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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

Advancing Big Data Analytics for Healthcare Service Delivery (Hardcover): Tiko Iyamu Advancing Big Data Analytics for Healthcare Service Delivery (Hardcover)
Tiko Iyamu
R3,769 Discovery Miles 37 690 Ships in 9 - 15 working days

In recent years, there has been steady increase in the interest shown in both big data analytics and the use of information technology (IT) solutions to improve healthcare services. Despite the growing interest, there are limited materials, to addressing the needs and challenges posed by the activities and processes including the use of big data. From IT solutions' perspectives, this book aims to advance the deployment and use of big data analytics to increase patients' big data usefulness and improve healthcare service delivery. The book provides significant insights and useful guide on how to access and manage big data, in improving healthcare service delivery. The book contributes a fresh perspective, which primarily comes from the complementary use of analytics approach with actor-network theory (ANT), and other techniques, in advancing healthcare service delivery. Accessing and managing healthcare big data have always been a challenging exercise. Due to the sensitivity of the health sector, the focus on patients' big data is from either technical or social perspective. Thus, the book employs sociotechnical theories, ANT and structuration theory (ST) as lenses to examine and explain the factors that enable and constrain the use of patients' big data for health services. By doing so, the book brings a different dimension and advance health service delivery. Providing a timely and important contribution to this critical area, this book is a valuable, international resource for academics, postgraduate students and researchers in the areas of IT, big data analytics, data management and health informatics.

The Value Imperative - Harvesting Value from Your IT Initiatives (Hardcover, 1st ed. 2016): Gerald G Grant, Robert Collins The Value Imperative - Harvesting Value from Your IT Initiatives (Hardcover, 1st ed. 2016)
Gerald G Grant, Robert Collins
R1,290 R1,020 Discovery Miles 10 200 Save R270 (21%) Ships in 10 - 15 working days

Organizational executives must change the way they think about how to invest in and manage IT if they want to get lasting value from computer-based innovations. The old way of thinking has not served organizations well. They continue to experience high levels of technological and operational failures even though they apply a wide variety of industry best practices. The rapid pace of technological advancement has tended to hide some fundamental problems that have existed from the start. These involve, not the technology only, but also the management and application of that technology. The human and organizational factors have not kept pace. They have remained relatively static and, to a shocking degree, ineffective. As a result, the IT department in many organizations has remained a breed apart. Communication between IT and the rest of the organization is fraught with misunderstanding. This leads to failures, recrimination, and, sometimes, wholesale changes which fall well short of their goals. The authors wrote this book because they wanted to help both business and IT to shift their focus from technology project implementation to that of value realization. In The Value Imperative readers will be introduced to a new business model called The Agricultural Model created by the authors for managing IT in organizations. This innovative model will help you learn how to change the mindset of people in your organization about how IT should be invested in and managed; key considerations for ensuring that business value is delivered from IT investments; how to measure that value that has been delivered and whether there has been effective return on the investments made; and finally the authors challenge business and IT managers to focus on the business value that customers seek which will help companies.

Making Sense of Expertise - Cases from Law, Medicine, Journalism, Covid-19, and Climate Change (Paperback): Reiner Grundmann Making Sense of Expertise - Cases from Law, Medicine, Journalism, Covid-19, and Climate Change (Paperback)
Reiner Grundmann
R1,088 Discovery Miles 10 880 Ships in 9 - 15 working days

Current debates about experts are often polarized and based on mistaken assumptions, with expertise either defended or denigrated. Making Sense of Expertise instead proposes a conceptual framework for the study of expertise in order to facilitate a more nuanced understanding of the role of expertise in contemporary society. Too often different meanings of experts and expertise are implied without making them explicit. Grundmann's approach to expertise is based on a synthesis of approaches that exist in various fields of knowledge. The book aims at dispelling much of the confusion by offering a comprehensive and rigorous framework for the study of expertise. A series of in-depth case studies drawn from contemporary issues, including the climate crisis and the COVID-19 pandemic, provide the empirical basis of the author's comprehensive approach. This thought-provoking book will be of great interests to students, instructors and researchers in a range of fields in the humanities, social sciences, and science and technology studies.

Business Model Transformation - The AI & Cloud Technology Revolution (Hardcover): Danny Samson, Alon Ellis, Stuart Black Business Model Transformation - The AI & Cloud Technology Revolution (Hardcover)
Danny Samson, Alon Ellis, Stuart Black
R4,061 Discovery Miles 40 610 Ships in 9 - 15 working days

A large opportunity exists for Australian organisations to use new and powerful technologies (Artificial intelligence [AI] and Cloud technologies) to transform their businesses to keep pace with or ahead of the leading edge of competitiveness. This book showcases inspirational Australian case studies in order to inspire Australian (and non-Australian) organisations to undertake the challenge. This book synthesises the key learnings and contrasts those with the conventional wisdom on this topic. The book also defines what AI- and Cloud-based business transformations are and what they can do for businesses. Furthermore, it explains why it is imperative that businesses should address the business opportunities of these technological advancements, without going into the technical details any more than the 'literacy' that is necessary for business leaders. Finally, it also includes international best practice case studies beyond the usual suspects. This book provides guidance and motivation for business executives, managers and students interested in innovating and transforming their businesses through the use of the two critical new technologies.

The Customer Copernicus - How to be Customer-Led (Paperback): Charlie Dawson, Sean Meehan The Customer Copernicus - How to be Customer-Led (Paperback)
Charlie Dawson, Sean Meehan
R967 Discovery Miles 9 670 Ships in 9 - 15 working days

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Ambidextrous Strategy - Antecedents, Strategic Choices, and Performance (Paperback): Agnieszka Zakrzewska-Bielawska Ambidextrous Strategy - Antecedents, Strategic Choices, and Performance (Paperback)
Agnieszka Zakrzewska-Bielawska
R1,504 Discovery Miles 15 040 Ships in 9 - 15 working days

Strategies of enterprises evolve with the development of strategic management theory and new concepts, models, and outlooks that emerge with it. The concept of ambidexterity is a relatively new approach to business development strategies, which involves simultaneous exploration and exploitation activities to ensure the success of the company and a relatively sustainable competitive advantage. This begs the question as to whether the ambidextrous strategy is the right choice for all enterprises, and if not, what determines its choice. This book identifies and systematizes antecedents for choosing ambidextrous strategy, including factors related to the uncertainty of the environment, its dynamics, complexity, and unpredictability, intra-organizational factors, those related to resources, organizational structure, and behavioral context, as well as those related to strategic leadership. It examines the outcomes of implementing ambidexterity from the perspective of financial and market performance and assesses the choices of companies operating in Poland from the perspective of the impact that particular antecedents had and the outcomes achieved, providing knowledge and guidance on the circumstances in which choosing the ambidextrous strategy brings the best results. The book presents the research findings to date, the cognitive gaps that still exist, and the directions for further research. It is intended for scientific circles, doctoral and management students and a wide range of managers, who have to make difficult strategic choices aimed, on the one hand, at increasing the efficiency of the company and, on the other, at seeking new paths of growth.

Organizational Gamification - Theories and Practices of Ludified Work in Late Modernity (Paperback): Mikko Vesa Organizational Gamification - Theories and Practices of Ludified Work in Late Modernity (Paperback)
Mikko Vesa
R1,271 Discovery Miles 12 710 Ships in 9 - 15 working days

This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem. As we travel deeper into the twenty-first century, it is becoming increasingly clear the late modernity is re defining its take on games and play. Following what has been termed a general ludification or playification of society, corporations are beginning to see games and play as resources rather than as a wasteful practice. We are witnessing the emergence of the practice of gamificiation with the intention of mobilizing play's motivational power for capitalist production. This book outlines both the essential "how tos" and also critically explores their links to diverse strands of organization theory such as institutionalism, business ethics, critical theory and organizational behavior. Gamification research has been mostly conducted within disciplines such as information studies, game studies and information systems science. This is a paradoxical state of affairs; whilst gamification aims at being a transformative intervention in work processes and practices and is being deployed as such by practitioners. This book will be of value to researchers, academics and students interested in management and organization studies.

Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Paperback): Tanja Collavo Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Paperback)
Tanja Collavo
R1,278 Discovery Miles 12 780 Ships in 9 - 15 working days

Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects. It is designed to be easily approachable by anyone without prior in-depth knowledge of the subject. The book is divided into two parts; the first provides readers with theoretical foundations to understand the phenomenon of social entrepreneurship, its different interpretations, the context in which it developed, and its socio-economic function. The second part of the book covers what it takes to create and manage a social entrepreneurial initiative. Pedagogical features are incorporated throughout to aid learning. They include summary tables, international case studies of social entrepreneurs from both developed and emerging economies, as well as suggested exercises and examples of how the tools presented are used in practice. Truly global in its scope, with a strong emphasis on combining theory with practice, this text should be core reading for advanced undergraduate and postgraduate students studying Social Entrepreneurship, Enterprise, and Responsible Business. Online resources include links to resources, chapter-by-chapter PowerPoint slides and instructor's manual.

The Economics of Cryptocurrencies (Paperback): J. Mark Munoz, Michael Frenkel The Economics of Cryptocurrencies (Paperback)
J. Mark Munoz, Michael Frenkel
R1,248 Discovery Miles 12 480 Ships in 9 - 15 working days

Cryptocurrencies have had a profound effect on financial markets worldwide. This edited book aims to explore the economic implications of the use of cryptocurrencies. Drawing from chapter contributors from around the world, the book will be a valuable resource on the economics of cryptocurrencies. The intended audience is composed of academics, corporate leaders, entrepreneurs, government leaders, consultants and policy makers worldwide. Over the past few years, the topic of cryptocurrencies has gained global attention and has been the subject of discussion in various news media, in policy-making bodies and government entities, and in financial institutions, classrooms and boardrooms. Despite widespread interest, much remains unknown on what the economic implications of cryptocurrencies are. This book enhances the reader's understanding of cryptocurrencies, its impact on industry and its implications on the political and economic environment. Drawing from chapter contributions from leading academics and thought leaders from around the world, this book is the definitive guide on the economics of cryptocurrencies. There is scarcity of well conceived, academically grounded literature on the impact of cryptocurrencies on industry, politics and economics. This pioneering book provides up-to-date and in-depth analysis on the subject. The book will be appealing to academic communities, business professionals and entrepreneurs in their quest for better understanding the challenges and opportunities brought about by cryptocurrencies. Consultants, government officials and policy makers will find the information helpful in defining strategic pathways into the future.

Entrepreneurship and Work in the Gig Economy - The Case of the Western Balkans (Paperback): Borislav Dukanovic, Dusan Markovic,... Entrepreneurship and Work in the Gig Economy - The Case of the Western Balkans (Paperback)
Borislav Dukanovic, Dusan Markovic, Arsen Dragojevic, Mirjana Radovic Markovic
R631 Discovery Miles 6 310 Ships in 9 - 15 working days

The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness. Only firms that have succeeded in reorienting and quickly adapting to the emerging crisis have continued without interruption in their operations, thus demonstrating their flexibility and high level of resilience. Research shows that companies driving the gig economy celebrate the benefits: flexibility, additional income, freedom and other various opportunities for workers. They require entrepreneurial digital skills that improve their competitiveness and benefit not only themselves but the economy as well. Therefore, digital competencies are becoming a significant resource and precondition for employment, and it is essential to promote digital entrepreneurial skills, introducing them into education programs through different forms of education. This book stresses and explores the importance of synergy between industry and virtual universities. Considering the importance of these issues, this book draws together literature on globalization and small and medium enterprise development and internationalization from disparate sources into a cohesive body of work, which traces the evolution of entrepreneurship and our understanding of the topic. It investigates the impact of digitalization on creating job opportunities in the labor market. Covering social, economic and psychological approaches to the most current topics, this book will be a useful framework to new theories and practices that are emerging to challenge conventional wisdom. It will be of interest to scholars, upper-level students, and researchers involved in the field of entrepreneurship.

Innovation (Paperback): Renu Agarwal, Eric Patterson, Sancheeta Pugalia, Roy Green Innovation (Paperback)
Renu Agarwal, Eric Patterson, Sancheeta Pugalia, Roy Green
R1,209 Discovery Miles 12 090 Ships in 9 - 15 working days

Concise overview of a core element in the business curriculum Covers cutting edge topics such as open innovation and the dark side of digital disruption Links the impact of innovation on business and society

Rational Decisions in Organisations - Theoretical and Practical Aspects (Paperback): Frederic Adam, Dorota Kuchta, Stanislaw... Rational Decisions in Organisations - Theoretical and Practical Aspects (Paperback)
Frederic Adam, Dorota Kuchta, Stanislaw Stanek
R1,388 Discovery Miles 13 880 Ships in 9 - 15 working days

Managers in organisations must make rational decisions. Rational decision making is the opposite of intuitive decision making. It is a strict procedure utilising objective knowledge and logic. It involves identifying the problem to solve, gathering facts, identifying options and outcomes, analysing them, considering all the relationships and selecting the decision. Rational decision making requires support: methods and software tools. The identification of the problem to solve needs methods that would measure and evaluate the current situation. Identification and evaluation of options and analysis of the available possibilities involves analysis and optimisation methods. Incorporating intuition into rational decision making needs adequate methods that would translate ideas or observed behaviours into hard data. Communication, observation and opinions recording is hardly possible today without adequate software. Information and data that form the input, intermediate variables and the output must be stored, managed and made accessible in a user-friendly manner. Rational Decisions in Organisations: Theoretical and Practical Aspects presents selected recent developments in the support of the widely understood rational decision making in organisations, illustrated through case studies. The book shows not only the variety of perspectives involved in decision making, but also the variety of domains where rational decision support systems are needed. The case studies present decision making by medical doctors, students and managers of various universities, IT project teams, construction companies, banks and small and large manufacturing companies. Covering the richness of relationships in which the decisions should and must be taken, the book illustrates how modern organisations operate in chains and networks; they have multiple responsibilities, including social, legal, business and ethical duties. Nowadays, managers in organisations can make transparent decisions and consider a multitude of stakeholders and their diverse features, incorporating diverse criteria, using multiple types and drivers of information and decision-making patterns, and referring to numerous lessons learned. As the book makes clear, the marriage of theoretical ideas with the possibilities offered by technology can make the decisions in organisations more rational and, at the same time, more human.

Managing Innovative Projects and Programs - Using the ISO 56000 Standards for Guidance and Implementation (Hardcover): H. James... Managing Innovative Projects and Programs - Using the ISO 56000 Standards for Guidance and Implementation (Hardcover)
H. James Harrington, Sid Ahmed Benraouane
R1,708 Discovery Miles 17 080 Ships in 9 - 15 working days

It has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The biggest wastes most medium- to large-size organizations face are the waste of money, time, reputation, opportunity, and income that these failures are costing them. Following this book's recommendations could reduce this failure cost by as much as 70%. The purpose of this book is to provide a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established IMS that considers the guidance given in ISO 56002:2019 - Innovation Management Systems Standard. Often the most complicated, complex, difficult, and challenging system used in an organization is the IMS. At the same time, it usually is the most important system because it is the one that generates most of the value-adding products for the organization, and it involves most of the key functions within the organization. The opportunity for failure in time and the impact on the organization is critical and often means the difference between success and bankruptcy. Throughout this book, the authors detail the high-impact inputs and activities that are required to process individual projects/programs/products through the innovation cycle. Although this book was prepared to address how medium to large projects, programs, and products proceed through the cycle, it also provides the framework that can be used for small organizations and simple innovation activities. Basically, the major difference between large- and small-impact innovation projects is that the small projects can accept more risks, require less formal documentation, use simpler communication systems, and require fewer resources. It's important to remember that the authors are addressing an existing IMS rather than trying to create an entirely new one. Currently, this is the only book geared for professionals responsible for managing innovative projects and programs using ISO 56002:2019 - Innovation Management - Innovation Management System - Guidance to provide a comprehensive management strategy and step-by-step plan and ISO 56004 Innovation Management Assessment -Guidance. It provides a comprehensive analysis of what is required from the time an opportunity is recognized to the time the customer is using the innovative product. The book also introduces a new Process modeling cloud service that allows you to drill down 5 levels from the system level to the job description level and includes free access to many of the book's best practice Process models.

Mobile Working - Technologies and Business Strategies (Hardcover): Mahmood Hussain Shah Mobile Working - Technologies and Business Strategies (Hardcover)
Mahmood Hussain Shah
R4,431 Discovery Miles 44 310 Ships in 12 - 17 working days

Improvements in information and communication technologies (ICTs) have brought about a sea change in the ways in which most people in the industrialized world work. In many organizations the ability to "work remotely" or "telecommute" has helped productivity improve. However, many of the benefits promised by the onset of "mobile working" have failed to materialize. This book explains the technology and strategic issues surrounding mobile working and presents a clear analysis of how this process can be managed.

Combining a better understanding of the state of the art in e-business technologies with a focus on how organizations can effectively provide information support for mobile working, this book will also investigate the relationship between human and organizational factors and success in mobile working.

With detailed case studies from a range of countries, this book will be useful reading on a range of courses at Masters and MBA level, including e-business, mobile technologies, operations management, technology management and change management.

The Reflective Entrepreneur (Paperback): Dimo Dimov The Reflective Entrepreneur (Paperback)
Dimo Dimov
R925 Discovery Miles 9 250 Ships in 9 - 15 working days

In a world where entrepreneurial success often seems deceptively accessible, it is not always clear what makes a person entrepreneurial. In this book, Dimo Dimov offers a reflective insight into the entrepreneurial journey, striking up a conversation about entrepreneurship in order to challenge and untangle existing preconceptions. A discussion of challenges and tensions such as idea versus opportunity, genius versus lunatic, and skill versus luck forms the foundation of the book, while the second part offers actions and considerations which can help the reader to seek opportunities in a fractious environment. The final part of the text focuses on the collective spirit in entrepreneurship, arising from the interplay between participation and outcomes. The author brings a succinct diversity to the field, making this book essential reading for undergraduate and postgraduate students on entrepreneurship courses, as well as scholars, researchers, and practitioners looking for a new perspective on entrepreneurship.

Business Transformation Management Methodology and Business Transformation Essentials: 2-Volume Set (Hardcover, New edition):... Business Transformation Management Methodology and Business Transformation Essentials: 2-Volume Set (Hardcover, New edition)
Axel Uhl, Lars Alexander Gollenia
R4,315 R3,617 Discovery Miles 36 170 Save R698 (16%) Ships in 12 - 17 working days

This set brings together two essential books in understanding how to deliver and manage business transformation - A Handbook of Business Transformation Management Methodology and Business Transformation Essentials. The Handbook of Business Transformation Management Methodology providesa '360-degree' view on what business transformation means and how to manage it successfully. Suitable for business executives dealing with organizational change, illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management. Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, Business Transformation Essentials provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach.

Leadership and Digital Change - The Digitalization Paradox (Paperback): Einar Iveroth, Jacob Hallencreutz Leadership and Digital Change - The Digitalization Paradox (Paperback)
Einar Iveroth, Jacob Hallencreutz
R1,250 Discovery Miles 12 500 Ships in 9 - 15 working days

Digitalization is on everyone's lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants. In this volatile environment it seems more relevant than ever before to understand the aspects and business logic behind the elusive phenomenon called "digitalization". Never before have there been such great opportunities to unleash the full potential of technology within organizations to create long-standing competitive advantage. This book explains the strategy and practice of how to lead and control the people side of digital change in a dynamic world of uncertainty and social complexity, and as such the book snares the elusive phenomena of digitalization Digitalization drives behavioral change and calls for a new way of thinking among senior executives. In practice, reaping the benefits of digital technology is not as easy as it first appears to be. This book provides a map to navigate in the volatile business landscape where change occurs continuously because of digital technology. It provides an historical frame of the evolution of digital technology, decodes digitalization's negative influence on the external aspects of customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and finally demonstrates how leading digital change can be put into practice. Illustrative case studies and examples are provided throughout as well as models and frameworks. This is a valuable resource for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization.

Digitalization and Development - Ecosystem for Promoting Industrial Revolution 4.0 Technologies in Malaysia (Paperback): Rajah... Digitalization and Development - Ecosystem for Promoting Industrial Revolution 4.0 Technologies in Malaysia (Paperback)
Rajah Rasiah, Low Wah Yun, Nurliana Kamaruddin
R1,393 Discovery Miles 13 930 Ships in 9 - 15 working days

This book examines the diffusion of digitalization and industry 4.0 technologies in Malaysia by focusing on the ecosystem critical for its expansion. The chapters examine the digital proliferation in major sectors of agriculture, manufacturing, e-commerce and services, as well as the intermediary organizations essential for the orderly performance of socioeconomic agents. The book incisively reviews policy instruments critical for the effective and orderly development of the embedding organizations, and the regulatory framework needed to quicken the appropriation of socioeconomic synergies from digitalization and industry 4.0 technologies. It highlights the importance of collaboration between government, academic and industry partners, as well as makes key recommendations on how to encourage adoption of IR4.0 technologies in the short- and long-term. This book bridges the concepts and applications of digitalization and industry 4.0 and will be a must-read for policy makers seeking to quicken the adoption of its technologies.

Generational Use of New Media (Hardcover, New Ed): Leslie Haddon, Enid Mante-Meijer Generational Use of New Media (Hardcover, New Ed)
Leslie Haddon, Enid Mante-Meijer; Edited by Eugene Loos
R4,295 Discovery Miles 42 950 Ships in 12 - 17 working days

Generational Use of New Media examines and contrasts how younger and older people, representing different generations, engage with the new media that they increasingly encounter in everyday life. Exploring the various assumptions about the degrees to which younger and older people are more or less willing to use, or are capable of using, new media, the social circumstances under which they do so and the very design of those media, this book critically examines the gap that is assumed to exist between younger users of new media and older non-users. Thematically organised and offering comparative analyses of the generational use of new media and technology, this timely volume presents the latest research and rich new empirical material gathered in the EU, USA and Hong Kong, to reflect on societal practices and the practical implications of building a more inclusive information society.

Regional Development through Ecological Business - Unique Cases in Japanese Rural Regions (Hardcover): Makoto Hirano Regional Development through Ecological Business - Unique Cases in Japanese Rural Regions (Hardcover)
Makoto Hirano
R4,427 Discovery Miles 44 270 Ships in 12 - 17 working days

Regional disparity is one of the current pressing social issues. Many countries lack basic infrastructures of establishing a new business or industrial cluster. The book argues that existing arguments which have mostly focused on macroscopic view of economy of society or industries may be misguided. The book delivers a refreshing insight from microscopic view of enterprise/business management and how businesses can achieve sustainable development at enterprise level. The book includes case studies of concrete examples to illustrate how a successful model can be put in place to effect sustainable development at enterprise level. The implementation of sustainable development is also a closely connected knowledge management. This knowledge management looks at intangible assets such as tacit knowledge, social capital, ecological resources, art and so forth. It is also tightly related to regional issues. This book bridges the relationship between knowledge management and regional issues from the standpoint of sustainable development and illustrates how they can be integrated to overcome the constraints to grow. The clarity and well-founded research of the book makes it a useful reference for students, researchers and businesses.

Hooked - How to Build Habit-Forming Products (Hardcover, Ed): Nir Eyal Hooked - How to Build Habit-Forming Products (Hardcover, Ed)
Nir Eyal
R409 R334 Discovery Miles 3 340 Save R75 (18%) Ships in 9 - 15 working days

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Marketing Technologies - Corporate Cultures and Technological Change (Hardcover): Elena Simakova Marketing Technologies - Corporate Cultures and Technological Change (Hardcover)
Elena Simakova
R4,440 Discovery Miles 44 400 Ships in 12 - 17 working days

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.

Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries - The Commercialization of Intellectual Property... Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries - The Commercialization of Intellectual Property (Hardcover, New Ed)
Martin Austin
R4,141 Discovery Miles 41 410 Ships in 12 - 17 working days

Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term. The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others. Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin's book offers a very distinctive perspective on these issues and their solution.

Navigating Digital Transformation in Management (Paperback): Richard Busulwa Navigating Digital Transformation in Management (Paperback)
Richard Busulwa
R1,307 Discovery Miles 13 070 Ships in 9 - 15 working days

Navigating Digital Transformation in Management provides a thorough introduction to the implications of digital transformation for leaders and managers. The book clearly outlines what new or enhanced roles and activities digital transformation requires of them. The book takes a practical approach and shapes an actionable guide that students can take with them into their future careers as managers themselves. With core theoretical grounding, the book explains how the digital transformation imperative requires all organizations to continuously undertake digital business transformation to adapt to ongoing digital disruption and to effectively compete as digital businesses. The book discusses the critical roles managers need to play in establishing, facilitating, and accelerating the day-to-day activities required to build and continuously upgrade these capabilities. Drawing on cutting edge research, this textbook: Explains how digital technology advancements drive digital disruption and why digital business transformation and operating as a digital business are critical to organization survival Unpacks the different digital business capabilities required to effectively compete as a digital business Considers the new or digitally enhanced competencies required of leaders, managers, and their supporting professionals to effectively play their roles in digital transformation Discusses how leaders, managers, and their supporting professionals can keep up with digital technology advancements Unpacks key digital technology advancements, providing a plain language understanding of what they are, how they work, and their implications for organizations Enriched with pedagogical features to support understanding and reinforce learning, such as reflective questions, learning summaries, and case studies, and supported by a suite of instructor materials, this textbook is an ideal choice for teachers that want to enable their information systems, information technology, and digital business students to compete and thrive in the contemporary business environment.

Asking Smarter Questions - How To Be an Agent of Insight (Hardcover): Sam Knowles Asking Smarter Questions - How To Be an Agent of Insight (Hardcover)
Sam Knowles
R4,076 Discovery Miles 40 760 Ships in 9 - 15 working days

The book not only gives leaders the tools to ask the right questions, but it also enables companies to innovate at pace by virtue of the types of questions they ask. The third book in the trilogy that looks at how to make sense and communicate around data and to surface the key issues that can impact performance. Unlike most other books that focus in questioning techniques, this book looks at the complex issues that can arise in business and particularly making sense of and the communication of detailed information.

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