By understanding the historical antecedents and current
organization of industry associations, business and government will
better be able to help restructure them and thus assist American
industry more effectively battle foreign competition. Procassini,
president of the Semiconductor Industry Association, maintains that
American associations can, and should be reorganized by reviewing
and comparing their origins and operations today to similar
associations in America's two major trade competitors, Germany and
Japan. Comprehensive, thoroughly researched, readable and
anecdotal, this book is the first to focus on the role of
associations in the global marketplace. A provocative and useful
analysis for businesspeople, government officials, and members of
the academic community concerned with the structure and practice of
international commerce.
The author compares U.S. industry associations to those in
Germany and Japan in two ways. First, he looks at their past
legacies and present mandates; then, with special emphasis on
America's major high-tech industries, he analyzes their
organization and operation. After a general overview of the past,
present, and foreseeable future of associations, and a detailed
study of those in the U.S., Germany, and Japan, he turns to
specific industries -- aerospace, biotechnology, semiconductors,
and computer systems -- and their trade associations, defining and
comparing the characteristics of each. Part IV of the book digs
into the ways in which associations fail, as well as succeed, in
the mission demanded of them today. From this analysis and the
author's extensive experience as a corporation and association
executive, emerge a series of recommendations for redefining the
associations' mission in today's global economy, and a blueprint
for achieving these goals.
General
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