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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Metaphor: Implications and Applications - Implications and Applications (Paperback)
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Metaphor: Implications and Applications - Implications and Applications (Paperback)
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Total price: R1,552
Discovery Miles: 15 520
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Research on metaphor has been dominated by Aristotelian questions
of processes in metaphor understanding. Although this area is
important, it leaves unasked Platonic questions of how structures
of the mind affect such processes. Moreover, there has been
relatively little work on how metaphors affect human behavior.
Although there are numerous postdictive or speculative accounts of
the power of metaphors to affect human behavior in particular
areas, such as clinical or political arenas, empirical verification
of these accounts has been sparse. To fill this void, the editors
have compiled this work dedicated to empirical examination of how
metaphors affect human behavior and understanding. The book is
divided into four sections: metaphor and pragmatics, clinical uses
of metaphor, metaphor and politics, and other applications of
metaphor. Chapters contained within these sections attempt to merge
Aristotelian questions with Platonic ones.
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