"The Big Payback" takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, "The Big Payback" tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.

300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.

"A provocative, intellectual memoir" ("USA Today")-from a remarkable new literary voice.
Growing up, Thomas Chatterton Williams knew he loved three things in life: his parents, literature, and the intoxicating hip-hop culture that surrounded him. For years, he managed to juggle two disparate lifestyles, "keeping it real" in his friends' eyes and studying for the SATs under his father's strict tutelage-until it all threatened to spin out of control. Written with remarkable candor and emotional depth, "Losing My Cool" portrays the allure and danger of hip-hop culture with the authority of a true fan who's lived through it all, while demonstrating the saving grace of literature and the power of the bond between father and son.

This is the first book to discuss in detail how rap music is put together musically. Whereas a great deal of popular music scholarship dismisses music analysis as irrelevant or of limited value, the present book argues that it can be crucial to cultural theory. It is unique for bringing together perspectives from music theory, musicology, cultural studies, critical theory, and communications. It is also the first scholarly book to discuss rap music in Holland, and the rap of Cree Natives in Canada, in addition to such mainstream artists as Ice Cube.

In Revolutionary Poetics, Sarah RudeWalker details the specific ways that the Black Arts Movement (BAM) achieved its revolutionary goals through rhetorical poetics-in what forms, to what audiences, and to what effect. BAM has had far-reaching influence, particularly in developments in positive conceptions of Blackness, in the valorization of Black language practices and its subsequent effects on educational policy, in establishing a legacy of populist dissemination of African American vernacular culture, and in setting the groundwork for important considerations of the aesthetic intersections of race with gender and sexuality. These legacies stand as the movement's primary-and largely unacknowledged-successes, and they provide significant lessons for navigating our current political moment. RudeWalker presents rhetorical readings of the work of BAM poets (including, among others, Amiri Baraka, Gwendolyn Brooks, Margaret Burroughs, Sarah Webster Fabio, Nikki Giovanni, Etheridge Knight, Audre Lorde, Haki Madhubuti, Carolyn Rodgers, Sonia Sanchez, and the Last Poets) in order to demonstrate the various strands of rhetorical influence that contributed to the Black Arts project and the significant legacies these writers left behind. Her investigation of the rhetorical impact of Black Arts poetry allows her to deal realistically with the movement's problematic aspects, while still devoting thoughtful scholarly attention to the successful legacy of BAM writers and the ways their work can continue to shape contemporary rhetorical activism.

In Revolutionary Poetics, Sarah RudeWalker details the specific ways that the Black Arts Movement (BAM) achieved its revolutionary goals through rhetorical poetics-in what forms, to what audiences, and to what effect. BAM has had far-reaching influence, particularly in developments in positive conceptions of Blackness, in the valorization of Black language practices and its subsequent effects on educational policy, in establishing a legacy of populist dissemination of African American vernacular culture, and in setting the groundwork for important considerations of the aesthetic intersections of race with gender and sexuality. These legacies stand as the movement's primary-and largely unacknowledged-successes, and they provide significant lessons for navigating our current political moment. RudeWalker presents rhetorical readings of the work of BAM poets (including, among others, Amiri Baraka, Gwendolyn Brooks, Margaret Burroughs, Sarah Webster Fabio, Nikki Giovanni, Etheridge Knight, Audre Lorde, Haki Madhubuti, Carolyn Rodgers, Sonia Sanchez, and the Last Poets) in order to demonstrate the various strands of rhetorical influence that contributed to the Black Arts project and the significant legacies these writers left behind. Her investigation of the rhetorical impact of Black Arts poetry allows her to deal realistically with the movement's problematic aspects, while still devoting thoughtful scholarly attention to the successful legacy of BAM writers and the ways their work can continue to shape contemporary rhetorical activism.

From Morrissey and Nick Cave to The Streets and Kanye West, this is the book that explores the links between hip-hop and rock. Reynolds has focused on two strands: white alternative rock and black street music. He's identified the strange dance of white bohemian rock and black culture, how they come together at various points and then go their own way. Through interviews he has carried out as a top music journalist for the last twenty years, Reynolds is here able to tell a story of musical rivalry which noone has told before. The approach is similar to Rip It Up and Start Again: a cultural history told through the music we love and the stars and movements that have shaped the world we live in.

In the late 1980s, gangsta rap music emerged in urban America, giving voice to -- and making money for -- a social group widely considered to be in crisis: young, poor, black men. From its local origins, gangsta rap went on to flood the mainstream, generating enormous popularity and profits. Yet the highly charged lyrics, public battles, and hard, fast lifestyles that characterize the genre have incited the anger of many public figures and proponents of "family values." Constantly engaging questions of black identity and race relations, poverty and wealth, gangsta rap represents one of the most profound influences on pop culture in the last thirty years.

Focusing on the artists Ice Cube, Dr. Dre, the Geto Boys, Snoop Dogg, and Tupac Shakur, Quinn explores the origins, development, and immense appeal of gangsta rap. Including detailed readings in urban geography, neoconservative politics, subcultural formations, black cultural debates, and music industry conditions, this book explains how and why this music genre emerged. In "Nuthin'but a "G" Thang," Quinn argues that gangsta rap both reflected and reinforced the decline in black protest culture and the great rise in individualist and entrepreneurial thinking that took place in the U.S. after the 1970s. Uncovering gangsta rap's deep roots in black working-class expressive culture, she stresses the music's aesthetic pleasures and complexities that have often been ignored in critical accounts.

Formed as a New York City hardcore band in 1981, Beastie Boys struck an unlikely path to global hip hop superstardom. Here is their story, told for the first time in the words of the band. Adam "AD-ROCK" Horovitz and Michael "Mike D" Diamond offer revealing and very funny accounts of their transition from teenage punks to budding rappers; their early collaboration with Russell Simmons and Rick Rubin; the almost impossible-to-fathom overnight success of their debut studio album Licensed to Ill; that album's messy fallout; their break with Def Jam, move to Los Angeles, and rebirth as musicians and social activists, with the genre-defying masterpiece Paul's Boutique. For more than twenty years, this band has had a wide-ranging and lasting influence on popular culture.

With a style as distinctive and eclectic as a Beastie Boys album, Beastie Boys Book upends the typical music memoir. Alongside the band narrative you will find rare photos, original illustrations, a cookbook by chef Roy Choi, a graphic novel, a map of Beastie Boys' New York, mixtape playlists, pieces by guest contributors, and many more surprises.

Though cultural hybridity is celebrated as a hallmark of U.S. American music and identity, hybrid music is all too often marked and marketed under a single racial label.Tamara Roberts' book Resounding Afro Asia examines music projects that foreground racial mixture in players, audiences, and sound in the face of the hypocrisy of the culture industry. Resounding Afro Asia traces a genealogy of black/Asian engagements through four contemporary case studies from Chicago, New York, and California: Funkadesi (Indian/funk/reggae), Yoko Noge (Japanese folk/blues), Fred Ho and the Afro Asian Music Ensemble (jazz/various Asian and African traditions), and Red Baraat (Indian brass band and New Orleans second line). Roberts investigates Afro Asian musical settings as part of a genealogy of cross-racial culture and politics. These musical settings are sites of sono-racial collaboration: musical engagements in which participants pointedly use race to form and perform interracial politics. When musicians collaborate, they generate and perform racially marked sounds that do not conform to their racial identities, thus splintering the expectations of cultural determinism. The dynamic social, aesthetic, and sonic practices construct a forum for the negotiation of racial and cultural difference and the formation of inter-minority solidarities. Through improvisation and composition, artists can articulate new identities and subjectivities in conversation with each other. Resounding Afro Asia offers a glimpse into how artists live multiracial lives in which they inhabit yet exceed multicultural frameworks built on racial essentialism and segregation. It joins a growing body of literature that seeks to write Asian American artists back into U.S. popular music history and will surely appeal to students of music, ethnomusicology, race theory, and politics, as well as those curious about the relationship between race and popular music.