Web usage mining is defined as the application of data mining
technologies to online usage patterns as a way to better understand
and serve the needs of web-based applications. Because the internet
has become a central component in information sharing and commerce,
having the ability to analyze user behavior on the web has become a
critical component to a variety of industries. Web Usage Mining
Techniques and Applications Across Industries addresses the systems
and methodologies that enable organizations to predict web user
behavior as a way to support website design and personalization of
web-based services and commerce. Featuring perspectives from a
variety of sectors, this publication is designed for use by IT
specialists, business professionals, researchers, and
graduate-level students interested in learning more about the
latest concepts related to web-based information retrieval and
mining.
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