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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

Savage Journey - Hunter S. Thompson and the Weird Road to Gonzo (Paperback): Peter Richardson Savage Journey - Hunter S. Thompson and the Weird Road to Gonzo (Paperback)
Peter Richardson
R551 Discovery Miles 5 510 Ships in 12 - 17 working days

A superbly crafted study of Hunter S. Thompson’s literary formation, achievement, and continuing relevance.    Savage Journey is a "supremely crafted" study of Hunter S. Thompson's literary formation and achievement. Focusing on Thompson's influences, development, and unique model of authorship, Savage Journey argues that his literary formation was largely a San Francisco story. During the 1960s, Thompson rode with the Hell's Angels, explored the San Francisco counterculture, and met talented editors who shared his dissatisfaction with mainstream journalism. Peter Richardson traces Thompson's transition during this time from New Journalist to cofounder of Gonzo journalism. He also endorses Thompson's later claim that he was one of the best writers using the English language as both a musical instrument and a political weapon. Although Thompson's political commentary was often hyperbolic, Richardson shows that much of it was also prophetic.   Fifty years after the publication of Fear and Loathing in Las Vegas, and more than a decade after his death, Thompson's celebrity continues to obscure his literary achievement. This book refocuses our understanding of that achievement by mapping Thompson's influences, probing the development of his signature style, and tracing the reception of his major works. It concludes that Thompson was not only a gifted journalist, satirist, and media critic, but also the most distinctive American voice in the second half of the twentieth century. 

Popular Literature - A History and Guide (Hardcover, Revised): Victor E. Neuburg Popular Literature - A History and Guide (Hardcover, Revised)
Victor E. Neuburg
R3,928 Discovery Miles 39 280 Ships in 12 - 17 working days

First Published in 1977. Routledge is an imprint of Taylor & Francis, an informa company.

First and Last Editions - England's Second-Hand Bookshops (Paperback): Gordon Allan First and Last Editions - England's Second-Hand Bookshops (Paperback)
Gordon Allan
R1,683 Discovery Miles 16 830 Ships in 12 - 17 working days

This book, which is a mixture of fact, anecdote and quotation, describes the author's meandering exploration of some of the best of England's provincial second-hand bookshops, from Newcastle-upon-Tyne to the Isles of Scilly. Judged by the contents of the author's bookshelves, he has a strong but highly selective interest in sport, with rugby union, cricket and bowls foremost, and the odd place allowed to football and golf. There are biographies and autobiographies from Bernard Shaw to Alan Ross; a dozen volumes by W H Hudson, greatest of naturalists; travels with Henry James and Paul Theroux and Edwin Muir; books on cinema Westerns; essays by Ford Madox Ford and Edward Thomas; a novel or two; and a little poetry. The bulk of these books, as you may notice, are dependent, to a greater or lesser extent, on fact, suggesting, correctly, that their owner is a journalist.

How to Be Published - A guide to traditional and self-publishing and how to choose between them (Paperback): Lynn Morrison How to Be Published - A guide to traditional and self-publishing and how to choose between them (Paperback)
Lynn Morrison
R222 R183 Discovery Miles 1 830 Save R39 (18%) Ships in 9 - 15 working days

Theoretically there has never been a better time to become a published writer. But for anyone looking to venture into today's publishing landscape, it can be a daunting prospect - self-publish? Look for an agent? Go direct to an indie publisher? And what exactly is digital-first publishing? 'How to Be Published' is the first book to offer an unbiased guide to the pros and cons of self-publishing versus traditional publishing, along with all the myriad options in between - helping an author navigate the complex world of publishing and find the best path for them, their book and their writing aspirations.

A Bite of the Apple - A Life with Books, Writers and Virago (Hardcover): Lennie Goodings A Bite of the Apple - A Life with Books, Writers and Virago (Hardcover)
Lennie Goodings 1
R576 R468 Discovery Miles 4 680 Save R108 (19%) Ships in 9 - 15 working days

'The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.

Museum and Gallery Publishing - From Theory to Case Study (Hardcover): Sarah Hughes Museum and Gallery Publishing - From Theory to Case Study (Hardcover)
Sarah Hughes
R4,053 Discovery Miles 40 530 Ships in 12 - 17 working days

Museum and Gallery Publishing examines the theory and practice of general and scholarly publishing associated with museum and art gallery collections. Focusing on the production and reception of these texts, the book explains the relevance of publishing to the cultural, commercial and social contexts of collections and their institutions. Combining theory with case studies from around the world, Sarah Anne Hughes explores how, why and to what effect museums and galleries publish books. Covering a broad range of publishing formats and organisations, including heritage sites, libraries and temporary exhibitions, the book argues that the production and consumption of printed media within the context of collecting institutions occupies a unique and privileged role in the creation and communication of knowledge. Acknowledging that books offer functions beyond communication, Hughes argues that this places books published by museums in a unique relationship to institutions, with staff acting as producers and visitors as consumers.The logistical and ethical dimensions of museum and gallery publishing are also examined in depth, including consideration of issues such as production, the impact of digital technologies, funding and sponsorship, marketing, co-publishing, rights, and curators' and artists' agency. Focusing on an important but hitherto neglected topic, Museum and Gallery Publishing is key reading for researchers in the fields of museum, heritage, art and publishing studies. It will also be of interest to curators and other practitioners working in museums, heritage and science centres and art galleries.

How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback): Lynn... How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback)
Lynn Morrison
R198 Discovery Miles 1 980 Ships in 12 - 17 working days

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

How to Market Books (Hardcover, 6th edition): Alison Baverstock, Susannah Bowen How to Market Books (Hardcover, 6th edition)
Alison Baverstock, Susannah Bowen
R4,086 Discovery Miles 40 860 Ships in 12 - 17 working days

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

El choque inevitable / Ineludible Clash (Spanish, Paperback): RAUL CORTES El choque inevitable / Ineludible Clash (Spanish, Paperback)
RAUL CORTES
R536 R448 Discovery Miles 4 480 Save R88 (16%) Ships in 10 - 15 working days
Not Exactly Lying - Fake News and Fake Journalism in American History (Paperback): Andie Tucher Not Exactly Lying - Fake News and Fake Journalism in American History (Paperback)
Andie Tucher
R584 Discovery Miles 5 840 Ships in 12 - 17 working days

Long before the current preoccupation with "fake news," American newspapers routinely ran stories that were not quite, strictly speaking, true. Today, a firm boundary between fact and fakery is a hallmark of journalistic practice, yet for many readers and publishers across more than three centuries, this distinction has seemed slippery or even irrelevant. From fibs about royal incest in America's first newspaper to social-media-driven conspiracy theories surrounding Barack Obama's birthplace, Andie Tucher explores how American audiences have argued over what's real and what's not-and why that matters for democracy. Early American journalism was characterized by a hodgepodge of straightforward reporting, partisan broadsides, humbug, tall tales, and embellishment. Around the start of the twentieth century, journalists who were determined to improve the reputation of their craft established professional norms and the goal of objectivity. However, Tucher argues, the creation of outward forms of factuality unleashed new opportunities for falsehood: News doesn't have to be true as long as it looks true. Propaganda, disinformation, and advocacy-whether in print, on the radio, on television, or online-could be crafted to resemble the real thing. Dressed up in legitimate journalistic conventions, this "fake journalism" became inextricably bound up with right-wing politics, to the point where it has become an essential driver of political polarization. Shedding light on the long history of today's disputes over disinformation, Not Exactly Lying is a timely consideration of what happens to public life when news is not exactly true.

Contemporary Publishing and the Culture of Books (Hardcover): Alison Baverstock, Richard Bradford, Madelena Gonzalez Contemporary Publishing and the Culture of Books (Hardcover)
Alison Baverstock, Richard Bradford, Madelena Gonzalez
R4,064 Discovery Miles 40 640 Ships in 12 - 17 working days

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

Before and After the Book Deal - A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book... Before and After the Book Deal - A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book (Paperback)
Courtney Maum
R471 R398 Discovery Miles 3 980 Save R73 (15%) Ships in 10 - 15 working days
Magazine Production (Paperback, 2nd edition): Jason Whittaker Magazine Production (Paperback, 2nd edition)
Jason Whittaker
R1,118 Discovery Miles 11 180 Ships in 9 - 15 working days

Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today. Magazine Production includes: * an introduction to the history, markets and audiences of magazines * explanations of the roles of publishers and advertising teams as part of the business of magazines * a comparison between print and new systems of digital circulation, with particular focus on mobile platforms; * guidance on setting up editorial teams, and best practice for producing feature, news and review copy * information on designing and laying out a title for print or digital distribution * legal and ethical issues affecting magazine editors and publishers * a consideration of the future of magazines.

Re-Inventing the Book - Challenges from the Past for the Publishing Industry (Paperback): Christina Banou Re-Inventing the Book - Challenges from the Past for the Publishing Industry (Paperback)
Christina Banou
R1,843 R1,481 Discovery Miles 14 810 Save R362 (20%) Ships in 12 - 17 working days

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

Publishing Law (Paperback, 5th edition): Hugh Jones, Christopher Benson Publishing Law (Paperback, 5th edition)
Hugh Jones, Christopher Benson
R1,741 Discovery Miles 17 410 Ships in 9 - 15 working days

Publishing Law is an authoritative and engaging guide to a wide range of legal issues affecting publishing today. Hugh Jones and Christopher Benson present readers with clear and accessible guidance to the complex legal areas specific to the ever evolving world of contemporary publishing, including copyright, moral rights, contracts and licensing, privacy, confidentiality, defamation, infringement and trademarks, with analysis of legal issues relating to sales, advertising, marketing, distribution and competition. This new fifth edition presents updated coverage of the key principles of copyright , as well as new copyright exceptions, licensing and open access. There is also further in-depth coverage of the legal issues around the sale of digital content. Key features of the fifth edition include: updated coverage of EU and UK copyright, including a new chapter on copyright exceptions following the significant changes in the 2014 Regulations Comprehensive coverage of publishing contracts with authors, as well as with other providers, including translators, contributors and contracts for subsidiary rights up to date coverage of the Defamation Act 2013, and other changes to EU and UK legislation exploration of the legal issues relating to digital publishing, including eBook and other electronic agreements, data protection and online issues in relation to privacy, and copyright infringement a range of summary checklists on key issues, ranging from copyright ownership to promotion and data protection useful appendices offering an A to Z glossary of legal terms and lists of useful address and further reading.

Book Commissioning and Acquisition (Paperback, 2nd edition): Gill Davies Book Commissioning and Acquisition (Paperback, 2nd edition)
Gill Davies
R1,020 Discovery Miles 10 200 Ships in 12 - 17 working days

This new edition of a successful and highly-praised book provides an comprehensive introduction to the job of a commissioning editor. Gill Davies offers close guidance and support on how editors should approach this job. She demonstrates the main principles and practices involved in commissioning and acquisition, and covers difficult issues connected with judgement and decision making which are at the heart of the editor's job. Individual chapters address: * how to choose what to publish * proposing projects for publication * from contract to delivery * managing the publication process * strategic and financial aspects of list building * developing and maintaining a list * teamwork and professional ethics. The new edition also includes guidance on issues that have become more pressing since publication of the first edition, such as controlling e-mail, the effect of digitisation, and inheriting other editors' lists as a consequence of take-overs and mergers. Extensive coverage is given to the perennial problems that editors face, particularly the most demanding: slippage and handling difficult authors. commercial and practical problems that editors must address in today's complex and challenging marketplace.

Publishing Business in Eighteenth-Century England (Paperback): James Raven Publishing Business in Eighteenth-Century England (Paperback)
James Raven
R760 R685 Discovery Miles 6 850 Save R75 (10%) Ships in 9 - 15 working days

Many more people encountered newspapers, business press products or jobbing print than the glamorous books of the Enlightenment. This book looks at the way in which print effected a business revolution. Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern politicaleconomy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have noprior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what itmeant to be 'published' and how print, text and image related to the involvement of script. The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded. JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.

Publishing and the Academic World - Passion, purpose and possible futures (Paperback): Ciaran Sugrue, Sefika Mertkan Publishing and the Academic World - Passion, purpose and possible futures (Paperback)
Ciaran Sugrue, Sefika Mertkan
R1,259 Discovery Miles 12 590 Ships in 12 - 17 working days

Within the Academy, itself a changing and increasingly entrepreneurial entity, publishing is no longer an option; it is the universal currency that secures a position, tenure and promotion; it is key to academic life. Providing a panoramic picture of the changing publishing climate, Academic Life and the Publishing Landscape will empower scholars by enabling them to navigate this changing terrain more successfully. This book provides guidance from a range of contributors who use their own wide expertise in writing and publication to document the challenges faced by scholars at different career stages and in different locations. It covers a wide range of debates on publishing, spilt into the following three sections: Mapping the Publication Landscape, Writing for Publication-Learning from Successful Voices, Further Challenges and Possibilities. With topics ranging from the process of preparing manuscripts for publication, including chapters on calculating journal rankings and understanding the Peer Review process, through to chapters on speaking to international audiences and writing for elite international journals, this book offers a unique perspective on how the changing nature of publishing works. This will be a useful guide for scholars across the globe looking to enhance their publication performance, and those questioning what needs to be done in order to understand, navigate and to (re-)position one's self and institution in this increasingly significant and rapidly altering terrain. Ciaran Sugrue is Professor of Education, University College Dublin, Ireland and has been Head of School from 2011-14. Sefika Mertkan is an Assistant Professor of Educational Leadership and Management at Eastern Mediterranean University.

Hate, Inc. - Why Today's Media Makes Us Despise One Another (Paperback): Matt Taibbi Hate, Inc. - Why Today's Media Makes Us Despise One Another (Paperback)
Matt Taibbi
R353 Discovery Miles 3 530 Ships in 12 - 17 working days

In this characteristically turbocharged book, now in a new post-election edition, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. Part tirade, part confessional, Hate Inc reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business. In the Internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks. After a 2020 election season that proved to be a Great Giza Pyramid Complex of invective and digital ugliness, Hate Inc. is an invaluable antidote to the hidden poisons dished up by those we rely on to tell us what is happening in the world.

Gwasg Prifysgol Cymru / The University of Wales Press - Y Degawdau Cynnar (1922-1953) / The Founding Years (1922-1953) (Welsh,... Gwasg Prifysgol Cymru / The University of Wales Press - Y Degawdau Cynnar (1922-1953) / The Founding Years (1922-1953) (Welsh, English, Paperback, Bilingual edition)
Llion Wigley
R376 Discovery Miles 3 760 Ships in 12 - 17 working days

OPEN ACCESS: To read the ePDF version of this book free of charge, click the below link: https://www.uwp.co.uk/app/uploads/9781837720187_WEB.pdf This short study presents the history of the founding of the University of Wales Press, and the work that it accomplished during the first half of the twentieth century. It describes a formative period in the publishing and wider cultural history of modern Wales, and provides a snapshot of the work of a variety of the nation's most influential scholars and authors during this era. Detailing the key role played by famous literary figures and historians such as T. H. Parry-Williams, W. J. Gruffydd and R. T. Jenkins in the work of the Press Board between 1922 and 1953, it discusses some of the main works and series that were published under the Press's name during these years. The work of the Press is placed in the wider context of the development of modernism internationally, and of Welsh nationalism, between the world wars.

Contemporary Publishing and the Culture of Books (Paperback): Alison Baverstock, Richard Bradford, Madelena Gonzalez Contemporary Publishing and the Culture of Books (Paperback)
Alison Baverstock, Richard Bradford, Madelena Gonzalez
R1,195 Discovery Miles 11 950 Ships in 12 - 17 working days

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

Books in the Digital Age - The Transformation of Academic and Higher Education Publishing in Britain and the United States... Books in the Digital Age - The Transformation of Academic and Higher Education Publishing in Britain and the United States (Paperback)
Thompson
R673 Discovery Miles 6 730 Ships in 12 - 17 working days

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future?
This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive 'logic' or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators.
Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

The Foundations of Marketing Practice - A history of book marketing in Germany (Paperback): Ronald Fullerton The Foundations of Marketing Practice - A history of book marketing in Germany (Paperback)
Ronald Fullerton
R1,234 Discovery Miles 12 340 Ships in 12 - 17 working days

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

The Book Publishing Industry (Paperback, 3rd edition): Albert N Greco The Book Publishing Industry (Paperback, 3rd edition)
Albert N Greco
R1,881 Discovery Miles 18 810 Ships in 12 - 17 working days

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. A Companion Website features PowerPoints on market structure and editorial processes as well as bibliographies and up-to-date industry statistics.

Index on Censorship - Complicity: Why and when we choose to censor ourselves and give away our privacy (Paperback): Rachael... Index on Censorship - Complicity: Why and when we choose to censor ourselves and give away our privacy (Paperback)
Rachael Jolley
R252 Discovery Miles 2 520 Ships in 12 - 17 working days
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