At the end of the twentieth century, international business
functioned in an environment dominated by the triad of economic
power formed by the USA, Japan and the European Community.
Multinational corporate strategies had to be formulated within the
context of intense global competition between these three economic
blocs. This book, first published in 1990, analyses the interplay
between the trade policies adopted by the major powers and the
competitive strategies of international corporations. With
particular reference to trade relations between Canada and the USA,
the effects of Japanese multinational dominance and the
implications of European economic integration, this volume throws
new light on the interaction between international business and
government trade policies.
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