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The Crowdsourceress - Get Smart, Get Funded, and Kickstart Your Next Big Idea (Paperback)
Loot Price: R381
Discovery Miles 3 810
You Save: R76
(17%)
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The Crowdsourceress - Get Smart, Get Funded, and Kickstart Your Next Big Idea (Paperback)
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List price R457
Loot Price R381
Discovery Miles 3 810
You Save R76 (17%)
Expected to ship within 12 - 17 working days
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In the past year, crowdfunding platforms helped generate a
staggering $34 billion dollars in funding. But the harsh reality is
that the majority of crowdfunding campaigns fail-only 40% meet
their goals. And failing means failing hard. If you fall short of
your goal by the deadline, not only won't you see any of the money
you've worked so hard to raise, but you might actually tarnish your
shiny idea. Alex Daly is a hugely successful crowdfunding expert
who has run some of Kickstarter's biggest campaigns, from TLC's new
album to Neil Young's music player to Joan Didion's documentary "We
Tell Ourselves Stories in Order to Live." In this book, she shows
you how to: * Build a deep fan base prior to launch * Understand
the psychology of why people give and create the right narrative
around your project * Find the right platform on which to raise
funds * Deal with unfulfilled promises and angry backers * Create
intimacy and promote shareability of your project * Best use
influence and exclusivity to get funded. Woven throughout is Alex's
own entrepreneurial story-the unconventional career path she took
to ultimately start her business, Vann Alexandra, thanks to
crowdfunding. And she will take readers deep into her most
successful campaigns, showing them how she helped them get funded.
As someone who's spent lots of time in the trenches, she has
learned the hard way how to communicate and connect with people on
the Internet-and offers tangible tools to run your own crowdfunding
campaigns. Above all, this is a book about how to fully connect
with the crowd, get people to pay attention, and inspire them to
act.
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