"Business Model Generation" is a handbook for visionaries, game
changers, and challengers striving to defy outmoded business models
and design tomorrow's enterprises. If your organization needs to
adapt to harsh new realities, but you don't yet have a strategy
that will get you out in front of your competitors, you need
"Business Model Generation."
Co-created by 470 "Business Model Canvas" practitioners from 45
countries, the book features a beautiful, highly visual, 4-color
design that takes powerful strategic ideas and tools, and makes
them easy to implement in your organization. It explains the most
common Business Model patterns, based on concepts from leading
business thinkers, and helps you reinterpret them for your own
context. You will learn how to systematically understand, design,
and implement a game-changing business model--or analyze and
renovate an old one. Along the way, you'll understand at a much
deeper level your customers, distribution channels, partners,
revenue streams, costs, and your core value proposition.
"Business Model Generation" features practical innovation
techniques used today by leading consultants and companies
worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others.
Designed for doers, it is for those ready to abandon outmoded
thinking and embrace new models of value creation: for executives,
consultants, entrepreneurs, and leaders of all organizations. If
you're ready to change the rules, you belong to "the business model
generation "
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