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Strategy and Performance - Achieving Competitive Advantage in the Global Marketplace (Paperback, 1st ed. 2004) Loot Price: R2,653
Discovery Miles 26 530
Strategy and Performance - Achieving Competitive Advantage in the Global Marketplace (Paperback, 1st ed. 2004): A. Ghobadian,...

Strategy and Performance - Achieving Competitive Advantage in the Global Marketplace (Paperback, 1st ed. 2004)

A. Ghobadian, N. O'regan, D. Gallear, H. Viney

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Loot Price R2,653 Discovery Miles 26 530 | Repayment Terms: R249 pm x 12*

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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2003
First published: 2004
Editors: A. Ghobadian • N. O'regan • D. Gallear • H. Viney
Dimensions: 203 x 127 x 18mm (L x W x T)
Format: Paperback
Pages: 316
Edition: 1st ed. 2004
ISBN-13: 978-1-349-51265-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 1-349-51265-6
Barcode: 9781349512652

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