers for journals most likely to publish them. She shows how to identify a suitable journal and how to plan, prepare and compile a paper that will satisfy its requirements. She pays particular attention to the creative aspects of the process. As an experienced journal editor and publisher, Dr Day is well placed to reveal the inside workings of the reviewing procedure - and the more fully you understand this, the greater the chance that what you submit will be accepted and published. For academic and research staff, in whatever discipline, a careful study of Dr Day's book could be your first step on the road to publication.

By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children's books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country - and indeed the publishing world. Apart from three minor acquisitions, DK had grown organically over 25 years to be a publicly listed company with a turnover of GBP200 million, some 1500 employees, publishing arms across the English language markets, a 50-strong international sales force that dealt with more than 400 publishers, a direct selling business with 30,000 independent distributors, and had expanded its skills for delivering handsomely designed reference books into the new media of videos, CD-ROMs and online educational content. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. Christopher Davis is uniquely positioned to tell the story of DK's rise and fall. He joined the company at its foundation and in due course became Group Publisher.The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business. In the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy.

A new history of one of the foremost printers of the Renaissance explores how the Age of Print came to Italy. Lorenz Boeninger offers a fresh history of the birth of print in Italy through the story of one of its most important figures, Niccolo di Lorenzo della Magna. After having worked for several years for a judicial court in Florence, Niccolo established his business there and published a number of influential books. Among these were Marsilio Ficino's De christiana religione, Leon Battista Alberti's De re aedificatoria, Cristoforo Landino's commentaries on Dante's Commedia, and Francesco Berlinghieri's Septe giornate della geographia. Many of these books were printed in vernacular Italian. Despite his prominence, Niccolo has remained an enigma. A meticulous historical detective, Boeninger pieces together the thorough portrait that scholars have been missing. In doing so, he illuminates not only Niccolo's life but also the Italian printing revolution generally. Combining Renaissance studies' traditional attention to bibliographic and textual concerns with a broader social and economic history of printing in Renaissance Italy, Boeninger provides an unparalleled view of the business of printing in its earliest years. The story of Niccolo di Lorenzo furnishes a host of new insights into the legal issues that printers confronted, the working conditions in printshops, and the political forces that both encouraged and constrained the publication and dissemination of texts.

Histories you can trust. In 14 original essays, The Oxford History of the Book reveals the history of books in all their various forms, from the ancient world to the digital present. Leading international scholars offer an original and richly illustrated narrative that is global in scope. The history of the book is the history of millions of written, printed, and illustrated texts, their manufacture, distribution, and reception. Here are different types of production, from clay tablets to scrolls, from inscribed codices to printed books, pamphlets, magazines, and newspapers, from written parchment to digital texts. The history of the book is a history of different methods of circulation and dissemination, all dependent on innovations in transport, from coastal and transoceanic shipping to roads, trains, planes and the internet. It is a history of different modes of reading and reception, from learned debate and individual study to public instruction and entertainment. It is a history of manufacture, craftsmanship, dissemination, reading and debate. Yet the history of books is not simply a question of material form, nor indeed of the history of reading and reception. The larger question is of the effect of textual production, distribution and reception - of how books themselves made history. To this end, each chapter of this volume, succinctly bounded by period and geography, offers incisive and stimulating insights into the relationship between books and the story of their times.

In Early Modern Europe the first readers of a book were not those who bought it. They were the scribes who copied the author's or translator's manuscript, the censors who licensed it, the publisher who decided to put this title in his catalogue, the copy editor who prepared the text for the press, divided it and added punctuation, the typesetters who composed the pages of the book, and the proof reader who corrected them. The author's hand cannot be separated from the printers' mind. This book is devoted to the process of publication of the works that framed their readers' representations of the past or of the world. Linking cultural history, textual criticism and bibliographical studies, dealing with canonical works - like Cervantes' "Don Quixote" or Shakespeare's plays - as well as lesser known texts, Roger Chartier identifies the fundamental discontinuities that transformed the circulation of the written word between the invention of printing and the definition, three centuries later, of what we call 'literature'.

In 1822 Rudolph Ackermann's Forget Me Not [...] for 1823 established a fashion for handsomely produced and copiously illustrated annual anthologies of short literary works. Books of this kind were designed as Christmas and New Year's presents, and in the 1820s and 1830s they became a significant publishing phenomenon. Like other well-known writers of the time (including Wordsworth, Scott, and Letitia Elizabeth Landon), Hogg was a contributor to the annuals, and Contributions to Annuals and Gift-Books brings together all the Hogg texts that were either written for, or first published in, annuals and gift-books. 'Invocation to the Queen of the Fairies' in the Literary Souvenir for 1825 was Hogg's first known contribution to an annual, and thereafter writing for the annuals became 'a kind of business' for him during the economic slump of the late 1820s. Contributions to Annuals and Gift-Books contains some of Hogg's finest short stories (for example 'The Cameronian Preacher's Tale' and 'Scottish Haymakers'), as well as some of his best-known poems (for example 'A Boy's Song' and 'The Sky Lark'). This volume highlights a coherent part of Hogg's total literary output, and in doing so provides new insights into an area of nineteenth-century publishing history that is attracting increasing interest and attention. Hogg was a professional writer with an acute awareness of the shifting trends of the literary marketplace during the 1820s and 1830s, when annuals were at their peak of popularity. However, his literary objectives did not always match the needs of the annuals, and as a result some of his contributions were returned as unsuitable for a family-oriented audience. Hogg's sometimes complex negotiations with the editors and publishers of the annuals are meticulously documented in Contributions to Annuals and Gift-Books. In this context, the volume (for example) reprints both Hogg's manuscript version of 'What is Sin?', and the version actually published in Ackermann's Juvenile Forget Me Not. The engravings for which Hogg wrote are included in the present volume.

Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing—its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.

A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance. Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world. Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change - Christmas won't be Christmas without wrapped presents or crackers. And the language of paper - documents, files and folders - has survived digitisation. In Paper: An Elegy Ian Sansom builds a museum of paper and explores its paradox - its vulnerability and durability. This book is a timely meditation on the very paper it's printed on.

.,."includes important points such as reading the proofs, preparing indexes...every researcher can find some useful information in this textbook." -PHOTOSYNTHETICAThis definitive guide to successfully publishing social science research demonstrates that completing a project is only the first phase of research. Dissemination is the second phase, and it requires specific skills and knowledge.

The Academics' Guide to Publishing: explains the different ways in which research can be disseminated: in journals, books, reports, the Internet, popular media, and conferences; demonstrates how the structures, practices and procedures involved work - making them easily understood and transparent; and situates research in the larger and changing context of Higher Education.

For postgraduates or academics in the social sciences The Academics' Guide to Publishing provides essential guidance on how to secure a job, how to gain tenure, how to survive research assessment exercises, and how to obtain promotion.

Reference book, catalogue. Lists a wide range of small and independent publishers in the following African countries: Algeria, Namibia, Nigeria, Ghana, Kenya, Uganda, South Africa, Senegal, Zimbabwe. The catalogue contains listings of well over 60 different publishers from all over Africa. There are useful resources for writers and publishers. The back of the catalogue contains articles and short essays about the publishing scene in mostly, but not only Anglophone Africa. There are also items and innovations that are of interest to writers, booksellers, publishers, librarians, and all of those who are interested in the world of African publishing and book development.

The essential guide to twentieth-century literature around the world For six decades the Penguin Modern Classics series has been an era-defining, ever-evolving series of books, encompassing works by modernist pioneers, avant-garde iconoclasts, radical visionaries and timeless storytellers. This reader's companion showcases every title published in the series so far, with more than 1,800 books and 600 authors, from Achebe and Adonis to Zamyatin and Zweig. It is the essential guide to twentieth-century literature around the world, and the companion volume to The Penguin Classics Book. Bursting with lively descriptions, surprising reading lists, key literary movements and over two thousand cover images, The Penguin Modern Classics Book is an invitation to dive in and explore the greatest literature of the last hundred years.

Publishing research content can be a difficult task to undertake along with other academic activities. This book addresses how newer researchers can proactively plan, write, promote and disseminate their work, and increase their chances of both academic citation and real-world impact. It focuses on how to: * Attract diverse audiences to your work, * Find value in peer review processes, * Produce multiple content from one research work, * Use multiple media such as blogs and webinars to increase output. This useful resource supports you to disseminate your work and offers forward-thinking ways to take control of your publishing processes, to enhance academic knowledge, societal impact, and the value of your research.

Within the Academy, itself a changing and increasingly entrepreneurial entity, publishing is no longer an option; it is the universal currency that secures a position, tenure and promotion; it is key to academic life. Providing a panoramic picture of the changing publishing climate, Academic Life and the Publishing Landscape will empower scholars by enabling them to navigate this changing terrain more successfully. This book provides guidance from a range of contributors who use their own wide expertise in writing and publication to document the challenges faced by scholars at different career stages and in different locations. It covers a wide range of debates on publishing, spilt into the following three sections: Mapping the Publication Landscape, Writing for Publication-Learning from Successful Voices, Further Challenges and Possibilities. With topics ranging from the process of preparing manuscripts for publication, including chapters on calculating journal rankings and understanding the Peer Review process, through to chapters on speaking to international audiences and writing for elite international journals, this book offers a unique perspective on how the changing nature of publishing works. This will be a useful guide for scholars across the globe looking to enhance their publication performance, and those questioning what needs to be done in order to understand, navigate and to (re-)position one's self and institution in this increasingly significant and rapidly altering terrain. Ciaran Sugrue is Professor of Education, University College Dublin, Ireland and has been Head of School from 2011-14. Sefika Mertkan is an Assistant Professor of Educational Leadership and Management at Eastern Mediterranean University.

This book offers readers a well-rounded and accurate account of the amazing and unpredictable sequence of inter-related events experienced by the field of scholarly publishing in the 20th century. Examining the related worlds of book, journal, and electronic publishing; information technology; and library advances, this is the first work to record the trends of the modern history of the information/knowledge transfer process. Using an analysis of the past 100 years, it also makes predications regarding future trends and the roles of the publishing and library communities in tomorrow's information marketplace

The text of Finnegans Wake is not as monolithic as it might seem. It grew out of a set of short vignettes, sections and fragments. Several of these sections, which James Joyce confidently claimed would "fuse of themselves", are still recognizable in the text of Finnegans Wake. And while they are undeniably integrated very skillfully, they also function separately. In this publication history, Dirk Van Hulle examines the interaction between the private composition process and the public life of Joyce's 'Work in Progress', from the creation of the separate sections through their publication in periodicals and as separately published sections. Van Hulle highlights the beautifully crafted editions published by fine arts presses and Joyce's encouragement of his daughter's creative talents, even as his own creative process was slowing down in the 1930s. All of these pre-book publications were "alive" in both bibliographic and textual terms, as Joyce continually changed the texts in order to prepare the book publication of Finnegans Wake. Van Hulle's book offers a fresh perspective on these texts, showing that they are not just preparatory versions of Finnegans Wake but a 'Work in Progress' in their own right.

The Best American Magazine Writing 2019 presents articles honored by this year's National Magazine Awards, showcasing outstanding writing that addresses urgent topics such as justice, gender, power, and violence, both at home and abroad. The anthology features remarkable reporting, including the story of a teenager who tried to get out of MS-13, only to face deportation (ProPublica); an account of the genocide against the Rohingya in Myanmar (Politico); and a sweeping California Sunday Magazine profile of an agribusiness empire. Other journalists explore the indications of environmental catastrophe, from invasive lionfish (Smithsonian) to the omnipresence of plastic (National Geographic). Personal pieces consider the toll of mass incarceration, including Reginald Dwayne Betts's "Getting Out" (New York Times Magazine); "This Place Is Crazy," by John J. Lennon (Esquire); and Robert Wright's "Getting Out of Prison Meant Leaving Dear Friends Behind" (Marshall Project with Vice). From the pages of the Atlantic and the New Yorker, writers and critics discuss prominent political figures: Franklin Foer's "American Hustler" explores Paul Manafort's career of corruption; Jill Lepore recounts the emergence of Ruth Bader Ginsburg; and Caitlin Flanagan and Doreen St. Felix reflect on the Kavanaugh hearings and #MeToo. Leslie Jamison crafts a portrait of the Museum of Broken Relationships (Virginia Quarterly Review), and Kasey Cordell and Lindsey B. Koehler ponder "The Art of Dying Well" (5280). A pair of never-before-published conversations illuminates the state of the American magazine: New Yorker writer Ben Taub speaks to Eric Sullivan of Esquire about pursuing a career as a reporter, alongside Taub's piece investigating how the Iraqi state is fueling a resurgence of ISIS. And Karolina Waclawiak of BuzzFeed News interviews McSweeney's editor Claire Boyle about challenges and opportunities for fiction at small magazines. That conversation is inspired by McSweeney's winning the ASME Award for Fiction, which is celebrated here with a story by Lesley Nneka Arimah, a magical-realist tale charged with feminist allegory.