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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects (Hardcover) Loot Price: R3,573

Discovery Miles 35 730

Repayment Terms: R335 pm x 12*

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CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects (Hardcover): A. Perna, E. Baraldi

CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects (Hardcover)

A. Perna, E. Baraldi

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Loot Price R3,573 Discovery Miles 35 730 | Repayment Terms: R335 pm x 12*

Expected to ship within 12 - 17 working days

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'CRM Systems in Industrial Companies' contributes new knowledge on customer relationship management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM. The volume proposes an alternative conceptualization of CRM: relying on the industrial marketing and purchasing (IMP) perspective, CRM becomes a socio-technical 'resource' which needs to be connected to the other resources before it can create effects on customer relationships.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	March 2014
First published:	2014
Authors:	A. Perna • E. Baraldi
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	249
ISBN-13:	978-1-137-33565-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	1-137-33565-3
Barcode:	9781137335654