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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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The Winning Message - Candidate Behavior, Campaign Discourse, and Democracy (Hardcover) Loot Price: R1,937

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The Winning Message - Candidate Behavior, Campaign Discourse, and Democracy (Hardcover): Adam F. Simon

The Winning Message - Candidate Behavior, Campaign Discourse, and Democracy (Hardcover)

Adam F. Simon

Series: Communication, Society and Politics

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Was ~~R2,315~~ Loot Price R1,937 Discovery Miles 19 370 | Repayment Terms: R182 pm x 12* You Save R378 (16%)

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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Communication, Society and Politics
Release date:	May 2002
First published:	2002
Authors:	Adam F. Simon
Dimensions:	236 x 157 x 17mm (L x W x T)
Format:	Hardcover
Pages:	198
ISBN-13:	978-0-521-80733-3
Categories:	Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-521-80733-6
Barcode:	9780521807333