Business Relationships for Competitive Advantage - Managing Alignment and Misalignment in Buyer and Supplier Transactions (Paperback, 1st ed. 2004)

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2004
First published:	2004
Authors:	A. Cox • C. Lonsdale • J.S. Anderson • G. Watson
Dimensions:	216 x 140mm (L x W)
Format:	Paperback
Pages:	246
Edition:	1st ed. 2004
ISBN-13:	978-1-349-51441-0
Categories:	Books > Business & Economics > Finance & accounting > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-349-51441-1
Barcode:	9781349514410

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