The untold story of the power industry's efforts to electrify growing numbers of farms in the years before the creation of Depression-era government programs. Even after decades of retelling, the story of rural electrification in the United States remains dramatic and affecting. As textbooks and popular histories inform us, farmers obtained electric service only because a compassionate federal government established the Tennessee Valley Authority and the Rural Electrification Administration (REA) during the Great Depression of the 1930s. The agencies' success in raising the standard of living for millions of Americans contrasted with the failure of the greedy big-city utility companies, which showed little interest in the apparently unprofitable nonurban market. Traditional accounts often describe the nation's population as split in two, separated by access to a magical form of energy: just past cities' limits, a bleak, preindustrial class of citizens endured, literally in near darkness at night and envious of their urban cousins, who enjoyed electrically operated lights, refrigerators, radios, and labor-saving appliances. In Powering American Farms, Richard F. Hirsh challenges the notion that electric utilities neglected rural customers in the years before government intervention. Drawing on previously unexamined resources, Hirsh demonstrates that power firms quadrupled the number of farms obtaining electricity in the years between 1923 and 1933, for example. Though not all corporate managers thought much of the farm business, a cadre of rural electrification advocates established the knowledge base and social infrastructure upon which New Deal organizations later capitalized. The book also suggests that the conventional storyline of rural electrification remains popular because it contains a colorful hero, President Franklin D. Roosevelt, and villainous utility magnates, such as Samuel Insull, who make for an engaging-but distorted-narrative. Hirsh describes the evolution of power company managers' thinking in the 1920s and early 1930s-from believing that rural electrification made no economic sense to realizing that serving farmers could mitigate industry-wide problems. This transformation occurred as agricultural engineers in land-grant universities, supported by utilities, demonstrated productive electrical technologies that yielded healthy profits to farmers and companies alike. Gaining confidence in the value of rural electrification, private firms strung wires to more farms than did the REA until 1950, a fact conveniently omitted in conventional accounts. Powering American Farms will interest academic and lay readers of New Deal history, the history of technology, and revisionist historiography.

Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This is why culture-shaping and change programs in organizations often amount to little more than sloganeering with minimal impact on the lived experience of employees. This book bridges the gap between the latest research on cognitive science and culture, providing a valuable guide for change leaders, CEOs, and practitioners on how to sustainably work with and change this important resource. It answers many of the major questions that have plagued culture work, such as: Why so many CEOs and management consultants preach culture change when so few culture interventions actually succeed Why CEOs persist in believing "culture starts at the top" when virtually no research in anthropology supports that claim Why most culture shaping approaches have no answer for how to affect culture in global companies Why culture doesn't cause us to do anything, yet we persist in believing that somehow it does Why so many culture-shaping projects focus on corporate values despite the fact modern science shows why changing personal values is exceedingly difficult What we are learning about culture from the last 30 years of cognitive science gives us the foundation for far more impactful and sustainable interventions than have been possible to date. This book explains why, showing how everyday business practices well beyond HR are key to culture change. Why? Because the brain's synaptic plasticity can only be altered through new sustained and widespread organizational habits and routines. This groundbreaking, practical guide will show you finally how to realize the full power of culture as a transformational, empowering, and competitive resource.

Of the more than $300 billion spent on plant maintenance and operations, U.S. industry spends as much as 80 percent of this amount to correct chronic failures of machines, systems, and people. With machines and systems becoming increasingly complex, this problem can only worsen, and there is a clear and pressing need to establish comprehensive equipment management programs that incorporate the diverse considerations that are essential to effective maintenance. Engineering Maintenance: A Modern Approach presents a cradle-to-grave strategy to preserve equipment function, avoid the consequences of failures, and ensure the productive capacity of equipment. Moving well beyond traditional approaches, this strategy incorporates quality and safety, human error, and software maintenance considerations along with costing, reliability, and maintainability. From specialized books and technical articles, the author has gathered and integrated the latest advances in engineering maintenance into practical, step-by-step plans designed to optimize maintenance activities, extend equipment life, and minimize failures. The elimination of chronic failures through effective maintenance can reduce maintenance costs by 40 to 60 percent. Engineering Maintenance: A Modern Approach not only collects recent advances into a single volume, but also directs you on a path that can lead to a more successful, cost-effective maintenance program.

Full colour and with detailed diagrams and clear descriptions Suits further education students and lecturers operating in the automotive industry. Key words, definitions and safety call outs make it easier for all students to learn what is most important

This book provides an introduction to the Human Centred Design of autonomous vehicles for professionals and students. While rapid progress is being made in the field of autonomous road vehicles the majority of actions and the research address the technical challenges, with little attention to the physical, perceptual, cognitive and emotional needs of humans. This book fills a gap in the knowledge by providing an easily understandable introduction to the needs and desires of people in relation to autonomous vehicles. The book is "human centred design" led, adding an important human perspective to the primarily technology-driven debates about autonomous vehicles. It combines knowledge from fields ranging from linguistics to electrical engineering to provide a holistic, multidisciplinary overview of the issues affecting the interactions between autonomous vehicles and people. It emphasises the constraints and requirements that a human centred perspective necessitates, giving balanced information about the potential conflicts between technical and human factors. The book provides a helpful introduction to the field of design ethics, to enhance the reader's awareness and understanding of the multiple ethical issues involved in autonomous vehicle design. Written as an accessible guide for design practitioners and students, this will be a key read for those interested in the psychological, sociological and ethical factors involved in automotive design, human centred design, industrial design and technology.

-A comprehensive text for students and professionals on an essential and emerging area of knowledge and skills for today's technical communication professions -Covers a growing area of focus for the field of technical communication, with relevance to digital marketing, social media publishing, and other professional fields -The first core textbook in this area designed to cover a full range of content strategy skills and practices

Covers heat transfer techniques in utilization of base fluids application of phase change materials (PCMs) Describes preparation and characterization of nanofluids and nano based PCMs Explains how nanoscience can be utilized in heat transfer studies Reviews conventional heat transfer fluids

Logistics refers to the processes that start with resources and their acquisition, storage, and transportation to their destination. The concept is crucial in business -- particularly for the manufacturing sector -- to understand, manage, and control how resources are handled and progress through the whole supply chain. Now, there is a strong trend to focus on sustainability and eco-friendly solutions in logistics. Processes based on both technology and management need innovations and detailed implementation steps to achieve a satisfactory level of sustainability. This book explores how and where innovations can be implemented to provide a wide approach to sustainability in logistics. It addresses the main challenges affecting modern and sustainable logistics and supply chains and is organized according to six main themes: supply chain management; information intelligent hubs (e.g. warehouse and cities); sustainable transportation; technology for logistics; reverse logistics; and city logistics. The key results presented are based on both extensive types of research and business cases. The overarching advanced logistics and supply chain concepts at the heart of this book contribute to a sustainable intelligent logistics and transport system by making it more efficient, reliable, environmentally friendly, and competitive. Essentially, this book presents the most current research related to sustainability in logistics activities and addresses the theoretical background of sustainability and its significance for logistics, the challenges in supply chains and transportation, and possible solutions for more sustainable logistics systems.

The first biography of a pioneering scientist who made significant contributions to our understanding of dark matter and championed the advancement of women in science. One of the great lingering mysteries of the universe is dark matter. Scientists are not sure what it is, but most believe it's out there, and in abundance. The astronomer who finally convinced many of them was Vera Rubin. When Rubin died in 2016, she was regarded as one of the most influential astronomers of her era. Her research on the rotation of spiral galaxies was groundbreaking, and her observations contributed significantly to the confirmation of dark matter, a most notable achievement. In Vera Rubin: A Life, prolific science writers Jacqueline Mitton and Simon Mitton provide a detailed, accessible overview of Rubin's work, showing how she leveraged immense curiosity, profound intelligence, and novel technologies to help transform our understanding of the cosmos. But Rubin's impact was not limited to her contributions to scientific knowledge. She also helped to transform scientific practice by promoting the careers of women researchers. Not content to be an inspiration, Rubin was a mentor and a champion. She advocated for hiring women faculty, inviting women speakers to major conferences, and honoring women with awards that were historically the exclusive province of men. Rubin's papers and correspondence yield vivid insights into her life and work, as she faced down gender discrimination and met the demands of family and research throughout a long and influential career. Deftly written, with both scientific experts and general readers in mind, Vera Rubin is a portrait of a woman with insatiable curiosity about the universe who never stopped asking questions and encouraging other women to do the same.

The Design Thinking Life Playbook is for anyone who wants to have a fulfilling and joyful future. It s for all those who want to initiate change through self-empowerment and have the courage to think, act, and take advantage of their opportunities proactively. Whether you want to change your career, form healthier, stronger relationships, or plan the next stages of your life, this book will guide you to something better. Authors Michael Lewrick, Larry Leifer, and Jean-Paul Thommen are leading design thinking experts in the U.S., Europe, and Asia. Michael Lewrick, Ph.D., is a featured speaker and teaches design thinking at various universities. With Leifer, Lewrick co-authored the international bestseller The Design Thinking Playbook as well as The Design Thinking Toolbox. Stanford Professor Larry Leifer, Ph.D., is one of the most influential personalities and pioneers in design thinking. Professor Jean-Paul Thommen, Ph.D., from the University of Zurich, is an expert on leadership, organizational development, and business ethics.

This volume tells the singular story of an uncanny object at the cusp of art and science: a 450-year-old automaton known as “the monk.” The walking, gesticulating figure of a friar, in the collection of the Smithsonian Institution’s National Museum of American History, is among the earliest extant ancestors of the self-propelled robot. According to lore from the court of Philip II of Spain, the monk represents a portrait of Diego de Alcalá, a humble Franciscan lay brother whose holy corpse was said to be agent to the miraculous cure of Spain’s crown prince as he lay dying in 1562. In tracking the origins of the monk and its legend, the authors visited archives, libraries, and museums across the United States and Europe, probing the paradox of a mechanical object performing an apparently spiritual act. They identified seven kindred automata from the same period, which, they argue, form a paradigmatic class of walking “prime movers,” unprecedented in their combination of visual and functional realism. While most of the literature on automata focuses on the Enlightenment, this enthralling narrative journeys back to the late Renaissance, when clockwork machinery was entirely new, foretelling the evolution of artificial life to come.

The book introduces scientists and graduate students to superconductivity, and highlights the differences arising from the different dimensionality of the sample under study. It focuses on transport in one-dimensional superconductors, describing relevant theories with particular emphasis on experimental results. It closely relates these results to the emergence of various novel fabrication techniques. The book closes by discussing future perspectives, and the connection and relevance to other physical systems, including superfluidity, Bose-Einstein condensates, and possibly cosmic strings.

The twenty-one contributions to About: Designing draw on a rich variety of methodological positions, research backgrounds and design disciplines including architecture, product design, engineering, applied linguistics, communication studies, cognitive psychology, and discourse studies. Collectively these studies comprise a state-of-the-art overview of design thinking research. About: Designing will be of interest to design researchers at any level, as well as specialists in a broad range of design disciplines and social studies.

First book to introduce strain engineering in the design of flexible and stretchable electronic devices Computer aided microelectronics education to enhance students learning Presents detailed examples of two- and three-dimensional process and device simulation Broad coverage spanning conventional to the state-of-the-art stress- and strain-engineered devices at 7 nm and smaller technology nodes

Highly detailed and elaborate, this book is written explicitly for the purpose of professionals who work with gypsum in various technical and consumer-centric fields. It emphasises technical specifications of gypsum and associated products focusing on particular applications in industries such as construction, decoration, medicine, dentistry, architecture, chemical product manufacturing, arts, cooking, cosmetics, and agriculture. The book takes into account different chemical, physical, and biological characteristics and the relevance of gypsum and its extended applications.

This book covers a wide range of topics in polymer rheology. These are: Basic Principles, parameters, systems and applied mathematical models used in the rheological studies Melt flow analysis of different non-Newtonian fluids in laminar flow, transition between laminar and turbulent flow and modified Reynolds number The effects of different physical and molecular parameters on purely viscous rheological response of polymer melts and solutions Principles of rheometery and different types of viscometers and on-line rheometers The static and dynamic viscoelastic response of the polymer melts and solutions, viscoelasticity, mechanical models and Boltzmann superposition principle Molecular structure - viscoelasticity relationship and linear and non-linear viscoelasticity Effects of different processes, materials parameters like temperature, fillers (micro and nano-fillers) and molecular parameters like MW, MWD The role of rheology in polymer processing in different equipment Modified power law constants and two range power law constants for a large number of polymers, rheology software program in Java, comparison of different polymer rheological models using the rheology software and answers to the problems The book will be very useful to both undergraduate and postgraduate students, as well as teachers and practicing rheologists.

Most photovoltaic (PV) installations utilise heavy conventional glass or polycarbonate panels, and even newly developed thin plastic or metal films for PV cell use may fracture during both construction and application. Textile fabrics, the most widespread flexible materials in everyday use, offer a solution to the need for lightweight, flexible solar PV generators. Solar Textiles: The Flexible Solution for Solar Power is about the incorporation and operation of solar cells on textile fabrics. The combination of textile manufacturing and solar PV cell technology opens up further avenues for both the textile and semiconductor industries. Thus, this book reflects the progressively increasing commercial interest in PV cell technology and the versatility that their integration in textiles provides. Discusses textiles as electrical substrates Explains the photovoltaic effect and associated parameters Offers special consideration of solar cells on textiles Compares fibres and fabrics and how to implement PV activity on a textile Describes manufacturing methods outside of semiconductor technology Includes applications open only to textiles This work is aimed at textile technologists, electronic engineers, solar technologists, civil engineers and designers in building fabrics and architecture.

The applications of nanoparticulate drug delivery have gained significant attention in cancer diagnosis and treatment. Owing to their unique features and design, nanomedicines have made remarkable progress in eliminating dreadful tumors. Research in cancer nanomedicine spans multitudes of drug-delivery systems that include high tumor-targeting ability, sensitivity toward tumor microenvironments, and improved efficacy. Various nanocarriers have been developed and approved for anti-tumor drug targeting. These nanocarriers, such as liposomes, micelles, nanotubes, dendrimers, and peptides, offer several advantages including high selectivity, multifunctionality, specificity, biocompatibility, and precise control of drug release. This book provides complete information about each aspect of nanomaterials and nanotherapeutics, including synthesis, analysis, disease diagnosis, mechanistic insight, targeted drug delivery, and clinical implications in a concise and informative way. It presents simple and reader-friendly representations of the mechanisms of action of nanomaterials on cellular targets and highlights the challenges in targeted drug delivery with ongoing chemotherapeutic drugs.

Updates content and introduces topics such as business changes and outsourcing. Addresses new cyber security risks such as IoT and Distributed Networks (i.e., blockchain). Covers strategy based on the OODA loop in the cycle. Demonstrates application of the concepts through short case studies of real-world incidents chronologically delineating related events. Discusses certifications and reference manuals in cyber security and digital forensics. Includes an entire chapter on tools used by professionals in the field.

Covers detailed state-of-the-art of specific chemiresistive sensing materials Presents novel nano-material platforms and concepts for resistive gas sensing Reviews pertinent aspects of smart sensors and IoT sensing Explains nanotechnology enabled experimental findings, and future directions of smart gas sensing technology Explores implication of latest advancements such as IoT in Gas sensors, and nanogenerators

-Covers advanced applications of ferromagnetic nanomaterials in various areas. -Provides novel approaches used to induce and tune ferromagnetism in nanomaterials for spintronic devices. - Explores newer nanomaterials including emerging 2D nanomaterials for their wide applications ranging from devices to biomedicals. -Provide new directions to scientists, researchers, and students to better understand the principle, technologies, and applications of nanomagnetism.

The first book to explore the potential of tunable functionalities in organic and hybrid materials in a unified manner. The highly experienced editor and team of top-notch contributors review all relevant aspects of this exciting materials class, covering the design, synthesis and/or fabrication, properties and applications. The broad topical scope includes organic polymers, liquid crystals, gels, nanocomposites of metallic, semiconducting and carbon nanomaterials, magnetic materials, metal-organic frameworks, perovskites, luminescent and photochromic materials, chiral and self-healing materials. For materials scientists as well as organic, inorganic, solid state and polymer chemists.

This book provides an introduction to the physics of nanoelectronics, with a focus on the theoretical aspects of nanoscale devices. The book begins with an overview of the mathematics and quantum mechanics pertaining to nanoscale electronics, to facilitate the understanding of subsequent chapters. It goes on to encompass quantum electronics, spintronics, Hall effects, carbon and graphene electronics, and topological physics in nanoscale devices.
Theoretical methodology is developed using quantum mechanical and non-equilibrium Green s function (NEGF) techniques to calculate electronic currents and elucidate their transport properties at the atomic scale. The spin Hall effect is explained and its application to the emerging field of spintronics - where an electron s spin as well as its charge is utilised - is discussed. Topological dynamics and gauge potential are introduced with the relevant mathematics, and their application in nanoelectronic systems is explained. Graphene, one of the most promising carbon-based nanostructures for nanoelectronics, is also explored.
Begins with an overview of the mathematics and quantum mechanics pertaining to nanoscale electronicsEncompasses quantum electronics, spintronics, Hall effects, carbon and graphene electronics, and topological physics in nanoscale devicesComprehensively introduces topological dynamics and gauge potential with the relevant mathematics, and extensively discusses their application in nanoelectronic systems"

Showcases the state-of-the-art research in the area of AI with specific consideration to engineering, management and safety of civil construction. Offers detailed insights towards applying AI into design, construction and maintenance of infrastructure Leverages the various sub-disciplines of AI to arrive at modern, smart, and safe infrastructure as well as achieve a synergy between users/commuters and such structures. Covers practical case studies of primary interest to students, researchers, engineers, social scientists and government officials.