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Scotland and Tourism - The Long View, 1700-2015 (Hardcover)
Loot Price: R4,402
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Scotland and Tourism - The Long View, 1700-2015 (Hardcover)
Series: Routledge Advances in Tourism
Expected to ship within 12 - 17 working days
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Tourism has long been important to Scotland. It has become all the
more significant as the financial sector has faltered and other
mainstays are in apparent long-term decline. Yet there is no
assessment of this industry and its place over the long run, no one
account of what it has meant to previous generations and continues
to mean to the present one, of what led to growth or what indeed
has led people of late to look elsewhere. This book brings together
work from many periods and perspectives. It draws on a wide range
of source material, academic and non-academic, from local studies
and general analyses, visitors' accounts, hotel records, newspaper
and journal commentaries, photographs and even cartoons. It reviews
arguments over the cultural and economic impact of tourism, and
retrieves the experience of the visited, of the host communities as
well as the visitors. It questions some of the orthodoxies - that
Scott made Scott-land, or that it was charter air flights that
pulled the rug from under the mass market - and sheds light on what
in the Scottish package appealed, and what did not, and to whom;
how provision changed, or failed to change; and what marketing
strategies may have achieved. It charts changes in accommodation,
from inn to hotel, holiday camp, caravanning and timeshare. The
role of transport is a central feature: that of the steamship and
the railway in opening up Scotland, and later of motor transport in
reshaping patterns of holidaymaking. Throughout there is an
emphasis on the comparative: asking what was distinctive about the
forms and nature of tourism in Scotland as against competing
destinations elsewhere in the UK and Europe. It concludes by
reflecting on whether Scotland's past can inform the making and
shaping of tourism policy and what cautions history might offer for
the future. This prolific long-term analysis of tourism in Scotland
is a must-read for all those interested in tourism history.
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