This book examines how to optimize design management processes in
order to produce innovation within organizations. It first looks at
how to harvest a culture of design and then examines topics
specific to product and service design. Individual chapters provide
anecdotes drawn from leading design-oriented firms, and best
practices based on cutting-edge, scientific research. This book's
unique blend of theory and application will offer students,
scholars, and managers valuable insight on how organizations can
revolutionize their design processes and leverage their approach to
create groundbreaking products and services.
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