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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

Writing Feature Stories - How to research and write articles - from listicles to longform (Hardcover, 2nd edition): Matthew... Writing Feature Stories - How to research and write articles - from listicles to longform (Hardcover, 2nd edition)
Matthew Ricketson
R4,518 Discovery Miles 45 180 Ships in 10 - 15 working days

Good writing engages as it informs and feature journalism offers writers the opportunity to tell deep, affecting stories that look beyond the immediate mechanics of who, what, where and when and explore the more difficult-and more rewarding- questions: how and why? Whether you're a blogger, a news journalist or an aspiring lifestyle reporter, a strong voice and a fresh, informed perspective remain in short supply and strong demand; this book will help you craft the kind of narratives people can't wait to share on their social media feeds. Writing Feature Stories established a reputation as a comprehensive, thought-provoking and engaging introduction to researching and writing feature stories. This second edition is completely overhauled to reflect the range of print and digital feature formats, and the variety of online, mobile and traditional media in which they appear. This hands-on guide explains how to generate fresh ideas; research online and offline; make the most of interviews; sift and sort raw material; structure and write the story; edit and proofread your work; find the best platform for your story; and pitch your work to editors. 'A wide-ranging, much-needed master class for anyone who tells true yarns in this fast-changing journalistic marketplace' - Bruce Shapiro, Columbia University 'Useful and thought provoking' - Margaret Simons, journalist and author 'A must read for any digital storyteller who wants to write emotive, engaging, believable content.' - Nidhi Dutt, foreign correspondent

Science, Time and Space in the Late Nineteenth-Century Periodical Press - Movable Types (Hardcover, New Ed): James Mussell Science, Time and Space in the Late Nineteenth-Century Periodical Press - Movable Types (Hardcover, New Ed)
James Mussell
R2,936 Discovery Miles 29 360 Ships in 10 - 15 working days

James Mussell reads nineteenth-century scientific debates in light of recent theoretical discussions of scientific writing to propose a new methodology for understanding the periodical press in terms of its movements in time and space. That there is no disjunction between text and object is already recognized in science studies, Mussell argues; however, this principle should also be extended to our understanding of print culture within its cultural context. He provides historical accounts of scientific controversy, documents references to time and space in the periodical press, and follows magazines and journals as they circulate through society to shed new light on the dissemination and distribution of periodicals, authorship and textual authority, and the role of mediation in material culture. Well-known writers like H. G. Wells and Arthur Conan Doyle are discovered in new contexts, while other authors, publishers, editors, and scientists are discussed for the first time. Mussell is persuasive in showing how his methodology increases our understanding of the process of transformation and translation that underpins the production of print and informs current debates about the status of digital publication and the preservation of archival material in electronic forms. Adding to the book's usefulness are an extended bibliography and a discussion of recent debates regarding digital publication.

Tennyson and Victorian Periodicals - Commodities in Context (Hardcover, New Ed): Kathryn Ledbetter Tennyson and Victorian Periodicals - Commodities in Context (Hardcover, New Ed)
Kathryn Ledbetter
R2,947 Discovery Miles 29 470 Ships in 10 - 15 working days

This is the first book-length study of Tennyson's record of publication in Victorian periodicals. Despite Tennyson's supposed hostility to periodicals, Ledbetter shows that he made a career-long habit of contributing to them and in the process revealed not only his willingness to promote his career but also his status as a highly valued commodity. Tennyson published more than sixty poems in serial publications, from his debut as a Cambridge prize-winning poet with "Timbuctoo" in the Cambridge Chronicle and Journal to his last public composition as Poet Laureate with "The Death of the Duke of Clarence and Avondale" in The Nineteenth Century. In addition, poems such as "The Charge of the Light Brigade" were shaped by his reading of newspapers. Ledbetter explores the ironies and tensions created by Tennyson's attitudes toward publishing in Victorian periodicals and the undeniable benefits to his career. She situates the poet in an interdependent commodity relationship with periodicals, viewing his individual poems as textual modules embedded in a page of meaning inscribed by the periodical's history, the poet's relationship with the periodical's readers, an image sharing the page whether or not related to the poem, and cultural contexts that create new meanings for Tennyson's work. Her book enriches not only our understanding of Tennyson's relationship to periodical culture but the textual implications of a poem's relationship with other texts on a periodical page and the meanings available to specific groups of readers targeted by individual periodicals.

Reading, Publishing and the Formation of Literary Taste in England, 1880-1914 (Hardcover, New Ed): Mary Hammond Reading, Publishing and the Formation of Literary Taste in England, 1880-1914 (Hardcover, New Ed)
Mary Hammond
R4,638 Discovery Miles 46 380 Ships in 10 - 15 working days

Between 1880 and 1914, England saw the emergence of an unprecedented range of new literary forms from Modernism to the popular thriller. Not coincidentally, this period also marked the first overt references to an art/market divide through which books took on new significance as markers of taste and class. Though this division has received considerable attention relative to the narrative structures of the period's texts, little attention has been paid to the institutions and ideologies that largely determined a text's accessibility and circulated format and thus its mode of address to specific readerships. Hammond addresses this gap in scholarship, asking the following key questions: How did publishing and distribution practices influence reader choice? Who decided whether or not a book was a 'classic'? In a patriarchal, class-bound literary field, how were the symbolic positions of 'author' and 'reader' affected by the increasing numbers of women who not only bought and borrowed, but also wrote novels? Using hitherto unexamined archive material and focussing in detail on the working practices of publishers and distributors such as Oxford University Press and W.H. Smith and Sons, Hammond combines the methodologies of sociology, literary studies and book history to make an original and important contribution to our understanding of the cultural dynamics and rhetorics of the fin-de-siecle literary field in England.

Modernism on Fleet Street (Hardcover, New Ed): Patrick Collier Modernism on Fleet Street (Hardcover, New Ed)
Patrick Collier
R4,634 Discovery Miles 46 340 Ships in 10 - 15 working days

British modernism came of age at a time of great cultural anxiety about the state of journalism. The new newspapers, with their brief, flashy articles, striking visuals, hyperbolic headlines, and sensational news, stood at the center of debates about reading in the period, seeming to threaten the viability of representative democracy, the health and vitality of the language, and the very future of literature itself. Patrick Collier's study brings an impressive array of archival research to his exploration of modernism's relationship to the newspaper press. People who sought to make their way as writers could neither remain neutral on this issue nor abandon journalism, which offered an irreplaceable source of income and self-advertisement. Collier discusses five modern writers-T. S. Eliot, James Joyce, Virginia Woolf, Rebecca West, and Rose Macaulay-showing how their work takes part in contemporary debates about journalism and examining the role journalism played in establishing their careers. In doing so, he uncovers tensions and contradictions inherent in the identity of the 'serious artist' who relied on the ephemeral forms of journalism for money and reputation.

Print and Publishing in Colonial Bengal - The Journey of Bidyasundar (Paperback): Tapti Roy Print and Publishing in Colonial Bengal - The Journey of Bidyasundar (Paperback)
Tapti Roy
R1,380 Discovery Miles 13 800 Ships in 10 - 15 working days

This book reconstructs the history of print and publishing in colonial Bengal by tracing the unexpected journey of Bharat Chandra's Bidyasundar, the first book published by a Bengali entrepreneur. The introduction of printing technology by the British in Bengal expanded the scope of publication and consumption of books significantly. This book looks at the developments and the parallel publishing initiatives of that time. It examines local enterprises in colonial Bengal engaged in producing and selling books and explores the ways in which they charted out a cultural space in the 19th century. The work sheds fresh light on book production and the culture of print, and narrates the processes behind the printing of books to understand the multi-layered literary practices they sustained. A valuable addition to the history of publishing in India, this book will be useful to scholars and researchers of South Asian and Indian history, Bengali literature, media and cultural studies, and print and publishing studies. It will also appeal to those interested in the history of Bengal and the Bengali diaspora.

Book Commissioning and Acquisition (Paperback, 3rd Edition): Gill Davies Book Commissioning and Acquisition (Paperback, 3rd Edition)
Gill Davies
R1,088 Discovery Miles 10 880 Ships in 10 - 15 working days

This new edition of a successful and highly-praised book provides an comprehensive introduction to the job of a commissioning editor. Gill Davies offers close guidance and support on how editors should approach this job. She demonstrates the main principles and practices involved in commissioning and acquisition, and covers difficult issues connected with judgement and decision making which are at the heart of the editor's job. Individual chapters address: * how to choose what to publish * proposing projects for publication * from contract to delivery * managing the publication process * strategic and financial aspects of list building * developing and maintaining a list * teamwork and professional ethics. The new edition also includes guidance on issues that have become more pressing since publication of the first edition, such as controlling e-mail, the effect of digitisation, and inheriting other editors' lists as a consequence of take-overs and mergers. Extensive coverage is given to the perennial problems that editors face, particularly the most demanding: slippage and handling difficult authors. commercial and practical problems that editors must address in today's complex and challenging marketplace.

The Commodification of Textual Engagements in the English Renaissance (Hardcover, New Ed): Michael Saenger The Commodification of Textual Engagements in the English Renaissance (Hardcover, New Ed)
Michael Saenger
R1,299 Discovery Miles 12 990 Ships in 10 - 15 working days

An investigation into the ways in which early modern books were advertised, this study argues that those means of advertisement both record and help to shape social interactions between people and books. These interactions are not only fascinating in themselves, but also demonstrably linked to larger social phenomena, such as human commodification, the development of English nationalism, the increasingly unruly proliferation of literacy, and changing conceptions of literature. Within the context of recent developments of new textualism and new economic criticism, Saenger's approach makes use of formalist strategies of genre recognition as well as new historicist connections between social history and art. In this study Saenger illustrates his general account of the formal properties of front matter-titles and subtitles, prefatory epistles, and commendatory verses-with engaging readings of specific examples, including Feltham's Resolves, A Myrrovre for Magistrates, and Sidney's Arcadia. He explores the several ways in which paratextual authors sought to involve the reader in various active roles vis A vis the main text, whether those books were prose fiction or translated continental sermons. Some particular attention is devoted to printed drama, both because dramatic texts present printers with a unique set of challenges and because those texts have often been misread in recent criticism. This book offers a much-needed analysis of profound transformations-not only to the book trade as an industry, but also to the very concepts of reading and authorship-in an age which saw the relatively brief coincidence of ancient marketing strategies and systems and the burgeoning market of the mechanically reproduced text.

A History of British Publishing (Paperback, 2nd edition): John Feather A History of British Publishing (Paperback, 2nd edition)
John Feather
R1,269 Discovery Miles 12 690 Ships in 10 - 15 working days

Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.

John Feather places Britain and her industries in an international marketplace and examines just how a ~Britisha (TM), British publishing really is. Considering not only the publishing industry itself, but also the areas affecting, and affected by it, Feather traces the history of publishing books in Britain and examines:

  • education
  • politics
  • technology
  • law
  • religion
  • custom
  • class
  • finance, production and distribution
  • the onslaught of global corporations.

Specifically designed for publishing and book history courses, this is the only book to give an overall history of British publishing, and will be an invaluable resource for all students of this fascinating subject.

A History of British Publishing (Hardcover, 2nd edition): John Feather A History of British Publishing (Hardcover, 2nd edition)
John Feather
R4,505 Discovery Miles 45 050 Ships in 10 - 15 working days

Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.

John Feather places Britain and her industries in an international marketplace and examines just how British, British publishing really is. Considering not only the publishing industry itself, but also the areas affecting, and affected by it, Feather traces the history of publishing books in Britain and examines:

  • education
  • politics
  • technology
  • law
  • religion
  • custom
  • class
  • finance, production and distribution
  • the onslaught of global corporations.

Specifically designed for publishing and book history courses, this is the only book to give an overall history of British publishing, and will be an invaluable resource for all students of this fascinating subject.

The Trials of Portnoy - how Penguin brought down Australia's censorship system (Paperback): Patrick Mullins The Trials of Portnoy - how Penguin brought down Australia's censorship system (Paperback)
Patrick Mullins 1
R593 Discovery Miles 5 930 Ships in 10 - 15 working days

Fifty years after the event, here is the first full account of an audacious publishing decision that - with the help of booksellers and readers around the country - forced the end of literary censorship in Australia. For more than seventy years, a succession of politicians, judges, and government officials in Australia worked in the shadows to enforce one of the most pervasive and conservative regimes of censorship in the world. The goal was simple: to keep Australia free of the moral contamination of impure literature. Under the censorship regime, books that might damage the morals of the Australian public were banned, seized, and burned; bookstores were raided; publishers were fined; and writers were charged and even jailed. But in the 1970s, that all changed. In 1970, in great secrecy and at considerable risk, Penguin Books Australia resolved to publish Portnoy's Complaint - Philip Roth's frank, funny, and profane bestseller about a boy hung up about his mother and his penis. In doing so, Penguin spurred a direct confrontation with the censorship authorities, which culminated in criminal charges, police raids, and an unprecedented series of court trials across the country. Sweeping from the cabinet room to the courtroom, The Trials of Portnoy draws on archival records and new interviews to show how Penguin and a band of writers, booksellers, academics, and lawyers determinedly sought for Australians the freedom to read what they wished - and how, in defeating the forces arrayed before them, they reshaped Australian literature and culture forever.

Dudley Randall, Broadside Press, and the Black Arts Movement in Detroit, 1960-1995 (Paperback, New edition): Julius E. Thompson Dudley Randall, Broadside Press, and the Black Arts Movement in Detroit, 1960-1995 (Paperback, New edition)
Julius E. Thompson
R1,222 R1,069 Discovery Miles 10 690 Save R153 (13%) Ships in 10 - 15 working days

In 1965 Dudley F. Randall founded the Broadside Press, a company devoted to publishing, distributing and promoting the works of black poets and writers. In so doing, he became a major player in the civil rights movement. Hundreds of black writers were given an outlet for their work and for their calls for equality and black identity. Though Broadside was established on a minimal budget, Randall's unique skills made the press successful. He was trained as a librarian and had spent decades studying and writing poetry; most importantly, Randall was totally committed to the advancement of black literature. The famous and relatively unknown sought out Broadside, including such writers as Gwendolyn Brooks, Margaret Walker, Mae Jackson, Lance Jeffers, Etheridge Knight, Sonia Sanchez, Nikki Giovanni, Audre Lorde and Sterling D. Plumpp. His story is one of battling to promote black identity and equality through literature, and thus lifting the cultural lives of all Americans.

18 Bookshops (Paperback): Anne Scott 18 Bookshops (Paperback)
Anne Scott
R199 R180 Discovery Miles 1 800 Save R19 (10%) Ships in 9 - 17 working days

Anne Scott has never housed her books in order of theme or author yet she knows where each of them is and the kind of life it has led. Some have been gifts but most have been chosen in bookshops unique in their style and possibilities. They have been observers of discovery, decisions, and marvels with her, following the line of her time and place. Some are everyday shops with a shelf of books in a corner, some are beginning again after long lives as churches, printing presses, medieval houses, a petrol-station. There are a few the author is too late to see: early print-houses and booksellers here too in this book, searched for and described, side by side with all the bookshops open now and busy with readers. Not one is like another. In one way, the book is a sequence about writing. But first it is a map of books and a life.

Traditional Media and the Internet - The Search for Viable Business Models: A Special Double Issue of the International Journal... Traditional Media and the Internet - The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management (Paperback)
Sylvia M. Chan-Olmsted
R1,004 Discovery Miles 10 040 Ships in 10 - 15 working days

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

Speed Write Your First Book - From Blank Spaces to Great Pages in Just 90 Days (Paperback): Mark Victor Hansen, Steve Gottry Speed Write Your First Book - From Blank Spaces to Great Pages in Just 90 Days (Paperback)
Mark Victor Hansen, Steve Gottry
R225 Discovery Miles 2 250 Ships in 10 - 15 working days
If God Is a Virus (Hardcover): Seema Yasmin If God Is a Virus (Hardcover)
Seema Yasmin
R907 Discovery Miles 9 070 Ships in 10 - 15 working days

Based on original reporting from West Africa and the United States, and the poet's experiences as a doctor and journalist, If God Is A Virus charts the course of the largest and deadliest Ebola epidemic in history, telling the stories of Ebola survivors, outbreak responders, journalists and the virus itself. Documentary poems explore which human lives are valued, how editorial decisions are weighed, what role the aid industrial complex plays in crises, and how medical myths and rumor can travel faster than microbes. These poems also give voice to the virus. Eight percent of the human genome is inherited from viruses and the human placenta would not exist without a gene descended from a virus. If God Is A Virus reimagines viruses as givers of life and even authors of a viral-human self-help book.

Book Commissioning and Acquisition (Hardcover, 2nd edition): Gill Davies Book Commissioning and Acquisition (Hardcover, 2nd edition)
Gill Davies
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
In this new edition, Davies concentrates on the essential skills of commissioning, as well as other editorial challenges such as handling new lists following mergers and takeovers, and the demands of digital technology. New case-studies have been added which illustrate the commercial and practical problems that editors must address in today's complex and demanding marketplace.
This book remains the one text that editors must have by their side throughout their careers.

Publishing in Wales - Renaissance and Resistance (Paperback): Jacob D. Rawlins Publishing in Wales - Renaissance and Resistance (Paperback)
Jacob D. Rawlins
R387 Discovery Miles 3 870 Ships in 9 - 17 working days

The creation of texts preserves culture, literature, myth, and society, and provides invaluable insights into history. Yet we still have much to learn about the history of how those texts were produced and how the production of texts has influenced modern societies, particularly in smaller nations like Wales. The story of publishing in Wales is closely connected to the story of Wales itself. Wales, the Welsh people, and the Welsh language have survived invasion, migration, oppression, revolt, resistance, religious and social upheaval, and economic depression. The books of Wales chronicle this story and the Welsh people's endurance over centuries of challenges. Ancient law-books, medieval manuscripts, legends and myths, secretly printed religious works, poetry, song, social commentary, and modern novels tell a story of a tiny nation, its hardy people, and an enduring literary legacy that has an outsized influence on culture and literature far beyond the Welsh borders.

A Guide to Publishing in Scholarly Communication Journals (Paperback, 3rd edition): Mark L. Knapp, John A. Daly A Guide to Publishing in Scholarly Communication Journals (Paperback, 3rd edition)
Mark L. Knapp, John A. Daly
R1,275 Discovery Miles 12 750 Ships in 10 - 15 working days

This guide offers detailed advice on the journal article publication process, describing each step of the process and providing insights for improving the presentation of work intended for publication in communication journals. It includes advice from journal editors across the discipline and offers resource materials to help both new and seasoned writers publish their work.
The guide begins with an overview of the publication process, followed by a discussion of each step of the manuscript submission, review, and revision processes. In addition to reality-based answers to questions often posed to editors, resource materials are provided in the appendices, introducing readers to the various forms and correspondence they will encounter when they submit their work for consideration. The guide focuses on the issues and procedures associated with the publication process, examining rules and expectations encountered during the publishing process that are often assumed to be known but are rarely articulated. The guidance provided here will aid in establishing consistency in publication practices and will contribute toward improving the quality of journal submissions, as well as enhancing interaction with editors and reviewers.
As a guide to demystifying procedures associated with the publication process, this resource will serve all academic authors desiring to publish their work in scholarly communication journals.

Electronic Record Keeping - Achieving and Maintaining Compliance with 21 CFR Part 11 and 45 CFR Parts 160, 162, and 164... Electronic Record Keeping - Achieving and Maintaining Compliance with 21 CFR Part 11 and 45 CFR Parts 160, 162, and 164 (Hardcover)
David Nettleton, Janet Gough
R3,428 R3,093 Discovery Miles 30 930 Save R335 (10%) Ships in 10 - 15 working days

The current revolution in software, and the regulations that have evolved to address it, have increasingly caused companies to turn to off-the-shelf software for electronic record keeping. Data captured in computerized systems must be as reliable, if not more so, than data on paper. Electronic Record Keeping: Achieving Compliance with 21 CFR Part 11 and 45 CFR Parts 160, 162, and 164 explores how to evaluate, select, implement, and document an e-system that will keep your organization in compliance. Covering Title 21 of the Code of Federal Regulations (CFR) Part 11 and the parallel, recently passed Title 45 CFR Parts 160, 162, and 164 of the Health Insurance Portability and Accountability Act (HIPAA), this book provides guidance for selecting, purchasing, installing, validating, and managing commercial off-the-shelf software for data collection and retention. It takes a number of years for industry standards for a new regulation to develop from dialog between companies and the regulating agency. These standards are in place for Part 11, which was passed into law in 1997. Healthcare providers who must implement electronic record keeping can learn how to best do it by understanding the parallel between the new HIPAA regulations and the industry standards for Part 11. Further, certain FDA-driven activities, such as patient record keeping in clinical trials, now must comply with the new HIPAA regs as well. To help companies achieve and maintain compliance, the authors cover audit trails, validation, documentation, training, and security and accountability. They discuss what the regulations say and what they mean. Compliance may be mandatory, but it also makes good business sense. Companies that are compliant will always be poised to move forward, and they will avoid the grief that comes from poor or faulty record keeping and documentation. This book gives you the tools you need to keep your company both compliant and competitive.

Expanding Adaptation Networks - From Illustration to Novelization (Hardcover, 1st ed. 2017): Kate Newell Expanding Adaptation Networks - From Illustration to Novelization (Hardcover, 1st ed. 2017)
Kate Newell
R3,608 Discovery Miles 36 080 Ships in 10 - 15 working days

This book addresses print-based modes of adaptation that have not conventionally been theorized as adaptations-such as novelization, illustration, literary maps, pop-up books, and ekphrasis. It discusses a broad range of image and word-based adaptations of popular literary works, among them The Wizard of Oz, Alice in Wonderland, Daisy Miller, The Strange Case of Dr. Jekyll and Mr. Hyde, Moby Dick, and Adventures of Huckleberry Finn. The study reveals that commercial and franchise works and ephemera play a key role in establishing a work's iconography. Newell argues that the cultural knowledge and memory of a work is constructed through reiterative processes and proposes a network-based model of adaptation to explain this. Whereas most adaptation studies prioritize film and television, this book's focus on print invites new entry points for the study of adaptation.

Book Proposals That $ell - 21 Secrets to Speed Your Success (Paperback): W.Terry Whalin Book Proposals That $ell - 21 Secrets to Speed Your Success (Paperback)
W.Terry Whalin
R330 Discovery Miles 3 300 Ships in 10 - 15 working days

Discover the Secrets to Getting Published. Writing a book? In the beginning stages of writing a book, most people start with a blank page and write their entire manuscript. According to author and acquisitions editor W. Terry Whalin, this approach is backwards. About 80% to 90% of nonfiction books are sold from a book proposal. This mysterious document called a proposal contains many elements that will never appear in a manuscript-yet these details are critical to publishing executives who make the decision about publishing or rejecting an author's project. In Book Proposals That Sell, Terry reveals 21 secrets to creating a book proposal that every author needs in order to create one that sells.

The Publishing Industry in China (Paperback, New): Robert Baensch The Publishing Industry in China (Paperback, New)
Robert Baensch
R1,051 R809 Discovery Miles 8 090 Save R242 (23%) Ships in 10 - 15 working days

China has a long and complex history of relating to the outside world. With its recent entry into the World Trade Organization, China is now committed to comply with the principles and rules of the international trading system as the largest trading country to join the system. China's commitment offers new commercial opportunities for foreign companies, which in turn will transform the domestic economy. The common need throughout the process will be information, documentation, reporting, and education on all levels and in all parts of the huge country. Therefore, the publishing industry will play a critical part in providing the key information elements required by a country that is on fast forward. "The Publishing Industry in China" is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Ten contributing authors have been carefully selected to represent their sector of the publishing industry and to provide a critical analysis of both present conditions as well as trends for new developments in book and magazine publishing. Eleven chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books. The economics and distribution of both book and magazine publishing are covered in separate chapters. Finally, there are guidelines for international magazine publishers to enter the market and how translation or co-publishing rights for books can be developed during this period of growth and development. A concluding chapter reviews the challenges and developments of education and professional training for the publishing industry. An appendix provides published references and web sites for further background information and resources. "The Publishing Industry in China" stands alone as the only comprehensive guide and reference source to understanding recent developments and trends as well as providing guidelines for the single largest market in the world. It is essential reading for all publishers who wish to explore growth in the international arena.

Understanding Women's Magazines - Publishing, Markets and Readerships in Late-Twentieth Century Britain (Hardcover): Anna... Understanding Women's Magazines - Publishing, Markets and Readerships in Late-Twentieth Century Britain (Hardcover)
Anna Gough Yates
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days


Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

Women and the Book Trade in Sixteenth-Century France (Hardcover, New Ed): Susan Broomhall Women and the Book Trade in Sixteenth-Century France (Hardcover, New Ed)
Susan Broomhall
R4,224 Discovery Miles 42 240 Ships in 10 - 15 working days

Focusing on the vastly understudied area of how women participated in the book trades, not just as authors, but also as patrons, copyists, illuminators, publishers, editors and readers, Women and the Book Trade in Sixteenth-Century France foregrounds contributions made by women during a period of profound transformation in the modes and understanding of publication. Broomhall asks whether women's experiences as authors changed when manuscript circulation gave way to the printed book as a standard form of publication. Innovatively, she broadens the concept of publication to include methods of scribal publication, through the circulation and presentation of manuscripts, and expands notions of authorship to incorporate a wide sample group of female writers and publishing experiences. She challenges the existing view that manuscript offered a "safe" means of semi-public exposure for female authors and explores its continuing presence after the introduction of print. The study introduces a wide and rich range of unexamined sources on early modern women, using an extensive range of manuscripts and the entire corpus of women's printed texts in sixteenth-century France. Most of the original texts, uncovered during the author's own extensive archival and bibliographical research, have never been re-published in modern French. Most of the citations from them are here translated into English for the first time. The work presents the only checklist of all known women's writings in printed texts, from prefaces and laudatory verse to editions of prose and poetry, between 1488 and 1599. Women and the Book Trade in Sixteenth-Century France constitutes the most comprehensive assessment of women's contribution to contemporary publishing yet available. Broomhall's innovative approach and her conclusions have relevance not only for book historians and French historians, but for a broad range of scholars who work with other European literatures and histories, as well as women's studies.

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