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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

Copy Righter - Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business... Copy Righter - Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (Paperback, New)
Ian Atkinson
R487 R363 Discovery Miles 3 630 Save R124 (25%) Ships in 10 - 15 working days

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.

Improving Your Craft for the Professional Writer (Paperback): Leah Cutter Improving Your Craft for the Professional Writer (Paperback)
Leah Cutter
R260 Discovery Miles 2 600 Ships in 18 - 22 working days
A Guide to Success Self-Publishing (Large print, Paperback, Large type / large print edition): Connor Whiteley A Guide to Success Self-Publishing (Large print, Paperback, Large type / large print edition)
Connor Whiteley
R290 Discovery Miles 2 900 Ships in 18 - 22 working days
Self-Publishing - YOU CAN DO THIS! What You Need to Know to Write, Publish & Market Your Book Second Edition: YOU CAN DO THIS!... Self-Publishing - YOU CAN DO THIS! What You Need to Know to Write, Publish & Market Your Book Second Edition: YOU CAN DO THIS! What You Need to Know to Write, Publish & Market Your Book 2nd Edition: YOU CAN DO THIS! (Paperback)
Karen Hodges Miller
R307 R290 Discovery Miles 2 900 Save R17 (6%) Ships in 18 - 22 working days
Marse Henry - An Autobiography (Paperback): Henry Watterson Marse Henry - An Autobiography (Paperback)
Henry Watterson
R678 Discovery Miles 6 780 Ships in 18 - 22 working days
The Effect of Multimodality on the Portrayal of Refugees on German and English News Sites (Paperback): Michelle Blum The Effect of Multimodality on the Portrayal of Refugees on German and English News Sites (Paperback)
Michelle Blum
R747 Discovery Miles 7 470 Ships in 18 - 22 working days
Self-Publishing on Amazon 2020 - No publisher? No Agent? No Problem! (Paperback): Andy Williams Self-Publishing on Amazon 2020 - No publisher? No Agent? No Problem! (Paperback)
Andy Williams
R388 Discovery Miles 3 880 Ships in 18 - 22 working days
Shooting Arrows and Slinging Mud - Custer, the Press, and the Little Bighorn (Paperback): James E. Mueller Shooting Arrows and Slinging Mud - Custer, the Press, and the Little Bighorn (Paperback)
James E. Mueller
R681 Discovery Miles 6 810 Ships in 18 - 22 working days

The defeat of George Armstrong Custer and the Seventh Cavalry at the Battle of the Little Bighorn was big news in 1876. Newspaper coverage of the battle initiated hot debates about whether the U.S. government should change its policy toward American Indians and who was to blame for the army's loss-the latter, an argument that ignites passion to this day. In Shooting Arrows and Slinging Mud, James E. Mueller draws on exhaustive research of period newspapers to explore press coverage of the famous battle. As he analyzes a wide range of accounts-some grim, some circumspect, some even laced with humor-Mueller offers a unique take on the dramatic events that so shook the American public. Among the many myths surrounding the Little Bighorn is that journalists of that time were incompetent hacks who, in response to the stunning news of Custer's defeat, called for bloodthirsty revenge against the Indians and portrayed the "boy general" as a glamorous hero who had suffered a martyr's death. Mueller argues otherwise, explaining that the journalists of 1876 were not uniformly biased against the Indians, and they did a credible job of describing the battle. They reported facts as they knew them, wrote thoughtful editorials, and asked important questions. Although not without their biases, journalists reporting on the Battle of the Little Bighorn cannot be credited-or faulted-for creating the legend of Custer's Last Stand. Indeed, as Mueller reveals, after the initial burst of attention, these journalists quickly moved on to other stories of their day. It would be art and popular culture-biographies, paintings, Wild West shows, novels, and movies-that would forever embed the Last Stand in the American psyche.

Writers Inspiring Writers - What I Wish I'd Known (Paperback): Jennifer Probst, Erin Branscom Writers Inspiring Writers - What I Wish I'd Known (Paperback)
Jennifer Probst, Erin Branscom
R350 R329 Discovery Miles 3 290 Save R21 (6%) Ships in 18 - 22 working days
Dear Writer, You're Doing It Wrong (Paperback): Becca Syme Dear Writer, You're Doing It Wrong (Paperback)
Becca Syme
R416 Discovery Miles 4 160 Ships in 18 - 22 working days
Leading Lady Journalists (Paperback): Mary Frances Billington Leading Lady Journalists (Paperback)
Mary Frances Billington
R348 Discovery Miles 3 480 Ships in 18 - 22 working days
Developmental Editing for Fiction (Paperback): Sophie Playle Developmental Editing for Fiction (Paperback)
Sophie Playle
R372 Discovery Miles 3 720 Ships in 18 - 22 working days
The Argonaut; v. 61 (July-Dec. 1907) (Paperback): Anonymous The Argonaut; v. 61 (July-Dec. 1907) (Paperback)
Anonymous
R737 Discovery Miles 7 370 Ships in 18 - 22 working days
The American Legion Weekly [Volume 5, No. 47 (November 23, 1923)]; 5, no 47 (Paperback): American Legion National Headquarters The American Legion Weekly [Volume 5, No. 47 (November 23, 1923)]; 5, no 47 (Paperback)
American Legion National Headquarters
R350 Discovery Miles 3 500 Ships in 18 - 22 working days
A Dissection of The North Briton, Number XLV. Paragraph by Paragraph. Inscribed to the Right Honourable Earl Temple... A Dissection of The North Briton, Number XLV. Paragraph by Paragraph. Inscribed to the Right Honourable Earl Temple (Paperback)
Philanthropos, Richard Grenville-Temple Earl Temple
R408 Discovery Miles 4 080 Ships in 18 - 22 working days
Henry Oscar Houghton - a Biographical Outline (Paperback): Horace Elisha 1838-1902 Scudder Henry Oscar Houghton - a Biographical Outline (Paperback)
Horace Elisha 1838-1902 Scudder; Created by Bruce 1870-1957 Rogers, Pforzheimer Bruce Rogers Collection
R557 Discovery Miles 5 570 Ships in 18 - 22 working days
Francis_beaumont_dramatist_a_portrait (Paperback): Charles Mills Gayley Francis_beaumont_dramatist_a_portrait (Paperback)
Charles Mills Gayley
R748 Discovery Miles 7 480 Ships in 18 - 22 working days
Liberty of the Press! - Sir John Carr Against Hood and Sharpe: Report of the Above Case, Tried at Guildhall, the Sittings After... Liberty of the Press! - Sir John Carr Against Hood and Sharpe: Report of the Above Case, Tried at Guildhall, the Sittings After Trinity Term, Before Lord Ellenborough, and a Special Jury, on Monday, the 25th July, 1808: Taken in Short Hand by Thomas... (Paperback)
John Carr; Thomas Jenkins; Created by Arthur Annesley Earl of Mountnorris
R355 Discovery Miles 3 550 Ships in 18 - 22 working days
Memoirs of Henry Villard, Journalist and Financier, 1835-1900 - in Two Volumes (Paperback): Henry 1835-1900 Villard Memoirs of Henry Villard, Journalist and Financier, 1835-1900 - in Two Volumes (Paperback)
Henry 1835-1900 Villard
R713 Discovery Miles 7 130 Ships in 18 - 22 working days
The Story of a Page - Thirty Years of Public Service and Public Discussion in the Editorial Columns of the New York World... The Story of a Page - Thirty Years of Public Service and Public Discussion in the Editorial Columns of the New York World (Paperback)
John Langdon 1860-1935 Heaton
R681 Discovery Miles 6 810 Ships in 18 - 22 working days
The Herald of Truth; Vol. 1 (Paperback): Anonymous The Herald of Truth; Vol. 1 (Paperback)
Anonymous
R405 Discovery Miles 4 050 Ships in 18 - 22 working days
The Argonaut; v. 78 (Jan.-June 1916) (Paperback): Anonymous The Argonaut; v. 78 (Jan.-June 1916) (Paperback)
Anonymous
R716 Discovery Miles 7 160 Ships in 18 - 22 working days
Woman's Exponent, 1881 - Nov 1, (Paperback): Emmeline Blanch Woodward 1828 Wells Woman's Exponent, 1881 - Nov 1, (Paperback)
Emmeline Blanch Woodward 1828 Wells
R350 Discovery Miles 3 500 Ships in 18 - 22 working days
The Argonaut; v. 46 (Jan.-June 1900) (Paperback): Anonymous The Argonaut; v. 46 (Jan.-June 1900) (Paperback)
Anonymous
R713 Discovery Miles 7 130 Ships in 18 - 22 working days
The Review of Reviews, Volume 12, July - December 1895 (Paperback): Albert 1857-1947 Shaw The Review of Reviews, Volume 12, July - December 1895 (Paperback)
Albert 1857-1947 Shaw
R829 Discovery Miles 8 290 Ships in 18 - 22 working days
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