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The Language of Persuasion in Politics - An Introduction (Paperback)
Loot Price: R551
Discovery Miles 5 510
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The Language of Persuasion in Politics - An Introduction (Paperback)
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Loot Price R551
Discovery Miles 5 510
Expected to ship within 5 - 10 working days
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This accessible introductory textbook looks at the modern
relationship between politicians, the press and the public through
the language they employ, with extensive coverage of key topics
including: 'spin', 'spin control' and 'image' politics models of
persuasion: authority, contrast, association pseudo-logical and
'post-truth' arguments political interviewing: difficult questions,
difficult answers metaphors and metonymy rhetorical figures humour,
irony and satire Extracts from speeches, soundbites, newspapers and
blogs, interviews, press conferences, election slogans, social
media and satires are used to provide the reader with the tools to
discover the beliefs, character and hidden strategies of the
would-be persuader, as well as the counter-strategies of their
targets. This book demonstrates how the study of language use can
help us appreciate, exploit and protect ourselves from the art of
persuasion. With a wide variety of practical examples on both
recent issues and historically significant ones, every topic is
complemented with guiding tasks, queries and exercises with keys
and commentaries at the end of each unit. This is the ideal
textbook for all introductory courses on language and politics,
media language, rhetoric and persuasion, discourse studies and
related areas.
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