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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Procurement Marketing - A Strategic Concept (Paperback, Softcover reprint of hardcover 1st ed. 1998) Loot Price: R1,408
Discovery Miles 14 080
Repayment Terms: R132 pm x 12*
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Procurement Marketing - A Strategic Concept (Paperback, Softcover reprint of hardcover 1st ed. 1998): A. Luders

Procurement Marketing - A Strategic Concept (Paperback, Softcover reprint of hardcover 1st ed. 1998)

A. Luders; Udo Koppelmann

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Loot Price R1,408 Discovery Miles 14 080 | Repayment Terms: R132 pm x 12*

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: December 2010
First published: 1998
Translators: A. Luders
Authors: Udo Koppelmann
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Paperback
Pages: 184
Edition: Softcover reprint of hardcover 1st ed. 1998
ISBN-13: 978-3-642-08413-3
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management
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LSN: 3-642-08413-3
Barcode: 9783642084133

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