Book Clubs and Book Commerce (Paperback)

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Elements in Publishing and Book Culture
Release date:	February 2020
Authors:	Corinna Norrick-Ruhl
Dimensions:	179 x 126 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	75
ISBN-13:	978-1-108-70881-4
Categories:	Books > Language & Literature > Literature: history & criticism > Literary theory Books > Business & Economics > Business & management > Business strategy Books > Language & Literature > Literature: history & criticism > Literary studies > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
LSN:	1-108-70881-1
Barcode:	9781108708814

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