Popular science books, selling in their thousands - even millions - help us appreciate breakthroughs in understanding the natural world, while highlighting the cultural importance of scientific knowledge. Textbooks bring these same advances to students; the scientists of tomorrow. But how do these books come about? And why are some of them so spectacularly successful? This is the first ever insider's account of science publishing, written by an editor intimately involved in the publication of some of the most famous bestsellers in the field. Michael Rodgers reveals the stories behind these extraordinary books, providing a behind-the-scenes view of the world of books, authors and ideas. These vivid and engaging narratives illuminate not only the challenges of writing about science, but also how publishing itself works and the creative collaboration between authors and editors that lies at its heart. The book (like many of those it describes) is intended for a wide readership. It will interest people in publishing, past and present, and also academics and students on publishing courses.Scientists exploring territories outside their own speciality will enjoy it, while there is invaluable advice for those planning their first popular book or textbook. It will also appeal to readers with a humanities background who, finding the concepts of science intriguing, want to know more about how they are developed and communicated.

This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed. The movement to digital has been taking place for some time, but with consumer books experiencing the transition, the effects of digitization can be clearly seen to everybody. In Turning the Page Angus Phillips analyses the fundamental drivers of the book publishing industry - authorship, readership, and copyright - and examines the effects of digital and other developments on the book itself. Drawing on theory and research across a range of subjects, from business and sociology to neuroscience and psychology, and from interviews with industry professionals, Phillips investigates how the fundamentals of the book industry are changing in a world of ebooks, self-publishing, and emerging business models. Useful comparisons are also made with other media industries which have undergone rapid change, such as music and newspapers. This book is an ideal companion for anyone wishing to understand the transition of the book, writing and publishing in recent years and will be particularly relevant to students studying publishing, media and communications.

An investigation of the role which the English book trade played in an important transitional period in early modern medicine. This book examines the effects of medical publishing on the momentous theoretical and jurisdictional controversies in health care in early modern England. The simultaneous collapse of medical orthodoxy and the control of medicinein London by the Royal College of Physicians occurred when reform-minded doctors who were trained on the continent, in tandem with surgeons and apothecaries, successfully challenged the professional monopoly held by Oxbridge-educated elites. This work investigates the book trade, the role it played in medicine, and the impact of the debate itself on the public sphere. Chapters analyze the politics and religious preferences of printers and sellers, gender as a factor in medical publishing, and the location of London bookshops, for clues to the business of well-being. Advertisements for remedies and therapeutic skills, the subject of another essay, became commonplace in 17th-centuryEngland; moreover, publishers and bookshop owners sometimes held the rights to proprietary medicines, undercutting licensed doctors. The final chapter surveys a variety of medical illustrations and their influence on the relationship between patient and physician. An epilogue considers the English medical scene and the world of print after the famous Rose decision of 1702, when the House of Lords gave apothecaries the legal right to practice medicine, ratifying the reality of a changed marketplace. Elizabeth Lane Furdell is Professor of History at the University of North Florida, and author of The Royal Doctors, 1485-1714 .

This book explains how to turn your manuscript into an ebook, and use various market channels to sell your book efficiently and effectively. The first few chapters explain how to improve your book's chance of commercial success by writing hooks in your book, proofreading your own work, formatting and typesetting your book, converting it into a digital download and uploading it for sale on Amazon Kindle. This book explains how to use Facebook, LinkedIn, Twitter, Pinterest and other social networking sites to promote your book to reach a global market, and explains how to successfully building an author brand, develop an Amazon Author Page and participate on Kindleboards.

Being savvy online is an important part of publishing and promoting your ebook. Tweeting and retweeting on Twitter, linking to Pinterest and other social bookmarking sites, and securing positive reviews from experts on Goodreads and other social cataloguing websites are just some of the useful online tips this book covers. It also explains how to seek reviews and high-level endorsements for your book, how to set yourself up as a reviewer and how to provide reciprocal reviews of other authors' books.

Want to raise your literary profile and build up a readership and fan base but don't know where to start? This book walks you through blogging, the ins and outs of YouTube and the importance of an author website to help get your presence out there and your work known. It even discusses how to sell the foreign rights to your book and seek traditional publication once your book has garnered local and regional notoriety. Turn your book into a bestseller 'Publish and Promote Your Ebook IN A DAY' will show you how.

Lucy Pearson's lively and engaging book examines British children's literature during the period widely regarded as a 'second golden age'. Drawing extensively on archival material, Pearson investigates the practical and ideological factors that shaped ideas of 'good' children's literature in Britain, with particular attention to children's book publishing. Pearson begins with a critical overview of the discourse surrounding children's literature during the 1960s and 1970s, summarizing the main critical debates in the context of the broader social conversation that took place around children and childhood. The contributions of publishing houses, large and small, to changing ideas about children's literature become apparent as Pearson explores the careers of two enormously influential children's editors: Kaye Webb of Puffin Books and Aidan Chambers of Topliner Macmillan. Brilliant as an innovator of highly successful marketing strategies, Webb played a key role in defining what were, in her words, 'the best in children's books', while Chambers's work as an editor and critic illustrates the pioneering nature of children's publishing during this period. Pearson shows that social investment was a central factor in the formation of this golden age, and identifies its legacies in the modern publishing industry, both positive and negative.

This anthology makes available to students and general readers the rich variety of Victorian magazines for women. The extracts range from fashion magazines to feminist journals, from serious works for Christian mothers to tales of romance and passion for 'sweethearts'. Focusing on the historical development of the British women's magazine, this extensively illustrated work gives access to texts which few readers ever see. The first main section describes and illustrates eight kinds of magazine for women. Though they have common features, the differences between the drawing room journal of the 1830s and 1840s and the cheap domestic magazines of the 1890s are clearly demonstrated. The second section focuses on those elements which made up the magazine's typical mix of ingredients, including fiction, the fashion plate, poetry, political journalism, advice columns and reader's letters. The last section is the most comprehensive listing of British Victorian women's magazines which currently exists. This is a work of scholarship but one which will appeal to students of Cultural, Historical, Literary and Women's Studies, as well as to the general interested reader. Like the magazines it represents, it offers its readers both entertainment and instruction. -- .

Through its many and varied manifestations, authority has frequently played a role in the communication process in both manuscript and print. This volume explores how authority, whether religious, intellectual, political or social, has enforced the circulation of certain texts and text versions, or acted to prevent the distribution of books, pamphlets and other print matter. It also analyzes how readers, writers and printers have sometimes rebelled against the constraints and restrictions of authority, publishing controversial works anonymously or counterfeiting authoritative texts; and how the written or printed word itself has sometimes been perceived to have a kind of authority, which might have had ramifications in social, political or religious spheres. Contributors look at the experience of various European cultures-English, French, German and Italian-to allow for comparative study of a number of questions pertinent to the period. Among the issues explored are local and regional factors influencing book production; the interplay between manuscript and print culture; the slippage between authorship and authority; and the role of civic and religious authority in cultural production. Deliberately conceived to foster interdisciplinary dialogue between the history of the book, and literary and cultural history, this volume takes a pan-European perspective to explore the ways in which authority infiltrates and is in turn propagated or undermined by book culture.

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. A Companion Website features PowerPoints on market structure and editorial processes as well as bibliographies and up-to-date industry statistics.

This book analyses the root causes of suicide terrorism at both the elite and rank-and- file levels of the Hamas and also explains why this tactic has disappeared in the post-2006 period. This volume adopts a multi-causal, multi-level approach to analyse the use of suicide bombings by Hamas and its individual operatives in the Israeli-Palestinian conflict. It uses extensive fieldwork and on-the-ground interviews in order to delve beneath the surface and understand why and how suicide operations were adopted as a sustained mechanism of engagement within the Israeli-Palestinian conflict. Three core factors fuelled Hamas's suicide bombing campaigns. First, Palestinian suicide operations are a complex combination of instrumental and expressive violence adopted by both organisations and individuals to achieve political and/or societal survival, retaliation and competition. In other words, suicide bombings not only serve distinct political and strategic goals for both Hamas and its operatives but they also serve to convey a symbolic message to various audiences, within Israel, the Palestinian territories and around the world. Second, suicide operations perform a crucial role in the formation and consolidation of Palestinian national identity and are also the latest manifestation of the historically entrenched cultural norm of militant heroic martyrdom. Finally, Hamas's use of political Islam also facilitates the articulation, justification and legitimisation of suicide operations as a modern-day jihad against Israel through the means of modern interpretations and fatwas. This approach not only facilitates a much needed, multifaceted, holistic understanding of suicide bombings in this particular region but also yields policy-relevant lessons to address extreme political violence in other parts of the world. This book will be of much interest to students of Hamas, terrorism, Middle East politics and security studies.

This book examines the relationship between the legal extension of copyright duration as an enduring means of copyright protection and the growth of the UK book publishing industry as a typical creative industry reliant on copyright. The book draws on Schumpeter's theory of creative destruction to analyse the implications of copyright law and policy on the book industry and illustrate the dynamic interaction between copyright expansion and the growth of the creative industries. The book reviews the historical development of UK copyright expansion and also considers copyright in the digital age. It explores the legal and economic concerns about copyright protection in general, and the expansion of copyright duration in particular. Using an innovative empirical method, it explores whether the expansion of the duration of copyright promotes or precludes the growth of book publishing industry. It goes on to suggest changes to copyright policy which would have an impact on the economics of innovation in the creative industries. This book will be of particular interst to scholars and students of Intellectual Property Law.

This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

Publication is the coin of the realm in the academy. Careers depend upon a strong publication record, and journal editors occupy powerful positions in the publishing process. This study examines the careers of thirty-five scholarly journal editors through in-depth interviews that cover their rise to positions of influence, their views of the work of journal publishing, their assessment of the electronic revolution, and the role played by personal networks in the conduct of their duties. Along the way some controversial issues arise including journal proliferation, the padding of curriculum vitae, and the state of craftsmanship in the academy today.

The interviews are analyzed against the backdrop of paradigms pioneered by two social scientists, Kurt Lewin and Lewis Coser. Their models of gatekeeping and social connections inform the analysis throughout the text. This book provides a revealing look at a crucial part of academic life.

Revolutions in Book Publishing uses dynamic methods to examine the evolution of the industry's transition from physical place to cyber space, analyzing the latest effects of technological innovations on the industry as well as their influence on distribution channels, market structure, and conduct of the industry.

This volume is the first book-length study of disguised forms of plagiarism that mar the body of published research in humanities disciplines. As a contribution to applied research ethics, this practical guide offers a typology of the principal forms of disguised plagiarism. It provides detailed analyses, in-depth case studies, and useful flow charts to assist researchers, editors, and publishers in protecting the integrity of the body of published research literature. Disguised plagiarism is more subtle than copy-and-paste plagiarism; all its varieties involve some additional concealment that creates further distance between the plagiarizing text and its source. These disguised forms are the most difficult forms of plagiarism to detect. Readers of the volume will become acquainted with the subtler forms of plagiarism that corrupt the production and dissemination of knowledge in humanities fields. The book is valuable not only to those interested in research ethics, but also to those in humanities fields including philosophy, theology, and history.

Key Terms in Comics Studies is a glossary of over 300 terms and critical concepts currently used in the Anglophone academic study of comics, including those from other languages that are currently adopted and used in English. Written by nearly 100 international and contemporary experts from the field, the entries are succinctly defined, exemplified, and referenced. The entries are 250 words or fewer, placed in alphabetical order, and explicitly cross-referenced to others in the book. Key Terms in Comics Studies is an invaluable tool for both students and established researchers alike.

Yamamoto Sanehiko's (1885-1952) achievements as a publisher, writer, politician and entrepreneur in the interwar period served as both a catalyst and a critical template for developments in the postwar period. Yamamoto produced the comprehensive magazine Kaizo that challenged the status quo, he introduced the inexpensive and revolutionary enpon books, he brought important Western figures to Japan for speaking tours, he interpreted China for his contemporaries, and he served as a politician. While exploring the accomplishments the compelling figure, this study sheds new light on the social, cultural, and political changes that occurred in postwar Japan.

Two prolific and award-winning science fiction writers, Mike Resnick and Barry N. Malzberg, have been publishing a ""Dialogue"" in every issue of the ""SFWA Bulletin"", official publication of the Science Fiction Writers of America, for more than a decade. These collected columns explore every aspect of the literary genre, from writing to marketing to publishing, combining wit and insight with decades of experience in 25 topics.

For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic business model was successful, since this diverse collection of presses had a unique value proposition. They dominated the scholarly publishing field with preeminent sales in three major markets or channels of distribution: libraries and institutions; college and graduate school adoptions; and general readers (i.e., sales to general retailers).

Yet this insulated world changed abruptly in the late 1990s. What happened? This book contains a superb series of articles originally published in The Journal of Scholarly Publishing, by some of the best experts on scholarly communication in the western hemisphere, Europe, Asia, and Africa. These authors analyze in depth the diverse and exciting challenges and opportunities scholars, universities, and publishers face in what is a period of unusual turbulence in scholarly publishing.

The topics given attention include: copyrights, the transformation of scholarly publishing from a print format to a digital one, open access, scholarly publishing in emerging nations, problems confronting journals, and information on how certain academic disciplines are coping with the transformation of scholarly publishing. This book is a must read for anyone interested in the scholarly publishing industry's past, its current focus, or future plans and developments.

Albert N. Greco is professor of marketing at the Graduate School of Business Administration, Fordham University. He is the editor of The Changing World of Publishing and The Media and Entertainment Industries.

The Allied victory in World War II relied on far more than courageous soldiers. Americans on the home front constantly supported the war effort in the form of factory work, war bond purchases, salvage drives, and morale-rallying efforts. Motivating these men, women, and children to keep doing their bit during the war was among the conflict's most urgent tasks. One of the most overlooked aspects of these efforts involved a surprising initiative - comic book propaganda. Even before Pearl Harbor, the comic book industry enlisted its formidable army of artists, writers, and editors to dramatize the conflict for readers of every age and interest. Comic book superheroes and everyday characters modeled positive behaviors and encouraged readers to keep scrapping. Ultimately those characters proved to be persuasive icons in the war's most colorful and indelible propaganda campaign. The 10 Cent War presents a riveting analysis of how different types of comic books and comic book characters supplied reasons and means to support the war effort. The contributors demonstrate that, free of government control, these appeals produced this overall imperative. The book discusses the role of such major characters as Superman, Wonder Woman, and Uncle Sam along with a host of such minor characters as kid gangs and superhero sidekicks. It even considers novelty and small presses, providing a well-rounded look at the many ways that comic books served as popular propaganda.

From the late 1800s through the first half of the 1900s, pulp magazines - costing a dime and filled with both fiction and nonfiction - were a staple of American life. Though often overlooked by popular culturalists, sports were one of the staples of the pulp scene; such standards as the ""National Police Gazette"" and ""All-Story"" carried some sports stories, and several publications, such as ""Sport Story Magazine"", were entirely devoted to them.An overview of the pulps is followed by an examination of those devoted to sports: how they came into being, the development of the genre, the popularity of its heroes, and coverage of real-life events. The roles of editors, writers, artists, and publishers are then fully covered. A chapter on Street & Smith, the foremost publisher of sports pulps, follows, while a concluding chapter discusses the reasons for the demise of the pulps in the early 1950s.

The Novel as Network: Forms, Ideas, Commodities engages with the contemporary Anglophone novel and its derivatives and by-products such as graphic novels, comics, podcasts, and Quality TV. This collection investigates the meaning of the novel in the larger system of contemporary media production and (post-)print culture, viewing the novel through the lens of actor network theory as a node in the novel network. Chapters underscore the deep interconnection between all the aspects of the novel, between the novel as a (literary) form, as an idea, and as a commodity. Bringing together experts from American, British, and Postcolonial Studies, as well as Book, Publishing, and Media Studies, this collection offers a new vantage point to view the novel in its multifaceted expressions today.

Based on extensive interviews with authors, editors, and publishers in four countries, this book examines the economic, social, and literary effect of the end of communist domination and accompanying cultural subsidies in Slovenia, Slovakia, Hungary, and Romania. The end of the communist regime has made the position of writer less lucrative as well as less prestigious within these four countries. Likewise, the countries' respective publishing markets are struggling to adjust to a new economy in which books are more expensive, Western competition is ever-increasing, and distribution systems must be rebuilt. The author addresses each of these concerns as they affect the individual nations and Central Europe as a whole and includes extensive bibliographical citations for primary and secondary works referenced in each chapter.

Music Publishing covers the basics of how a composition is copyrighted, published, and promoted. Publishing in the music business goes far beyond the physical sheet--it includes live performance and mechanical (recording) rights, and income streams from licensing deals of various kinds. A single song can generate over thirty different royalty streams, and a writer must know how these royalties are calculated and who controls the flow of the money.

Taking a practical approach, the authors -- one a successful music publisher and attorney, the other a songwriter and music business professor -- explain in simple terms the basic concept of copyright law as it pertains to compositions. Throughout, they give practical examples from "real world" situations that illuminate both potential pitfalls and possible upsides for the working composers.

The letters collected here comprise an important chapter in the life of Walter Pater's literary career. They record in great detail the relations between this Victorian man of letters and his publisher, Macmillan and Co. Specifically they illustrate how such discussions affected the form as well as the content of his books. The book provides a very full illustration and analysis of the crucial influence of the author-publisher relationship to literature.

Uncle Tom's Cabin continues to provoke impassioned discussions among scholars; to serve as the inspiration for theater, film, and dance; and to be the locus of much heated debate surrounding race relations in the United States. It is also one of the most remarkable print-based texts in U.S. publishing history. And yet, until now, no book-length study has traced the tumultuous publishing history of this most famous of antislavery novels. Among the major issues Claire Parfait addresses in her detailed account are the conditions of female authorship, the structures of copyright, author-publisher relations, agency, and literary economics. To follow the trail of the book over 150 years is to track the course of American culture, and to read the various editions is to gain insight into the most basic structures, formations, and formulations of literary culture during the period. Parfait interrelates the cultural status of this still controversial novel with its publishing history, and thus also chronicles the changing mood and mores of the nation during the past century and a half. Scholars of Stowe, of American literature and culture, and of publishing history will find this impressive and compelling work invaluable.