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Books > Business & Economics > Business & management > Sales & marketing
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Understanding the Hospitality Consumer (Hardcover)
Loot Price: R5,480
Discovery Miles 54 800
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Understanding the Hospitality Consumer (Hardcover)
Expected to ship within 12 - 17 working days
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'Understanding the Hospitality Consumer' presents a unique
perspective on consumer behaviour in the hospitality sector. It
seeks to focus on the role of consumption in hospitality and to
investigate our understanding of its place in the contemporary
industry. Taking the view that successful marketing demands
focusing on the customer, this text concentrates on understanding
and determining customer needs, relevant factors in consumer buying
behaviour and the effectiveness of today's marketing techniques.
Using industry based case studies and examples 'Understanding the
Hospitality Consumer' : * Introduces and explores the role of
consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and
illustrates how they are used in the hospitality industry today *
Examines the value of consumer behaviour research as applied to the
contemporary hospitality industry * Explores the challenges to
traditional approaches to consumption posed by the postmodern
hospitality consumer The book's targeted focus and practical
application ensures that it is well suited for both students and
practising managers in the hospitality field.
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