0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

International Consumer Behavior in the 21st Century - Impact on Marketing Strategy Development (Paperback, Softcover reprint of the original 1st ed. 2013) Loot Price: R3,373
Discovery Miles 33 730
International Consumer Behavior in the 21st Century - Impact on Marketing Strategy Development (Paperback, Softcover reprint of...

International Consumer Behavior in the 21st Century - Impact on Marketing Strategy Development (Paperback, Softcover reprint of the original 1st ed. 2013)

A.Coskun Samli

 (sign in to rate)
Loot Price R3,373 Discovery Miles 33 730 | Repayment Terms: R316 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Release date: August 2016
First published: 2013
Authors: A.Coskun Samli
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Paperback
Pages: 170
Edition: Softcover reprint of the original 1st ed. 2013
ISBN-13: 978-1-4939-4582-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Promotions
LSN: 1-4939-4582-3
Barcode: 9781493945825

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R452 Discovery Miles 4 520
Sales Management
L. Erwee, M C Cant Paperback R363 Discovery Miles 3 630
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R816 R733 Discovery Miles 7 330
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing
J.A. Wiid, M C Cant Paperback R540 R512 Discovery Miles 5 120
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,266 R1,185 Discovery Miles 11 850
International Marketing
Burgess, Bothma Paperback  (1)
R713 Discovery Miles 7 130
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,178 R1,110 Discovery Miles 11 100
Brand Management
H.B. Klopper, E. North Paperback  (2)
R794 Discovery Miles 7 940
Marketing In Africa
K.M. Makhitha Paperback R471 Discovery Miles 4 710

See more

Partners