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Books > Business & Economics > Business & management > International business
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Data-Driven Problem-Solving in International Business Communication - Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals (English, German, Hardcover, New edition)
Loot Price: R1,536
Discovery Miles 15 360
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Data-Driven Problem-Solving in International Business Communication - Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals (English, German, Hardcover, New edition)
Series: Konzepte des Lehrens und Lernens, 22
Expected to ship within 10 - 15 working days
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This study challenges the traditional approach of focusing on
English as a foreign language learning in international business
settings. The primary objective in such settings is to successfully
create a linguistically correct document. Rather than relying on
accumulated incomplete individual language knowledge, an
alternative approach is to "solve a written language problem" by
employing online tools to search for certain unknown technical
terms. The author of this study advocates that the use of bilingual
text search engines as a more viable problem-solving tool than
traditional online dictionaries. Therefore, he examines how well
participants are able to select correct verb-object expression
using either an online dictionary or a bilingual text search
engine.
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