"This comprehensive and detail-rich book is a great addition to a
fundraising library. Novices will find their anxiety banished and
seasoned professionals will find they still can learn some things.
If you want maximum mileage out of your events, use this
book!"
--Kim Klein, Publisher
Grassroots Fundraising Journal
"Applause for Alan Wendroff's book, Special Events: Proven
Strategies for Nonprofit Fundraising, called for a Second
Edition--an encore. Alan Wendroff uses his return to the stage as
an opportunity to expand upon and enrich his previously presented
special event strategies. In this updated edition, Wendroff guides
the reader onto the Internet with its cost-effective, timely, and
considerable means for planning and conducting special events. The
web-based strategies discussed in the Second Edition include
volunteer enlistment, marketing to an expanded audience, and
moment-by-moment stewardship. The newly presented strategies can
further your event's success and attract greater returns for
addressing organizational mission objectives."
--Skip Henderson, MSW
Providing Fund Raising Counsel
"Alan Wendroff takes special events seriously. This updated
edition of his work is essential for organizations seeking to
involve today's potential donors and volunteers."
--Eugene R. Tempel, Executive Director
The Center on Philanthropy at Indiana University, headquartered at
Indiana University-Purdue University Indianapolis
"Once again, Alan Wendroff provides 'doable' step-by-step
planning and strategizing for special events fundraising. His
proven method is so sufficiently down-to-earth that both volunteers
and staff can benefit tremendously from this simpleimplementation
guide. In fact, it would make an excellent 'thank you' gift for
volunteers. They'll feel empowered and more equipped to assist with
the charitable cause for which they are willing to give time and
money."
--Nancy May, Resource Development Consultant
Good Samaritan Foundation
"Alan Wendroff significantly upgrades every development
officer's library with Special Events: Proven Strategies for
Nonprofit Fundraising, Second Edition. In one volume, Alan provides
specifics that are culled from his years of experience and delivers
his counsel with the touch of a mentor and a sense of humor. This
work provides additional and valuable resources for the experienced
professional and sage advice for the novice."
--Paul I. Kuznekoff, Director of Development
The Allen and Joan Bildner Center for the Study of Jewish Life at
Rutgers, The State University of New Jersey
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