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Transformational Innovation in the Creative and Cultural Industries (Hardcover)
Loot Price: R3,591
Discovery Miles 35 910
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Transformational Innovation in the Creative and Cultural Industries (Hardcover)
Series: Discovering the Creative Industries
Expected to ship within 12 - 17 working days
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Interest in the management of creative and cultural organisations
has grown at pace with the size of this sector. This textbook
uniquely focuses on how innovation in these industries transforms
practice. Uncovering the strategic role of innovation for
organizations in the creative and cultural sector, the book
provides readers with practical guidance to help traverse seismic
disruptions brought about by global health and economic crises. The
authors examine how innovation in business models, products,
services, and technology has disrupted the competitive landscapes
of the arts world. Innovations are characterized as deriving from
other industries as well as via exogenous shocks that privilege
some companies over others. Case studies bring to life how
innovation is used strategically in different ways around varying
competitive forces. Enhanced by conceptual tools and replete with
industry examples, this textbook is an ideal resource for students
and reflective practitioners to understand how innovation can be a
productive tool for transforming their own creative and cultural
industry practice and performance during a period of rapid
technological change and unprecedented societal challenge.
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