Books > Social sciences > Psychology > States of consciousness > Drug-induced states
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Honest Signals - How They Shape Our World (Paperback, New Ed)
Loot Price: R338
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Honest Signals - How They Shape Our World (Paperback, New Ed)
Series: The MIT Press
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List price R450
Loot Price R338
Discovery Miles 3 380
You Save R112 (25%)
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How understanding the signaling within social networks can change
the way we make decisions, work with others, and manage
organizations. How can you know when someone is bluffing? Paying
attention? Genuinely interested? The answer, writes Alex Pentland
in Honest Signals, is that subtle patterns in how we interact with
other people reveal our attitudes toward them. These unconscious
social signals are not just a back channel or a complement to our
conscious language; they form a separate communication network.
Biologically based "honest signaling," evolved from ancient primate
signaling mechanisms, offers an unmatched window into our
intentions, goals, and values. If we understand this ancient
channel of communication, Pentland claims, we can accurately
predict the outcomes of situations ranging from job interviews to
first dates. Pentland, an MIT professor, has used a specially
designed digital sensor worn like an ID badge-a "sociometer"-to
monitor and analyze the back-and-forth patterns of signaling among
groups of people. He and his researchers found that this second
channel of communication, revolving not around words but around
social relations, profoundly influences major decisions in our
lives-even though we are largely unaware of it. Pentland presents
the scientific background necessary for understanding this form of
communication, applies it to examples of group behavior in real
organizations, and shows how by "reading" our social networks we
can become more successful at pitching an idea, getting a job, or
closing a deal. Using this "network intelligence" theory of social
signaling, Pentland describes how we can harness the intelligence
of our social network to become better managers, workers, and
communicators.
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