Want to know how to influence other people's behaviour? In The
Advertising Effect, respected advertising insider, Adam Ferrier,
reveals the ten techniques used by some of the best-known brands
across the globe. These techniques are grounded in psychological
theory with award winning real world examples and explore how the
most effective way to change behaviour is through action rather
than the conventional advertising practices (emotional or rational
persuasion). This is the ultimate insider's guide, to the ultimate
behaviour change industry - advertising.
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