Terms such as the 'new competitive landscape', 'hypercompetition'
and 'inherent instability and change' have been used over the past
decade to describe the changing global competitive environment. A
plethora of strategic and operational measures have been used to
enable firms to gain sustainable competitive advantage, with
varying degrees of success. Yet we remain in largely uncharted
territory with strategic preparation for the future becoming a
critical activity. Strategy and Performance provides academics,
practitioners and students with a highly focused approach to
competing in the global marketplace.
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