Economics and the Business Environment is directed at students
who will be taking up managerial positions in trade and industry or
in government. The economic environment of European companies is
central to the book giving students a good impression of recent
developments within the European economy.
The theories described enable students to:
- calculate how much competition firms within a particular
business sector are exposed to
- analyze the current economic position of a particular country
and make exchange rate prognoses
- gauge the effect of the economic environment on business sales
Complicated analyses and mathematical models have been avoided
as much as possible. Instead, diagrams and graphs illustrate the
causal relationships between economic factors, making this book an
ideal primer for those needing the basics of economics for their
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