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Books > Business & Economics > Business & management > Sales & marketing
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The Long Tail of Tourism 2011 - Holiday Niches and Their Impact on Mainstream Tourism (Paperback, 2011 ed.)
Loot Price: R1,507
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The Long Tail of Tourism 2011 - Holiday Niches and Their Impact on Mainstream Tourism (Paperback, 2011 ed.)
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The 'long tail' of holiday offerings implies dramatic shifts in the
sector's concentration levels and its competitive dynamics. In
order to examine the applicability and validity of this scenario, a
number of key holiday niches are examined in terms of their demand
development, supplier landscapes, operational challenges and future
potential.
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