This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

This book offers readers a deeper understanding of the Cyberspace, of how institutions and industries are reinventing themselves, helping them excel in the transition to a fully digitally connected global economy. Though technology plays a key part in this regard, societal acceptance is the most important underlying condition, as it poses pressing challenges that cut across companies, developers, governments and workers. The book explores the challenges and opportunities involved, current and potential future concepts, critical reflections and best practices. It addresses connected societies, new opportunities for governments, the role of trust in digital networks, and future education networks. In turn, a number of representative case studies demonstrate the current state of development in practice.

This book provides a comprehensive review of industry 4.0 and its applications, discussing the history of industry evaluation, including industry 1.0, 2.0, 3.0 and 4.0, and the future structure of industry evaluation. It also examines the effects and impact of various technologies in industry and presents new interdisciplinary business models based on advanced technologies with the help of use cases. Lastly, it highlights the benefits of technological implementation in industry using examples of real-world applications, providing a robust and reliable technological conceptual framework and roadmap for decision-makers in all areas of industry involved transformation.

This book presents SAP Next-Gen, an innovation community for SAP Leonardo. It is intended for next generation business leaders, Chief Digital Officers, Chief Innovation Officers, Chief Information Officers and IT professionals who are defining the vision, strategy, technologies and organizational changes needed to drive their exponential enterprise and to innovate with purpose. The book opens with an introduction to turning bold ideas into reality with a purpose-driven mindset supporting the 17 United Nations Global Goals. Part 1 focuses on what's at stake including Digital - The New Normal, Exponential Growth, and Innovation in the 21st century. Part 2 introduces readers to the SAP Next-Gen matchmaking model, and readers are invited to join SAP Next-Gen clubs for industries, technologies, and methodologies. Readers also learn about the Silicon Valleys of the world, make vs. buy vs. join, and where to learn more and get engaged with SAP Next-Gen. SAP Next-Gen is an innovation community for SAP Leonardo supporting SAP's 355,000+ customers across 25 industries in 180+ countries. SAP Next-Gen enables customers and partners to connect with academic thought leaders, researchers, and students in the SAP Next-Gen network of 3,200+ educational institutions across 111 countries worldwide, as well as with startups, tech community partners, venture firms, purpose driven partners, and SAP experts.

This textbook addresses the conceptual and practical aspects of the various phases of the lifecycle of service systems, ranging from service ideation, design, implementation, analysis, improvement and trading associated with service systems engineering. Written by leading experts in the field, this indispensable textbook will enable a new wave of future professionals to think in a service-focused way with the right balance of competencies in computer science, engineering, and management. Fundamentals of Service Systems is a centerpiece for a course syllabus on service systems. Each chapter includes a summary, a list of learning objectives, an opening case, and a review section with questions, a project description, a list of key terms, and a list of further reading bibliography. All these elements enable students to learn at a faster and more comfortable peace. For researchers, teachers, and students who want to learn about this new emerging science, Fundamentals of Service Systems provides an overview of the core disciplines underlying the study of service systems. It is aimed at students of information systems, information technology, and business and economics. It also targets business and IT practitioners, especially those who are looking for better ways of innovating, designing, modeling, analyzing, and optimizing service systems.

The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.

This book examines knowledge-intensive entrepreneurship (KIE) with a focus on the European textile and apparel industries. The primary purpose is to review the extant academic literature related to the European textile and apparel industries and reflect on that review empirically using a new and robust database on KIE to discover patterns between human capital and strategic entrepreneurial and innovative behavior. According to the Advancing Knowledge-Intensive Entrepreneurship and Innovation for Economic Growth and Social Well-being in Europe (AEGIS) project, KIE is defined as an interface between knowledge generation and diffusion and the productive system. Knowledge-intensive entrepreneurs are thus involved in mechanisms that translate knowledge into innovation, which in turn leads to economic development and growth within an industry and/or region. To date, KIE is often associated with high-tech industries such as aerospace, computer engineering, automotive or telecommunications. For this reason, few studies have been conducted that specifically examine KIE as an avenue for firm or sector growth in the textile and apparel industries. However, new studies have positioned these industries as ones in which KIE can foster growth through innovation, and where products and processes are often evaluated within a knowledge-based framework. Building on this growing literature base, this volume explores potential policies and strategies for driving innovation and growth at the firm and industry levels in Europe and other regions, including the United States.

This book aims to address how nanotechnology risks are being addressed by scientists, particularly in the areas of human health and the environment and how these risks can be measured in financial terms for insurers and regulators. It provides a comprehensive overview of nanotechnology risk measurement and risk transfer methods, including a chapter outlining how Bayesian methods can be used. It also examines nanotechnology from a legal perspective, both current and potential future outcomes. The global market for nanotechnology products was valued at $22.9 billion in 2013 and increased to about $26 billion in 2014. This market is expected to reach about $64.2 billion by 2019, a compound annual growth rate (CAGR) of 19.8% from 2014 to 2019. Despite the increasing value of nanotechnologies and their widespread use, there is a significant gap between the enthusiasm of scientists and nanotechnology entrepreneurs working in the nanotechnology space and the insurance/regulatory sector. Scientists are scarcely aware that insurers/regulators have concerns about the potential for human and environmental risk and insurers/regulators are not in a position to access the potential risk. This book aims to bridge this gap by defining the current challenges in nanotechnology across disciplines and providing a number of risk management and assessment methodologies. Featuring contributions from authors in areas such as regulation, law, ethics, management, insurance and manufacturing, this volume provides an interdisciplinary perspective that is of value to students, academics, researchers, policy makers, practitioners and society in general.

This book offers readers a simple, attractive, detailed knowledge of TRIZ and applied TRIZ, Technology for Innovation.The genius of Genrich Altshuller and his many followers created TRIZ by using the best practices of thousands of most talented engineers and scientists, which made our technological civilization. TRIZ is a science and philosophy for new system creation and existing systems development, and related problem-solving. TRIZ helps to create the best possible solutions for even the most critical problems. TRIZ is the best we have today on our Planet for industry, technology, business, and education development.As a life philosophy, TRIZ helps realize every human being's privilege and obligation to be a creative person and live a creative and successful life. Applied TRIZ, Technology for Innovation is the process of using all parts of TRIZ combined with other proven design development methods and best practices of effective project teams for a system (products, devices, technologies, services) development and problem-solving.Technology for Innovation is applying through individual innovation Roadmaps for project creation and problem-solving.The structure and content of the book follow the standards and requirements of the curriculum for Universities. This book is a textbook for students and teachers at the university and high school level and a practical handbook for any manager, engineer, and specialist involved in product and technology development. Of course, the author believes it will also be beneficial and enjoyable to anyone with an inquiring mind, irrespective of age, and specialty.

Sustainable innovation (SI) is considered to be a key driver of societal progress in an era of enormous economic, environmental and societal challenges, and the uncertainties and future consequences that come with them. This book provides evidence, insights and reflections related to specific issues of governance, the management of sustainable innovation and applying a multi-level, multi-stakeholder approach to sustainable innovation analysis. Building on the European Commission (EU) funded research project "Public Participation in Developing a Common Framework for the Assessment and Management of Sustainable innovation" (CASI), it presents tools for assessing and managing sustainable innovation, and reflects on SI-related policies as well as citizens' aspirations. The book is intended for scholars in the field of sustainable innovation, as well as to policymakers, innovators, students and citizens.

This book discusses the use, economic importance and impact of Information and Communication Technologies (ICT) in public and private Sudanese universities. The author provides an in-depth analysis of the economic impact of ICT from the demand perspective as well as from the public-private perspective. This book also examines the status, pattern, structure, trend and determinants of the demand for ICT in public and private Sudanese universities. It investigates the economic impacts of the uses of ICT, the potential opportunities and challenges that ICT is expected to create for public and private Sudanese universities, and explains the role of ICT in facilitating the production, creation and transfer of knowledge in Sudanese universities.

When we talk about clusters, it's the fabulous destiny of Silicon Valley that first comes to mind - the place where entrepreneurs and policymakers alike flock. But do we really understand the complex mechanics of these clusters? What tools can economics and other related disciplines use to analyze their performance? When it comes to spending taxpayer money to support cluster development, do benefits actually exceed costs? This book provides a synthesis of cluster theory and presents methodologies to analyze their structure and performance. It also contains insights into how to renew regional innovation policy. The French edition of this volume was granted Best Book in Economics 2016 by The French Association of Economics (AFSE)

This proceedings volume explores the socio-economic dimension of the heritage sector from a broad, interdisciplinary perspective. Featuring contributions from the 2016 ALECTOR International Conference held in Istanbul, Turkey, this book presents current theoretical and empirical research related to such topics as: R&D and ICT in tourism; heritage products and services; climate change; finance and tourism; cultural communication; anthropological cultural heritage; and heritage management. Collectively, the papers presented in this book provides methodologies, strategies and applications to measure the socio-economic dimension of the heritage sector and also good practices in the heritage sector that drive regional, cultural and economic development and sustainability. The EU Neighbourhood Info Centre (ENPI) Cross-Border Cooperation (CBC) Black Sea project "Collaborative Networks of Multilevel Actors to Advance Quality Standards for Heritage Tourism at Cross Border Level", or ALECTOR, focuses on different types of heritage assets as a means to invest in human capital and tourism innovation in order to achieve socio-economic development and cooperation with social partners in the Black Sea region. Featuring collaborations from Greece, Romania, Bulgaria, Moldova Ukraine, Georgia and Turkey, the project proposes a cognitive and educational framework for using a region's assets, which would guide final beneficiaries (regions, communities, SMEs) to identify, signify, valorize and manage their natural and cultural resources, in order to use heritage potential as a vehicle for tourism. Presenting case studies of successful initiatives, the enclosed papers are divided into two parts: * Part I: Economics of Heritage features innovative research results on the heritage and tourism topics from countries such as Bulgaria, Croatia, Russia, and Romania * Part II: Best Practices features best practices, experiences, and promotion plans for cultural heritage through tourism from countries such as Bulgaria, Republic of Moldova, Turkey, Russia, and Romania

This book provides fresh insights into the cutting edge of multimedia data mining, reflecting how the research focus has shifted towards networked social communities, mobile devices and sensors. The work describes how the history of multimedia data processing can be viewed as a sequence of disruptive innovations. Across the chapters, the discussion covers the practical frameworks, libraries, and open source software that enable the development of ground-breaking research into practical applications. Features: reviews how innovations in mobile, social, cognitive, cloud and organic based computing impacts upon the development of multimedia data mining; provides practical details on implementing the technology for solving real-world problems; includes chapters devoted to privacy issues in multimedia social environments and large-scale biometric data processing; covers content and concept based multimedia search and advanced algorithms for multimedia data representation, processing and visualization.

The practical approached championed in this book have led to increasing the quality on many successful products through providing a better understanding of consumer needs, current product and process performance and a desired future state. In 2009, Frank Rossi and Viktor Mirtchev brought their practical statistical thinking forward and created the course "Statistics for Food Scientists". The intent of the course was to help product and process developers increase the probability of their project's success through the incorporation of practical statistical thinking in their challenges. The course has since grown and has become the basis of this book.

This book is the first in a series on Chinese management based on the Global Chinese Management Conferences (from 2015 to 2017), an annual conference organized by the Sun Tzu Art of War Institute. The first volume is by FOO Check Teck, professor at Fudan and Hunan University and founding editor of Chinese Management Studies (SSCI), who encourages readers to broaden their minds to embrace the Universe as a Community. The book argues that the lives of all beings are worth preserving and urges the academic community to recognize the ideologies at heart of management and to see research as a deep, reflective thinking process that goes far beyond the testing of hypotheses - great works, lasting 2,500 years are the result of deep reflection upon experiences. It also calls for the re-framing of management integration of a variety of ideological strands, typically in topics in MBA or MPA programs: earnings, mobility of human capital, complex adaptive systems, HRM (in small high-tech firms), technology standardization, Xin (trust: labor relations), multi-leveling, re-forming (hospitals), He-Xie (doctoral work), upgrading (automobile industry). The major consequential consideration must be what it means for people.

This book examines the introduction of smart technologies into public administrations and the organizational issues caused by these implementations, and the potential of information and communication technologies (ICTs) to rationalize and improve government, transform governance and organizational issues, and address economic, social, and environmental challenges. Cities are increasingly using new technologies in the delivery of public sector services and in the improvement of government transparency, business-led urban development, and urban sustainability. The book will examine specific smart projects that cities are embracing to improve transparency, efficiency, sustainability, mobility, and whether all cities are prepared to implement smart technologies and the incentives for promoting implementation. This focus on the smart technologies applied to public sector entities will be of interest to academics, researchers, policy-makers, public managers, international organizations and technical experts involved in and responsible for the governance, development and design of Smart Cities.

Interdisciplinarity has seemingly become a paradigm for modern and meaningful research. Clearly, the interdisciplinary modus of deliberation enables to unfold relevant but quite different disciplinary perspectives to the reflection of broader scientific questions or societal problems. However, whether the comprehensive results of interdisciplinary reflection prove to be valid or to be acceptable in trans-disciplinary terms depends upon certain preconditions, which have to be fulfilled for securing scientific quality and social trust in advisory contexts. The present book is written by experts and practitioners of interdisciplinary research and policy advice. It analyses topical and methodological approaches towards interdisciplinarity, starting with the current role of scientific research in society. The volume continues with contributions to the issues of knowledge and acting and to trans-disciplinary deliberation. The final conclusions address the scientific system as substantial actor itself as well as the relevant research and education politics.

This third volume on detox fashion highlights sustainable wastewater treatment methods, as well as techniques used by and the adoption of detox strategies by different brands in the textile sector. These aspects are addressed in three central chapters: Sustainable Wastewater Treatment Technologies; Review of the Utilization of Plant-based Natural Coagulants as Alternatives to Textile Wastewater Treatment; and New Waste Management through Collaborative Business Models for Sustainable Innovation.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

This book is at the cutting edge of the ongoing research in bioeconomy and encompasses both technological and economic strategies to master the transformation towards a knowledge- and bio-based production system. The volume combines different international perspectives with approaches of the various fields of research. Bioeconomy is one of the future concepts of an economy which, while based on renewable biological resources, also predicts economic growth. Starting from a growth-economic as well as knowledge- and innovation-economic perspective the contributions give an overview of different existing patterns and cases and describe the basic prerequisites for the bioeconomy transformation. Therewith, the volume is a resource for experts and newcomers in the field of bioeconomy giving insight into the life cycle of bio-based products, detailing the latest advancements and how to turn them into economic growth.

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

These proceedings gather selected peer-reviewed papers from the 11th World Congress on Engineering Asset Management (WCEAM), which was held in Jiuzhaigou, China, on 25-28 July, 2016. These proceedings cover a wide range of topics in engineering asset management, including: * strategic asset management; * condition monitoring and diagnostics; * integrated intelligent maintenance; * sensors and devices; * information quality and management; * sustainability in asset management; * asset performance and knowledge management; * data mining and AI techni ques in asset management; * engineering standards; and * education in engineering asset management. The breadth and depth of these state-of-the-art, comprehensive proceedings make them an excellent resource for asset management practitioners, researchers and academics, as well as undergraduate and postgraduate students.

This volume deals with the role and impact of technology on the economy and society. The papers on corporate dimensions address the impact of patents, determinants of innovative activities, differential behaviour of multinationals, industrial groups and other firms with regard to innovations and technology. In contrast, the papers on social dimensions chiefly deal with the role of technology in reducing inequality. The majority of the papers employ econometric techniques and other statistical methods, and many are based on primary data. The studies emphasise the importance of innovations (especially patents) and human capital in influencing productivity across Indian states, the significance of patenting in determining the efficiency of firms, the role of business groups in promoting innovations, differences in the technological characteristics of multinational and domestic firms, and how mergers and acquisitions can promote R&D. The papers on social dimensions analyse how innovative activities can shape employment, the impact of technology on poverty, the socioeconomic characteristics of mobile phone ownerships, use of information and communications technologies at educational institutions, and the influence of Synchronous Technologies in reducing access to teaching programmes. The studies show that those Indian states that have invested in human capital and technology experienced higher labour productivity. Further, the studies establish a positive correlation between R&D spending and employment. Lastly, they demonstrate that the adoption of agriculture-related technologies can have a significant impact on rural poverty and consumption expenditures.

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and at the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at Design Thinking, its innovation processes and methods, the book covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and wicked problem solutions, to creative collaboration in the real world, and the interplay of designers and engineers. But the topics go beyond this in their detailed exploration of Design Thinking and its use in IT systems engineering fields, or even from a management perspective. The authors show how these methods and strategies actually work in companies, introduce new technologies and their functions, and demonstrate how Design Thinking can influence such unexpected topics as marriage. Furthermore, readers will learn how special-purpose Design Thinking can be used to solve wicked problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities - so is Design Thinking. Accordingly, Design Thinking is not merely the result of special courses nor of being gifted or trained: it's a way of dealing with our environment and improving techniques, technologies and life.