Entrepreneurs face a constant struggle to make a profit. They
are entirely caught up in the day-to-day race against ever more
demanding customers, rising material costs, a mounting tax and
regulatory burden, increased international competition, and an ever
more challenging labour market.
They rarely have time to get away from this ongoing struggle, to
think about what they could do to find new customers, manage
existing customers more effectively, cut operating costs, minimise
their red tape, and get their staff working more productively. Yet,
they know that if they could make even small improvements in those
areas they would be able to revolutionise their businesses and
their lives.
They are not alone in this. Few executives at larger companies
have the time to address these issues. However, executives at
larger companies usually do have the budget to hire consultants to
advise them in all these areas. Entrepreneurs don't. They have
neither the time nor the money to address these issues.
Furthermore, entrepreneurs tend to be conquerors, rather than
empire builders. Very often those who are best equipped to make it
through the early years, are least well-equipped to build on that
early success. Yet they are desperately keen to see a reward for
all the work they put in to get their enterprises off the ground.
They have both a need and a desire for advice on how to take their
businesses forward.
This book is a practical guide, showing them how they can make
those improvements with minimal investment of time or money. The
ideas will be simply expressed, the action points will be clearly
achievable, and the theory will be illustrated with examples of
small businesses that have already grown by following this
path.
By reading this book, and by following each of the action
points, every entrepreneur will be able, over time, to cut costs,
increase sales and boost profits. It will revolutionise those
businesses.
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