Identity and Ideology in Digital Food Discourse - Social Media Interactions Across Cultural Contexts (Hardcover)

Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	November 2020
Editors:	Alla Tovares • Cynthia Gordon
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover
Pages:	280
ISBN-13:	978-1-350-11914-7
Categories:	Books > Social sciences > General Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Promotions
LSN:	1-350-11914-8
Barcode:	9781350119147

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!