Global Place Branding Campaigns across Cities, Regions, and Nations (Hardcover)

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Hospitality, Tourism, and the Services Industry
Release date:	July 2016
First published:	2017
Editors:	Ahmet Bayraktar • Can Uslay
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover
Pages:	346
ISBN-13:	978-1-5225-0576-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-5225-0576-8
Barcode:	9781522505761

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