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Books > Business & Economics > Business & management > Management & management techniques
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Business Forecasting - A Practical Approach (Paperback, 2 Revised Edition)
Loot Price: R1,851
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Business Forecasting - A Practical Approach (Paperback, 2 Revised Edition)
Expected to ship within 12 - 17 working days
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The information age has brought greater interconnection across the
world, and transformed the global marketplace. To remain
competitive, business firms look for ways of improving their
ability to gauge business and economic conditions around the world.
At the same time, advances in technology have revolutionized the
way we process information and prepare business and economic
forecasts. Secondary data searches, data collection, data entry and
analysis, graphical visualization, and reporting can all be
accomplished with the help of computers that provide access to
information not previously available. Forecasters should therefore
learn the techniques and models involved, as applied in this new
era. Business Forecasting: A Practical Approach is intended as an
applied text for students and practitioners of forecasting who have
some background in economics and statistics. The presentation is
conceptual in nature with emphasis on rationale, application, and
interpretation of the most commonly used forecasting techniques.
The goal of this book is to provide students and managers with an
overview of a broad range of techniques and an understanding of the
strengths and weaknesses of each approach. It is based on the
assumption that forecasting skills are best developed and retained
by starting with simple models, followed by repeated exposure to
real world examples. The book makes extensive use of international
examples to amplify concepts.
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