What You See Is What You Get - My Autobiography (Paperback, Unabridged edition)

An incredibly successful entrepreneur and the "Trump" on the UK version of "The Apprentice" shares his rags-to-riches story Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of "The Apprentice"--including how he is responsible for Piers Morgan winning the U.S version--and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny, and sometimes controversial.

General

Imprint:	Pan Books
Country of origin:	United Kingdom
Release date:	May 2011
First published:	August 2011
Authors:	Alan Sugar
Dimensions:	196 x 130 x 41mm (L x W x T)
Format:	Paperback - B-format
Pages:	645
Edition:	Unabridged edition
ISBN-13:	978-0-330-52047-8
Categories:	Books > Language & Literature > Biography & autobiography > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Biography > General
LSN:	0-330-52047-4
Barcode:	9780330520478

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