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Pictorial Framing in Moral Politics - A Corpus-Based Experimental Study (Hardcover)
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Pictorial Framing in Moral Politics - A Corpus-Based Experimental Study (Hardcover)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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This book seeks to extend research on framing beyond linguistic and
cognitive perspectives by examining framing in visual and
multimodal texts and their impact on moral cognition and attitudes.
Drawing on perspectives from frame semantics, blending theory,
relevance theory, and pragmatics, the volume establishes a model of
"pictorial framing", arguing that subtle alterations in the visual
presentation of issues around judgment and choice in such texts
impact perception, and applies this framework to a range of case
studies from Egyptian, British, and American cartoons and
illustrations. The book demonstrates the affordances of applying
this framework in enhancing our understanding of both the nature of
word-image relations and issues of representation in the op-ed
genre, but also in other forms of media more generally. The volume
will be of particular interest to students and scholars in
multimodality, critical discourse analysis, cognitive linguistics,
social psychology, and communication studies.
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