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Direct and Interactive Marketing (Paperback) Loot Price: R2,544
Discovery Miles 25 440
Repayment Terms: R238 pm x 12*
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Direct and Interactive Marketing (Paperback): Adrian Sargeant, Douglas C. West

Direct and Interactive Marketing (Paperback)

Adrian Sargeant, Douglas C. West

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Loot Price R2,544 Discovery Miles 25 440 | Repayment Terms: R238 pm x 12*

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This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.

General

Imprint: Oxford UniversityPress
Country of origin: United Kingdom
Release date: May 2001
First published: August 2002
Authors: Adrian Sargeant (Robert Hartsook Professor of Fundraising, Indiana University) • Douglas C. West (Professor of Marketing, University of Westminster Business School)
Dimensions: 247 x 188 x 26mm (L x W x T)
Format: Paperback
Pages: 484
ISBN-13: 978-0-19-878253-7
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-19-878253-5
Barcode: 9780198782537

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