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Book Clubs and Book Commerce (Paperback) Loot Price: R402
Discovery Miles 4 020
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Book Clubs and Book Commerce (Paperback): Corinna Norrick-Ruhl

Book Clubs and Book Commerce (Paperback)

Corinna Norrick-Ruhl

Series: Elements in Publishing and Book Culture

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Loot Price R402 Discovery Miles 4 020

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In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Series: Elements in Publishing and Book Culture
Release date: February 2020
Authors: Corinna Norrick-Ruhl
Dimensions: 179 x 126 x 6mm (L x W x T)
Format: Paperback - Trade
Pages: 75
ISBN-13: 978-1-108-70881-4
Categories: Books > Language & Literature > Literature: history & criticism > Literary theory
Books > Business & Economics > Business & management > Business strategy
Books > Language & Literature > Literature: history & criticism > Literary studies > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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LSN: 1-108-70881-1
Barcode: 9781108708814

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