University websites hold considerable power for reaching prospective students via a cost-effective means as many view the Internet as the great equalizer among institutions. Unlike traditional forms of marketing, the quality of a website does not have to be limited by university size or budget as the price of accessing the medium and distributing the message can be equal for all. Therefore, in terms of marketing activities, websites have the potential to remove the disparity between what larger universities are able to accomplish and what smaller ones would like to achieve. But establishment of a website provides no guarantee that visitors, especially prospective students, will find what they seek within a reasonable time frame. Therein rests the dilemma for institutions - failure to locate desired information or difficulty negotiating the site might, and likely do, lead prospective students to exit. The focus of this research study was two-fold: to evaluate the extent to which university websites use relationship marketing techniques to communicate with prospective students and to evaluate the usability of these sites. This book is addressed to professionals in higher education responsible for student recruitment and marketing.

"Adding Ajax" is ideal for intermediate to advanced web developers who are worried and confused about Ajax, thinking that it will force them to start over with their craft. This refreshing guide will calm those fears by offering an entirely new approach to the topic. Rather than introduce Ajax as a completely new way of doing things, this book shows you how to integrate Ajax with existing sites, and does so by building to Ajax rather than building from an Ajax foundation. By reading this book, you will learn how Ajax allows you to create "rich" web applications, but more importantly, you'll see how the practices you already follow feed right into Ajax - and that, in most cases, you already work with the technologies involved. Adding bits and pieces often makes much more sense than tearing down and rebuilding, and you'll learn to integrate Ajax with your usual process. This book: provides an overview of the Ajax technologies, and the importance of developing a strategy for change to your site before sitting down to code; offers nuts and bolts coverage of the heart and soul of Ajax: how to work with the XMLHttpRequest object; introduces and demonstrates several of the more important Ajax libraries, including Prototype, script.aculo.us, rico, Mochikit, and so on; and gets into the interactive element that is Ajax, including how to work with events and event handlers that work across browsers. It also explores the concept of web page as space, and covers three popular approaches to managing web space; explains how to make data updates, including adding new data, deleting, and making updates, all from within a single page; explore the effects Ajax has on the Web -- breaking the back button, losing browser history, dynamic effects that disappear when the page is refreshed, and more; covers advanced CSS effects, including drag and drop 'scroll bars', pagination, and the use of SVG and the Canvas object; and explores mashups - Ajax's ability to bring in different web services, and combine the data in any number of ways, directly in our web pages. At the end of "Adding Ajax", there's reflection on whether starting over might be a fun idea, but by then you should be much more comfortable with it.

As Web-based interactive 3D graphics, popularly referred to as Virtual Reality (VR), continue to become more affordable, research and development groups in various fields have been adopting Web-based VR technology. Despite substantial adoption, how and how much the technology benefits target users and the providers who choose to adapt the technology is not well understood. Previous research has established that VR provides users with unique human-computer interaction. However, little is known about how users experience the Web-based VR technology and how user-system interaction contributes to system usability. This book investigates user perception of Webbased VR comparing to conventional 2D graphics and system usability affected by the user-system interaction process. The impact of Web-based VR on system usability was empirically examined from an integrated view of technology acceptance in information systems and human-computer interaction. In addition, the impact of user characteristics on user-system interaction while using a VR system was examined. This book provides new knowledge about usability, sense of presence and technology acceptance in VR and provides insights for future research, which should be important to anyone designing, developing and evaluating a VR system in general and to an electronic commerce or market research system in particular.

TypoScript is a declarative programming language that offers developers, administrators, and designers full control over the configuration of TYPO3 and its template engine. Only with a good command of TypoScript can you leverage the powerful capabilities of the TYPO3 engine, to customize and control all aspects of your TYPO3 sites. If you're serious about TYPO3 as your content platform, you need to master TypoScript. Free, open-source, flexible, and scalable, TYPO3 is one of the most powerful PHP content management systems. It is well suited for creating intranets and extranets for the enterprise. While providing an easy-to-use web interface for non-technical authors and editors of content, its messaging and workflow system enable shared authoring and collaboration. TYPO3 provides flexible and powerful interfaces for both content editors and administrators, giving them full control of the core aspects the system. However for developers who need to customize the system, TYPO3 offers a powerful configuration language called TypoScript. complex applications with TYPO3 and gives developers full control over the configuration of TYPO3 and its template engine. TypoScript enables the complete output template to be created and manipulated, giving you full control over the layout of the site. TypoScript also allows you to integrate dynamic contents, JavaScript-based menus, Flash, Graphics, etc. with ease. You have maximum control over the design of the website and can control all options that would otherwise be addressed by HTML-simple text output, formatting, and much more. TypoScript also allows you to generate graphics at run time and display different content dynamically. Written in a clear, easy-to-read style, the book provides step-by-step instructions on using TypoScript for TYPO3 website development, template and extension development, and back-end and front-end administration. Each topic is tackled in a clear and practical way with many examples to develop your skills. This book is suitable for TYPO3 developers, administrators, and designers who want to develop fully featured TYPO3 websites using the power of TypoScript. experience is useful, though not essential for using this book. TABLE OF CONTENTS SUMMARY 1. Introduction to TypoScript 2. Getting to Know TypoScript 3. Tools and Editors 4. Design Templates 5. Templates 6. Working with Graphics 7. Menus 8. Frames 9. Forms 10. TypoScript and SQL 11. Extensions 12. Barrier Freedom 13. Fine Tuning 14. Customizing the Back End with TSConfig 15. TypoScript Reference

A well-structured and example-rich tutorial to creating websites using Mambo that is perfect for new Mambo users needing a clear a reassuring guide to this simple and yet powerful PHP and MySQL-based Open Source website content management system. Mambo is a mature and fully featured open-source Content Management System (CMS). Mambo is easy to use at the entry level for creating basic websites, while having the power and flexibility to support complex web applications. Mambo implements the core requirements of a full-featured CMS. It has a powerful and extensible templating system, user access control, content approval, rich administrative control, and content display scheduling. New features and extensions are added to the core system, with many more being available and supported by the community. This book targets the 4.6 release of Mambo, and takes you through creating an example website. Beginning with a discussion of the requirements for the example site, the site unfolds as you progress through the chapters, learning more about Mambo, and how to complete the tasks needed to build the site. learn about Mambo's main elements as you work your way around its web-based administration area. As soon as you're familiar with the general principles and behavior of Mambo, it's time to pile on the features for your site; adding modules and components, uploading images and other resources, and managing templates. You will learn to use Mambo's powerful Universal Installer to effortlessly install add-ons that are not part of the standard distribution. The pages on your site, how they are displayed, and who can see them, are determined by Mambo's menu system. With many examples of the different types of menu items, the book will lead you through the important tasks of creating menu items, and help you understand how these choices structure the pages on your site and ease your visitors' navigation. You will see how to organize and enter your content into Mambo, and how to manage and edit this organization and your pieces of content. As we tackle user management, you will see how Mambo allows you to set up user accounts with different permissions, including a set of special users who can author or edit content. submitted by these users. This analysis reveals how the Mambo publishing workflow process works, and how you can exploit it effectively. Moving on from the standard Mambo features, we look at some third-party extensions that add powerful discussion forum, event scheduling, and image gallery features to your site. To create a new look for your site, you create a new template. We cover this, and even if you're no expert in web design, you will be taken through a number of basic tasks to create an impressive new design for your site. Written in a clear, easy-to-read style, the book provides a tutorial for setting up a Mambo website. Each topic is tackled in a practical way with many examples and tasks to develop your skills. A realistic example website is developed incrementally through the book, showing each step in detail. This book is suitable for web developers, designers, webmasters, content editors, and marketing professionals who want develop a fully featured web presence in a simple and straightforward process. knowledge of programming or web development. Any IT-confident individual will be able to use the book to produce an impressive website.

The creator of this powerful and multi-faceted code management and deployment system shows you how to unleash its hidden power across your complete PHP development lifecycle. PEAR Installer is the preferred PEAR package for installing PEAR packages. It can be used to make sure that the most up to date version of a package is present on your server. This book reveals the full power of the PEAR Installer, presenting a new way of organizing your PHP application development and deployment. This book will show you a new way of organizing your PHP development, by leveraging the full power of the PEAR Installer. In a sense, the PEAR Installer is a step above a software design pattern, a meta-development pattern that can be used to systematically organize all of your PHP development. You will learn how to organize your code into packages using the package.xml format. You will learn about the revolutionary new PEAR Channel concept, and how to safely and reliably depend on external PHP libraries from sources such as pear.php.net and other PEAR channels. customize individual installations of your PHP code through file roles, file tasks, and post-installation scripts. In addition, you will learn how to use the power of PEAR to manage your web projects with the PEAR installer to bring the power of versioning and rollbacks to your live website. The synergy of the PEAR Installer and a revision control system like CVS or Subversion is also explored in depth. Next, you will learn how to set up your own PEAR Channel for distributing PHP applications, both open-source and proprietary closed-source PHP applications that can be secured using technology already built into the PEAR Installer. Finally, you will learn how to embed the PEAR Installer inside your own web application in order to manage plug-ins from a remote server. The book covers in detail designing a custom plug-in system for a fictitious blog application. The plug-in system is used to manage templates, and the PEAR Installer is used to manage the details of querying the remote server for templates, handling dependencies between versioning, and doing the actual installation process as well. Installer, but it is also much more than that. As the creator of the PEAR Installer Libraries, the author is passionate about the benefits of a well managed development and deployment process. The book shows how PEAR Installer works in detail, and then takes you through a comprehensive tour of how you can apply it all stages of the development lifecycle, with practical examples and advice throughout. It will build your technical skills and understanding, and also widen your perspective on managing an effective development process. The book is not just for PHP developers who want to understand how the PEAR Installer works, and what it can do for them, but more generally for PHP developers seeking a better way to deploy their applications and manage updates. It does assume that you have a good working knowledge of PHP development, and are dealing with projects of a sufficient scale and complexity to warrant an investment in a structure process.

osCommerce has been around since March 2000. At present there are over 10,000 live, registered osCommerce sites, and about 100,000 registered community members. Apart from providing ready-made solutions to problems, as well as a huge repository of information, the osCommerce community is a living entity with which we can all interact. With the rising success and popularity of this remarkable piece of software, things can only get better. This book is aimed at people with existing online stores, built using osCommerce. The book follows a systematic approach whereby users can modify and extend features on their already existing osCommerce site. Each chapter deals with a different aspect, and provides ready-made recipes for modifying code to your requirements. The author starts by explaining basic changes one can make to the design of your store, and then covers features like navigation, images, shipping and payment modules, and even explains how to make changes on the administrator's side and keeping your own recipes private.

Our environment is more and more shaped by the influence of digital media which itself evolves at tremendous pace. A small example: 15 years ago, offthe- shelf computers were only able to cope with flat 2D graphics. Improvements in system design made it possible to process 3D scenes, leading to a powerful contribution to our everyday life. However, such scenes need to be created by experienced artists employing difficult and expensive tools. The increasing demand for realism makes things not easier. At the same time, the rapid improvement of commodity hardware enables the development of low cost systems for 3D photography. How can systems for volumetric scene reconstruction be efficiently designed? How may high quality be combined with real-time processing? And how is it possible to create a lightweight architecture using a single computer? After presenting an introductory overview and sketching a novel approach to scene reconstruction, the author Christian Nitschke gives a survey of related work in high-performance reconstruction by shape from silhouette and shape from photo-consistency. To convey a profound understanding to the reader he explains the fundamentals of scene and camera geometry, image formation, light and color as well as 3D reconstruction from multiple views. The novel approach is then introduced in two steps by mapping a basic algorithm to an advanced algorithm using graphics hardware acceleration. Performance and quality issues are analyzed and discussed in detail. The book aims at software and system engineers, scientists and researchers, technical directors as well as the interested public.

Written specifically to allow you to create a discussion forum, vBulletin provides all of the tools, features and functionality for you to set up and develop a vibrant community. Because it specializes in this one aspect of your website, all the features are geared towards this goal, and you can leave the improvement and additions to the vBulletin developers while you get on with managing the rest of your website. If you are either already running a community forum based on vBulletin, or are planning on establishing one, then this is the book for you. This book will guide you through installing, configuring, managing and maintaining a vBulletin discussion forum on your own website. This book is written for new and intermediate users of vBulletin, who want to manage and maintain a vBulletin discussion forum as easily as possible. No experience of web programming is required.

Ajax, or Asynchronous JavaScript and XML, exploded onto the scene in the spring of 2005 and remains the hottest story among web developers. With its rich combination of technologies, Ajax provides a strong foundation for creating interactive web applications with XML or JSON-based web services by using JavaScript in the browser to process the web server response. "Ajax Design Patterns" shows you best practices that can dramatically improve your web development projects. It investigates how others have successfully dealt with conflicting design principles in the past and then relays that information directly to you. The patterns outlined in the book fall into four categories: Foundational technology - examines the raw technologies required for Ajax development; Programming - exposes techniques that developers have discovered to ensure their Ajax applications are maintainable; Functionality and usability - describes the types of user interfaces you'll come across in Ajax applications, as well as the new types of functionality that Ajax makes possible; Development - explains the process being used to monitor, debug, and test Ajax applications. "Ajax Design Patterns" will also get you up to speed with core Ajax technologies, such as XMLHttpRequest, the DOM, and JSON. Technical discussions are followed by code examples so you can see for yourself just what - is and isn't - possible with Ajax. This handy reference will help you to produce high-quality Ajax architectures, streamline web application performance, and improve the user experience.

This stand alone workbook is intended for individuals with an interest in developing professional-looking websites without having to learn HTML language. Using a typical Microsoft Windows environment with cut and paste templates and examples, the book helps users learn and understand some of the benefits and limitations of commercially available software. It will be a handy reference for busy librarians who need to refresh their memories when they make additions, deletions, or add new material to their websites. It may also be used as a handout when presenting a workshop on Web design. If your library has little, if any, technical support, and you have little, if any programming background, this stand-alone workbook will help you create a simple yet professional-looking website. Using a typical Microsoft Windows environment with cut and paste templates and examples, you will learn to understand some of the benefits and limitations of using commercially available software tools. (http://www.redroselibrary.com/)

Building Responsive Web Applications with AJAX and PHP is the most practical and efficient resource a reader can get to enter the exciting world of AJAX. This book will teach you how to create faster, lighter, better web applications by using the AJAX ingredients technologies to their full potential. Assuming a basic knowledge of PHP, XML, JavaScript and MySQL, this book will help you understand how the heart of AJAX beats and how the constituent technologies work together. After teaching the foundations, the book will walk you through eight real-world case studies covering tasks you'll be likely to need for your own applications: - AJAX enabled form-validation page - Online chat room - Customized type-ahead text entry solution, that helps users find the help page for the PHP functions - A simple cards game that supports multiple simultaneous sessions - Whiteboard where online users can draw online - Database-enabled, editable and customizable data grid - RSS aggregator application - Use the script.aculo.us JavaScript toolkit to build a drag&drop enabled sortable list The appendixes guide you through installing your working environment, using powerful tools that enable debugging, i

If you want to create a powerful, fully-featured website in no time, this book is for you. This book will help you explore PHP-Nuke, putting you in the picture of what it offers, and how to go about realizing this. Throughout the book we develop an example site, as you are taken on a detailed tour of the features of PHP-Nuke. You will be introduced to the main components of PHP-Nuke, and learn how to manage them. You will develop the skills and confidence to manage all types of content on the site, and also understand how users work and interact with the site. To make sure that you create a site that looks the way you want it to, the book covers customizing themes to help define your look for your pages. Although PHP-Nuke allows you to accomplish much without doing any web programming, to extend your site you will need to get your hands dirty with some coding. The book leads you through adding custom code to PHP-Nuke, and shows you how PHP-Nuke puts pages together, and the functions it uses for the fundamental operations of the site.

If you've mastered the basics of MCMS development, this book provides the next step. It has unique coverage of MCMS and Share Point Portal Server (SPS), a detailed tour of the Publishing API (PAPI). Hot topics like InfoPath, Sharepoint WebParts, placeholder tips and techniques are also covered. Following on from "Building Websites with Microsoft Content Mangement Server," this book takes MCMS development to a higher level of both power and integration. Like its predecessor, this book is packed with code examples and never-before seen secrets of MCMS. Years of active participation in MCMS newsgroups and mailing lists mean that the authors' hard-won experience puts them in the ideal position to tell you what you really need to know as you build more advanced MCMS applications.This book has the most in depth-coverage of important MCMS development topics found anywhere. Each author of the book is a renowned expert in the area.

PEAR is about code reuse. That's the primary motivation for this book. If you're a PHP programmer and you've developed any database projects, PEAR::DB is for you. Over the lifetime of PHP there have been several great database abstractions developed, some OO, some not. PEAR::DB is the standard object oriented database abstraction. As PHP continues to evolve and grow in its user base, more and more developers will be hired to maintain and modify existing code. By standardizing on PEAR, maintenance and upgrades will focus on business-specific code and not general-purpose code such as database access. In-depth coverage of: 1. Installing and configuring PEAR and PEAR::DB on Windows and Linux. 2. Using PEAR::DB to access multiple database back ends including MySQL(R), PostgreSQL, Microsoft (R) SQL Server, SQLite and others. 3. Much more...

A practical and concise book that teaches XML from the ground up. This tutorial style presents various XML methodologies and techniques in an easy to understand way, building a basis for further exploration.

XML is essentially an enabling technology, dry and boring on its own. As a result, most books on the market are dry, and academic in nature teaching theory rather than practice. This book actually teaches practical, real-world applications of XML, using the very latest version of PHP (PHP 5) as the base language .

"No Nonsense XML Web Development with PHP" explains how XML can be put to use in real-world projects. The book also covers buzz topics such as RSS and Web Services. From the Publisher

If ever there were a candidate for "Most Hyped Technology' it would be Extensible Markup Language (XML). 'No Nonsense XML Web Development With PHP' cuts through the hype and shows you how to get the most of this powerful, multifaceted technology."No Nonsense XML Web Development With PHP" dispenses with the theoretical possibilities of XML and presents real, practical uses of XML that you can apply to your existing Websites today. The book will teach you, step-by-step, exactly how to: Create a full-blown Content Management System (CMS) based on XML.Create a dynamic site map using XSLT.Generate XML feeds (including RSS) for your Website.Facilitate transfer of important information between disparate systems using XML-RPCUse the Document Object Model (DOM) to manipulate documents.Rapidly process XML using PHP 5.0's built-in SimpleXML functionality.Unlike other dry, boring, theoretical writing on XML, this book doesn't cover the entire spectrum of XML technologies; it covers practical uses of XML that are useful to Web developers right now.This book is designed to help you to get your feet (and perhaps your ankles, shins, and knees) wet with the topic of XML. You can instantly test out and apply the code examples provided in the book (and available for free download) to get a hands-on feel for the technology, and you'll gain the confidence to go out and build more.The XML-powered content management system (CMS) that you'll build will be a complete, ready-to-use application. It draws on the author's experience of building XML-poweredWho Should Read This Book?

No-Nonsense XML Web Development With PHP is ideal for Web developers who want to discover what can be done using XML, whether they be experienced with PHP or relative newcomers. All that's needed to get started is a good understanding of HTML and some experience with PHP.

The book is written in the usual SitePoint style: it's clear and fun to read, with plenty of blocks of example code that you can apply immediately to your own Websites.

There's no need to re-type any of the code from the book. As always, all customers will receive instant download access to all the code and files used in the book so you can apply them immediately to your own projects.What Slashdot.org Says..."Kudos to the author for writing chapters on XML without sounding boring, redundant or too academic. I would highly recommend this book to anyone interested in developing PHP-driven Web sites that provide or consume Web services, work with XML data or generate XML for others to use."

A comprehensive guide to developing extensions for PHP. Includes detailed examples for using all of the standard atomic and complex PHP variable types. Also includes object-oriented examples and methods for exposing new internal classes. This book is intended for advanced PHP and C programmers looking to either extend PHP directly or to gain a better understanding of the PHP programming internals. Linux and Windows examples are covered.

No matter how visually appealing or packed with content your Web site is, it isn't succeeding if it's not reaching the widest possible audience. If you get this guide, you can be assured it will! By deconstructing a series of real-world Web sites, author and Web designer extraordinaire Dan Cederholm outlines 10 strategies for creating standards-based designs that provide flexibility, readability, and user control-key components of every successful Web site. Each chapter starts out with an example of what Dan refers to as an ""unbulletproof"" concept-an existing site that employs a traditional approach and its associated pitfalls. Dan then deconstructs that approach, noting its downsides and then making the site over using Cascading Style Sheets (CSS). By the end of each chapter, you'll have replaced traditional, bloated, inaccessible page components with lean markup and CSS. The guide culminates with a chapter that pieces together all of the page components discussed in prior chapters into a single page template.

HTML Web pages and Cascading Style Sheets are introduced. Then the Javascript scripting language allows programming within a Web page, such as validating data from an HTML Form. Microsoft's Active Server Pages (ASP) allows Client-Server Internet interaction, and Active Data Objects (ADO) let you use a database on the Web Server from the Local Site. You are updated to the Microsoft .NET environment with ASP.NET and ADO.NET. Java Server Pages (JSP) introduces non-Microsoft Web Client-Server software that is multiplatform (Windows and Linux). JSP is equivalent to ASP, allowing you Client-Server interaction, including working with Windows databases such as SQL Server and Access 2003. Extended Modeling Language (XML) are the most current, and standardized, way of passing database data over the internet between different databases (such as SQL Server to Oracle). Modern databases, such as Access 2003, store their data in XML. Even mainframe users like XML The book uses short, meaningful examples, which the Readers can readily adapt to their own problems and run. This is an intermediate guide to working with web pages with a scripting language, not an encyclopedia

Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site. Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics. Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

The fastest, easiest, most comprehensive way to learn Adobe Animate Classroom in a Book (R), the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Animate Classroom in a Book (2021 release) contains lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchase of this book includes valuable online features. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Animate (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Animate software.