Benedictus Gotthelf Teubner, der am 21. Februar 1811 seine Firma in Leipzig grundete, spricht in seiner Rede aufKarl Tauchnitz, deren Kernsatze dieser Schrift das Motto geben, von der Forderung der Wissenschaft und geistigen Bildung durch die verlegerische Arbeit. Der Verlag, der den Namen seines Grunders tragt, hat sich in den 175 Jahren seines Besteheus als Glied der Wissenschaft, als deren verbreitende Sparte, verstanden. Die Disziplinen, die er im 19. und 20. Jahrhundert stetig pflegte, wurden ihm geistige Heimat, und er war bestrebt, ihnen Heimat zu werden. Dass geistige Heimat entste hen konnte, verdankt der Verlag seinen Autoren. Eduard Norden schrieb 1928 vom Standpunkt der Altertums wissenschaft, dass der Verlag es stets verstanden hat, mit den Wis senschaftserfordernissen in Wechselwirkung zu treten. Wie sich die wissenschaftlichen Hauptdisziplinen in der Spannezweier Jahrhun derte entwickelten und wie B. G. Teubner an ihrem Fortschritt in Forschung, Lehre und Anwendung vermittelnd teilgenommen hat, davon handeln die in dieser Schrift vereinigten Beitrage von angese henen Vertretern ihres Faches, die dem Verlag als Autoren, Heraus geber und Berater verbunden sind. Die Schrift beschrankt sich auf die Wissenschaftszweige, die- seit der grossten Zasur in der Ge schichte unserer Firma vor vierzig Jahren und der Sitzverlegung von Leipzig nach Stuttgart im Jahre 1952-als die alten oder als neue Verlagszweige gepflegt werden und die verlegerische Arbeit des Hauses B. G. Teubner in der Gegenwart pragen. Heinrich Kramer Inhalt Die Altertumswissenschaft bei Teubner 11 Von Professor Dr. phil. Dr. h. c."

There is an enthusiasm and vigour in the Indian publishing industry that is hard to miss. India is, perhaps, the only country in the world where publishing is being done in 24 languages, resulting in an immense growth in regional as well as English language publishing. Many multinationals have begun their operations in India and many more are coming. The retail space has increased manifold in the last 10 years and will continue to increase rapidly in the coming years. Yet, there exists a vacuum within the industry in terms of sharing information and ideas. What is missing is a common platform for publishing professionals to interact with each other regarding issues concerning them. Keeping this in mind, Publishing Today, an e-journal, was started in Dec 2006, which serves as a forum for publishing professionals to share information and exchange views. In each issue there is an interview with a publishing professional with the view to help budding professionals and new entrants in widening their vision about the industry. This is a compilation of these inspiring interviews as it was felt that their accessibility was limited only to a scattered few and also because many publishers would enjoy a printed book rather than surf on-line. Hope you have as much fun going through these interviews as I had in conducting them!

Ghosting is a remarkable account of one woman's life - or, to be more accurate, lives. For fifteen years, Jennie Erdal had a double existence: officially she worked as a personal editor for one particular man - Tiger - but in reality she was his ghost-writer and in some mysterious sense his alter ego. During this time she wrote a great deal that appeared under his name - from personal letters and business correspondence to newspaper columns, novels and full length books. Ghosting moves from a vivid evocation of an austere upbringing in Fife to superbly rendered portraits of the people with whom Jennie Erdal worked at a London-based publishing house, chief among them Tiger, the larger-than-life character with whom the author had a unique and symbiotic relationship; professionally hidden, yet somehow truthful and intimate. This moving and beautifully written memoir is laced throughout with rich, quiet comedy and profound insights into what it means to be human and to live in language. Ghosting is a meditation on words, identity and creativity, but above all it is a portrait of a uniquely intimate relationship between a man and a woman.

A groundbreaking study of the fascinating, yet largely unknown world of books in the first great age of print, 1450-1600 The dawn of print was a major turning point in the early modern world. It rescued ancient learning from obscurity, transformed knowledge of the natural and physical world, and brought the thrill of book ownership to the masses. But, as Andrew Pettegree reveals in this work of great historical merit, the story of the post-Gutenberg world was rather more complicated than we have often come to believe. The Book in the Renaissance reconstructs the first 150 years of the world of print, exploring the complex web of religious, economic, and cultural concerns surrounding the printed word. From its very beginnings, the printed book had to straddle financial and religious imperatives, as well as the very different requirements and constraints of the many countries who embraced it, and, as Pettegree argues, the process was far from a runaway success. More than ideas, the success or failure of books depended upon patrons and markets, precarious strategies and the thwarting of piracy, and the ebb and flow of popular demand. Owing to his state-of-the-art and highly detailed research, Pettegree crafts an authoritative, lucid, and truly pioneering work of cultural history about a major development in the evolution of European society.

Siebzig Jahre waren 1912 seit der Verlagsgrtindung durch Julius Springer vergangen, und wiederum siebzig Jahre sind seither verstrichen. Aus heutiger Sicht ist also das Jahr 1912 ein zeit- licher "AEq uator" in der Geschichte des S pringer-Verlags. Dieser bibliographische Jahresbericht soll die Grundlinien damaliger Verlagspolitik sichtbar machen, die auch heute noch gultig sind. Die Buchtitel rufen Probleme und Zielsetzungen von Wissenschaft und Technik am Vorabend des Ersten Weltkriegs ins Bewusstsein; manchem werden sie aufschlussreicher sein als die Namen der Autoren, die oft nur noch einem kleineren Kreis von wissenschaftsgeschichtlich Interessierten etwas bedeuten. Dieses Phanomen macht erneut bewusst, wie kurzlebig im Ver- gleich zu manchen anderen Produktionen die meisten Titel eines in den exakten Naturwissenschaften grundenden Verlags sind, sofern dieser nicht unablassig um die Erneuerung seines Programms bemuht bleibt. Im AU8USt 1911 hatte der Verlag unter Ferdinand Springer 0881-1965) - nach einer langeren Zeit raumlicher Enge am Monbijouplatz - einen Neubau in der Berliner Linkstrasse be- zogen. Schon im folgenden Jahr ist eine kraftige Entfaltung auf fast allen bisherigen und auf wesentlichen neuen Verlags- gebieten zu bemerken. Es werden nun - nach ersten und nicht immer erfolgreichen Bemuhungen in den 80er und 90er Jah- ren - auch im Bereich der Medizin Au torenkontakte fruchtbar, die dem Verlag schon bald zu einer massgebenden Marktposition verhelfen. Im Verlagsbereich Technik - seit vielen Jahren und immer noch produktionsstarkster Verlagszweig - setzte der Vetter Julius Springer (1880-1968) neue Akzente.

As audiences are provided opportunities to "feel" the news through new technological advancements in the field, the very nature of journalism is changing. These advancements in journalism have provided a way to reach and connect with unique communities in innovative and inclusive ways. As in-world journalists have sought to inform and engage unique communities within the context of their worlds, real and virtual, issues relevant to the mainstream have been played out in virtual culture. Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues investigates the impact of emerging technologies in journalism and how audiences engage with these technologies and news content in innovative ways. Identity and community are analyzed historically and culturally within the larger body of cultural and media studies. Covering topics such as audience demographics, robotics, and immersive journalism, this book is a dynamic resource for journalists, sociologists, politicians, students and educators of higher education, computer scientists, communications professionals, researchers, and academicians.

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.