Are entrepreneurs born or made? How do they recognize opportunity?
How do they address the risks associated with designing, launching,
and sustaining a new venture? There are many steps between having
an idea and going public-this book explores the entrepreneurial
process through all of its stages, a process in which some half a
billion people are engaged worldwide every year. Illustrated
through numerous real-life examples, the book is a map of the
entrepreneurial journey, exploring the wide variety of
opportunities open to the entrepreneur and how to build upon them,
including an overview of such essential principles as screening,
market research, product development, financing, and marketing and
sales strategies. It also covers legal issues, intellectual
property protection, motivating employees, managing boards and
investors, use of technology, and the international environment.
Featuring examples of business plans and presentations, exercises
and checklists, and a glossary of key terms, this volume provides a
solid overview and introduction to the process of business creation
that will appeal to students and educators, general readers, and
budding entrepreneurs. Nearly everyone recognizes iconic companies
like Microsoft, Dell, and Ford. But what do we really know about
the entrepreneurs (Bill Gates, Michael Dell, and Henry Ford,
respectively) who founded these firms or the factors that
influenced the birth and development of these corporate giants? How
do entrepreneurs identify opportunity and how do they address the
personal, social, and financial risks associated with designing,
launching, and sustaining a new venture? There are many steps
between having an idea and going public-this book explores the
entrepreneurial process through all of its stages, a process in
which some half a billion people are engaged worldwide every year.
Illustrated through numerous real-life examples, the book is a map
of the entrepreneurial journey, exploring the wide variety of
opportunities open to the entrepreneur and how to build upon them,
including an overview of such essential principles as screening,
market research, product development, financing, and marketing and
sales strategies. It also covers legal issues, intellectual
property protection, motivating employees, managing boards and
investors, use of technology, and the international environment.
Featuring examples of business plans and presentations, exercises
and checklists, and a glossary of key terms, this volume provides a
solid introduction to the process of business creation that will
appeal to students and educators, general readers, and budding
entrepreneurs.
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