The Design Imperative - The Art and Science of Design Management (Hardcover, 1st ed. 2019)

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	June 2018
First published:	2019
Authors:	Steven Chen
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	233
Edition:	1st ed. 2019
ISBN-13:	978-3-319-78567-7
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	3-319-78567-2
Barcode:	9783319785677

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