Export Practice and Management (Paperback, 3rd Revised edition)

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

General

Imprint:	International Thomson Business Press
Country of origin:	United Kingdom
Release date:	September 1993
First published:	1993
Authors:	Alan E. Branch
Dimensions:	234 x 156 x 30mm (L x W x T)
Format:	Paperback
Pages:	472
Edition:	3rd Revised edition
ISBN-13:	978-0-412-41530-2
Categories:	Books > Business & Economics > Industry & industrial studies > General Books > Computing & IT > Computer communications & networking > EDI (electronic data interchange) Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Economics > International economics > International trade > General Promotions
LSN:	0-412-41530-5
Barcode:	9780412415302

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