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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Product Design for Modularity (Hardcover, 2001 ed.)
Loot Price: R3,000
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Product Design for Modularity (Hardcover, 2001 ed.)
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The current marketplace is undergoing an accelerated pace of change
that challenges corporations to innovate new techniques to respond
rapidly to an ever-changing environment. At the center of this
changing environment is a new generation of empowered buyers
(customers) equipped with fast evolving technologies that allow
them to buy from markets scattered across the globe. Empowering the
customers has deprived organizations of what was once their
right-to introduce new products slowly, at their own leisure.
Organizations used to introduce new products every few years, and,
for the most part, products offered limited functionalities and
features. A low-priced quality product-irrespective of customer
satisfaction-was a guaranteed ticket for success. New global
economies and global markets changed business practices and focused
on the customer as the major player in the economy. Organizations
now fail or succeed based upon their ability to respond quickly to
changing customer demands and to utilize new technological
innovations. In such an environment, the advantage goes to the firm
that can offer greater varieties of new products with higher
performance and greater overall appeal. In order to compete in this
fast-paced global market, organizations need to produce products
that can be easily configured to offer distinctive capabilities
compared to the competition. Furthermore, organizations need to
develop new methods and techniques to react rapidly to required
changes in products and market trends and to shorten the product
development cycle, which will enable them to gain more economic
competitiveness."
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