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Modernism and Modernity in British Women's Magazines (Hardcover)
Loot Price: R4,134
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Modernism and Modernity in British Women's Magazines (Hardcover)
Series: Routledge Studies in Twentieth-Century Literature
Expected to ship within 12 - 17 working days
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This book explores responses to the strangeness and pleasures of
modernism and modernity in four commercial British women's
magazines of the interwar period. Through extensive study of
interwar Vogue (UK), Eve, Good Housekeeping (UK), and Harper's
Bazaar (UK), Wood uncovers how modernism was received and
disseminated by these fashion and domestic periodicals and recovers
experimental journalism and fiction within them by an array of
canonical and marginalized writers, including Storm Jameson, Rose
Macaulay, Gertrude Stein, and Virginia Woolf. The book's analysis
is attentive to text and image and to interactions between
editorial, feature, and advertising material. Its detailed survey
of these largely neglected magazines reveals how they situated
radical aesthetics in relation to modernity's broader new
challenges, diversions, and opportunities for women, and how they
approached high modernist art and literature through discourses of
fashion and celebrity. Modernism and Modernity in British Women's
Magazines extends recent research into modernism's circulation
through diverse markets and publication outlets and adds to the
substantial body of scholarship concerned with the relationship
between modernism and popular culture. It demonstrates that
commercial women's magazines subversively disrupted and sustained
contemporary hierarchies of high and low culture as well as
actively participating in the construction of modernism's public
profile.
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