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Quantified Storytelling - A Narrative Analysis of Metrics on Social Media (Hardcover, 1st ed. 2020)
Loot Price: R1,709
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Quantified Storytelling - A Narrative Analysis of Metrics on Social Media (Hardcover, 1st ed. 2020)
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This book interrogates the role of quantification in stories on
social media: how do visible numbers (e.g. of views, shares, likes)
and invisible algorithmic measurements shape the stories we post
and engage with? The links of quantification with stories have not
been explored sufficiently in storytelling research or in social
media studies, despite the fact that platforms have been
integrating sophisticated metrics into developing facilities for
sharing stories, with a massive appeal to ordinary users,
influencers and businesses alike. With case-studies from Instagram,
Reddit and Snapchat, the authors show how three types of metrics,
namely content metrics, interface metrics and algorithmic metrics,
affect the ways in which cancer patients share their experiences,
the circulation of specific stories that mobilize counter-publics
and the design of stories as facilities on platforms. The analyses
document how numbers structure elements in stories, indicate and
produce engagement and become resources for the tellers'
self-presentation. This book will be of interest to students and
scholars working in the fields of narrative and social media
studies, including narratology, biography studies, digital
storytelling, life-writing, narrative psychology, sociological
approaches to narrative, discourse and sociolinguistic
perspectives.
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