The authors of the international bestseller Business Model
Generation explain how to create value propositions customers can't
resist Value Proposition Design helps you tackle the core challenge
of every business -- creating compelling products and services
customers want to buy. This highly practical book, paired with its
online companion, will teach you the processes and tools you need
to create products that sell. Using the same stunning visual format
as the authors' global bestseller, Business Model Generation, this
sequel explains how to use the "Value Proposition Canvas" to
design, test, create, and manage products and services customers
actually want. Value Proposition Design is for anyone who has been
frustrated by new product meetings based on hunches and intuitions;
it's for anyone who has watched an expensive new product launch
fail in the market. The book will help you understand the patterns
of great value propositions, get closer to customers, and avoid
wasting time with ideas that won't work. You'll learn the simple
process of designing and testing value propositions, that perfectly
match customers' needs and desires. In addition the book gives you
exclusive access to an online companion on Strategyzer.com. You
will be able to assess your work, learn from peers, and download
pdfs, checklists, and more. Value Proposition Design is an
essential companion to the "Business Model Canvas" from Business
Model Generation, a tool embraced globally by startups and large
corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO,
Colgate-Palmolive, and many more. Value Proposition Design gives
you a proven methodology for success, with value propositions that
sell, embedded in profitable business models."
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